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In this presentation I share the latest happenings in social media and its implications for your business.
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Open Social Media: Where we tell it like it is
What’s new in social media
And
What does this mean for you?
Host: Sherry Nouraini Founder/President
Captive Touch
Open Social Media: Where we tell it like it is
Please Help Spread the Education
• Use the Hashtag #opensm
• Tweet the tips you hear
•Questions? Ask on my G+ profile
Open Social Media: Where we tell it like it is
• Google is taking away Google Reader as of July of this year
• Don’t panic, there are alternative news readers.
• Here is a crowd-sourced list of alternative readers curated by Nick Kellet of List.ly
http://bit.ly/readerlist
Open Social Media: Where we tell it like it is
More Google
• Google has put together a gem for research-driven marketers
Think Insights http://google.com/think Curated article Case studies Reports Creative digital campaigns It’s like a kid in candy store for people like me It’s also a great tool for marketing instructors like me
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it is
You Tube
• Did you know you can create slide shows from your photos right from your You Tube channel?
Open Social Media: Where we tell it like it is
• Why is this great? It gives you another easy way to create engaging content Pics say a thousand words:
• Capture industry events you go to• Company functions made fun• Record of the difference you made (non-profit)• Show off best picture contest winners in a more fun and engaging way• Integration with G+ makes it easy to distribute• Imagination is your limit.
You Tube
Open Social Media: Where we tell it like it is
• According to WSJ Facebook is testing to implement the hashtag into it’s platform
• In my view it will be a great thing to help us find relevant conversations on Facebook
• The graph search needs tools like this to help us focus our search efforts
Open Social Media: Where we tell it like it is
More Facebook
• According to All Facebook, in the upcoming news feed. we will not be able to “unlike” a page directly from the news feed (i.e. It will take more work to unlike a page)
• However, if you annoy your fans, they can still hide your updates right from there
• So, if people start to un-like your page after the new news feed is implemented, know that you’re doing something really wrong!
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it is
More Facebook• According to All Facebook, soon we will have a more visual means of choosing where we want to share content on FB
Open Social Media: Where we tell it like it is
Upcoming on Facebook for sharing content
Open Social Media: Where we tell it like it is
“If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest. We’ll also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular. For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.” Directly from Pinterest blog
Open Social Media: Where we tell it like it is
Pinterest analytics dashboard
Open Social Media: Where we tell it like it is
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