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© 2016 The Nerdery, LLC Proprietary and Confidential 11
Spreadsheets Are Not EnoughMaking Technology Really Work in the Sports World
© 2016 The Nerdery, LLC Proprietary and Confidential 2
● Solution Architect - Speak tech to sales, sales to tech, etc.
● Think about Big Ideas that Solve Problems
● Lifelong, die-hard Red Sox fan
Introductions
Me!
© 2016 The Nerdery, LLC Proprietary and Confidential 33
© 2016 The Nerdery, LLC Proprietary and Confidential 4
In-Game Success
© 2016 The Nerdery, LLC Proprietary and Confidential 5
In-Game Success
Players
Strategy
Training
Luck
© 2016 The Nerdery, LLC Proprietary and Confidential 6
In-Game Success
Players
Strategy
Training
Luck
Marketing
Re-Investment
© 2016 The Nerdery, LLC Proprietary and Confidential 7
In-Game Success
Players
Strategy
Training
Luck
$ $ $
Marketing
Re-Investment
© 2016 The Nerdery, LLC Proprietary and Confidential 8
● Team leaders need decision-making tools that don't require a Stats degree to understand.
● Software tools must support and reinforce the goals of scouts, front office leaders, and game personnel.
© 2016 The Nerdery, LLC Proprietary and Confidential 99
© 2016 The Nerdery, LLC Proprietary and Confidential 10
● David Ortiz’s 2002 Stats○ 1.3 bWAR in 125 GP○ .272/.339/.500, 120 OPS+○ Steadily rising SLG heading into prime age-27
season
● The Business Side○ $950k salary, due for a sizeable raise in arbitration○ Mientkiewicz at 1B, LeCroy & Morneau coming up○ 2003 squad won AL Central...and lost in ALDS
● Could better tools have helped the Twins make a better decision?
How could the Twins have
known?
© 2016 The Nerdery, LLC Proprietary and Confidential 1111
Focus on the Users
© 2016 The Nerdery, LLC Proprietary and Confidential 12
Right Information Right Users
Right Time Right Reason
Experience Strategy
© 2016 The Nerdery, LLC Proprietary and Confidential 13
User Stories
What you need to know
vs.
What you need to do and why
© 2016 The Nerdery, LLC Proprietary and Confidential 14
Example User Stories
© 2016 The Nerdery, LLC Proprietary and Confidential 15
Front Office Leader
“I make decisions about player signings, trades,
and other factors in my team’s long- and
short-term success. I need information and
reports in a digestible, relevant format that
helps me make those decisions.”
Needs: Outputs!
● Reports
● Graphs
● Insights
© 2016 The Nerdery, LLC Proprietary and Confidential 16
Field Scout
“I get a first-hand view of young players, and
provide my club with a long-term view of what
they might become. I need to be able to record
my reports consistently from the road.”
Needs: Input!
● Mobility
● Forms
● Regulated intuitiveness
© 2016 The Nerdery, LLC Proprietary and Confidential 17
Analyst
“I study the game, find inefficiencies in the
market, and help my club leadership make
effective decisions on player acquisitions,
trades, and in-game strategy.”
Needs:
● Data Analysis
● Markup
● Heavy-Duty Stats Packages
© 2016 The Nerdery, LLC Proprietary and Confidential 18
Coach
“If you’re going to add yet another thing for me
to manage in the middle of a game, it had
better be flawless and focused on my
moment-to-moment needs. I have enough on
my plate as it is.”
Needs:
● Ease of Use
● In-Game Media
● Live Diagramming
© 2016 The Nerdery, LLC Proprietary and Confidential 19
Build the Right Software!(with the right partner…)
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Strategy: Plan, Plan, then Plan Some More
UX/Design: Focus on the Users
Technology: Build/Deploy the Right Tools for the Job (not the other way around)
Management: Budgets are Real Things
QA: Test the Heck Out of Your Tools Before They Go Live (Or else)
What makes a good development partner?
© 2016 The Nerdery, LLC Proprietary and Confidential 21
Aggressively rethink what you’re doing...
... but don’t wait too long.
© 2016 The Nerdery, LLC Proprietary and Confidential 22
Thanks!Questions?