TEXTBOOKSTEXTBOOKSAREN’T DEADAREN’T DEADThe end is near? Not even close. See why other college retailers believe that their textbook departments are here to stay.

For over a hundred years, college stores were the place for students to purchase books. Period.

HOWTHINGSUSEDTO BE.

HOWTHINGSUSEDTO BE.

ABOUT 20 YEARS AGO,EVERYTHING CHANGED.ABOUT 20 YEARS AGO,

EVERYTHING CHANGED.

Today, college stores have millions of competitors.

Including: Other stores

Online vendorsEvery other student

The campus store isn’t theautomatic choice any more.

The near-monopoly is long over.Market shares have decreased.

GIVE UP?LEASE THE STORE?NEITHER!NEITHER!

“Going from a near-monopoly in textbook sales to a highly competitive market in the last 20 years has been rather difficult for all of us. Having said that, college store market share is still extremely strong compared to others. Let's say a typical college store has a 40-50% market share. How does that compare to the largest brick and mortar and online retailers in the world? According to Supply Chain Digest, in 2014, the world's largest retailer, Wal Mart, has a market share of 11.3% of retail sales. According to InternetRetailer.com, Amazon has a market share equal to 23% of all online retail sales. Based on these numbers, we are still providing our customers with lots of reasons to stick with us.”

Jason Lorgan, Director, UC Davis Stores

Here’s what to do:Here’s what to do:

“Get over the percentages. After all, if you have any part of the market share, you’re still in the game. Focus on the service you provide. Work in cooperation with your school to produce the best possible product: students with the potential to be leaders. It’s only over when you walk away.

Dan Archer, Director, University of Utah Campus Stores

“If there is one thing college students are famous for, it is procrastinating. Having course materials in stock and immediately available is a big differential advantage we can offer over other competitors.”

Jason Lorgan, Director, UC Davis Stores

Why is it important to continue to stock textbooks in store?Why is it important to continue to stock textbooks in store?

11 They may not have their books on time,leading to lower learning outcomes.

22 They could order or receive the wrong book.

33 Returns are often a hassle(or not permi�ed at all).

What happens when students turn toother sources to get their books? What happens when students turn toother sources to get their books?

Your Store ExtendsBeyond YourTextbook Department

Your Store ExtendsBeyond YourTextbook Department

Sell other products: Sell other products: •Branded merchandise and apparel•Dorm room accessories•Electronics•Novelties

In 2012, non-course material related purchases accounted for aboutIn 2012, non-course material related purchases accounted for about

46% of sales for college stores. However...46% of sales for college stores. However...Sales as a % of Total Industy Dollars

‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12(Year)

(Total CourseMaterials %)

60.761.4 58.4 59.0 56.6 55.1 57.1 56.0 53.9 53.8

(Source: OnCampus Research (2013) “College Store Industry: Financial report 2013[print]” NACS Foundation)

At nearly 54%, course materials arestill the primary sales generator formany college stores.

At nearly 54%, course materials arestill the primary sales generator formany college stores.

(Source: OnCampus Research (2013) “College Store Industry: Financial report 2013[print]” NACS Foundation)

1122 Saves time

33 Course materials guaranteed before start of class

Convenient location

(Source: OnCampus Research StudentWatch TM Fall 2014)

Why Do Students Choose Their Campus Store?Why Do Students Choose Their Campus Store?

"The key to surviving in the textbook industry is to make sure the textbooks are here and on the shelves at the start of financial aid. If a student comes in to select their textbooks, and the store only has one of the five they need to purchase, you have lost the opportunity to sell those other books."

Patricia Clark, General Bookstore Manager,Commodore Books & More

“If you think that all you do is just sell textbooks, you’re pu�ing yourself in a box. Work with the campus print shop and library, the other participants in the course material business, and form a united front devoted to the education of your students.”

Dan Archer, Director, University of Utah Campus Stores

CHANGEDCHANGEDTIMES HAVETIMES HAVE

Instead of dwelling on how things used to be, why not focus on where to go from here?

While your store may no longer be the only option for your students, you can make it the best option.

“Some great new innovations are taking place in our industry that are likely long overdue and we should welcome those innovations versus resist them. While change can be difficult for most human beings, not changing seems scarier to me.”

Jason Lorgan, Director, UC Davis Stores

"The provision of textbooks is one of our core missions and is a pivotal service that we offer to our staff and faculty. We ensure that students have convenient access to the right course materials, which includes facilitating returns and providing customer service to accommodate changes in students’ schedules."

Melissa Hall, Marketing & Communications Manager, UA Bookstores

“We’re there to provide students with course materials should they need them. By focusing on their education as our ultimate goal, our stores and staff members emerge naturally as the course material experts. And that’s tough to compete with."

Dan Archer, Director, University of Utah Campus Stores

“We’ve really tried to make the store a fun place that adds value to the student's education and is not here just to take their money at rush. Our textbook manager uses her expertise to keep the prices competitive with the competition. This lets students see that we’re making a serious effort to make textbooks affordable to them.”

Patricia Clark, General Bookstore Manager,Commodore Books & More, LCCC

"I feel that the students here see the store as a valuable resource here at the college, so they are loyal to the staff and store by purchasing their books through us at the college."

Patricia Clark, General Bookstore Manager,Commodore Books & More, LCCC

"If we did not carry textbooks, it would be more difficult for students to quickly adapt to their schedule changes. Not only that, but students would also have more stress-inducing responsibilities in the process of finding and sourcing their textbooks. Students avoid waiting for more than 24 hours to receive their books, and they also have access to immediate refund options without the need for shipping. Because we give students the option to pay for their textbooks with their Bursar accounts, students with financial needs would be at a disadvantage if they had to wait for their aid to process before shopping elsewhere for course materials."

Melissa Hall, Marketing & Communications Manager,UA Bookstores