THE ONLINE VIDEO ADVERTISING ECOSYSTEM

Runs onWhat’s New in Release 4.9.0

Joydeep GangopadhyaySolution Architecture Lead

Mikel AzpirozProduct Manager

Agenda

1. Inventory Management Enhancements

2. New Campaign Management Features

3. New Ad Source Management Capability

4. New Reporting and Analytics Features

5. Mobile Enhancements

Inventory Management Features

New Site Lists• The Site Lists features allows Networks to group and manage Sites in a

more intuitive way and be used in targeting rules instead of specifying each Site individually

New Inventory Scenario and Pricing Criteria• Publishers and Networks can now segment and price their inventory by Ad

Type (e.g., in-stream, in-banner, interstitial)• Site Lists can also be used in Inventory Scenario rules and Price Floor rules

Campaign Management Features

Retargeting Custom Audience Segments • Easy to use interface• Sync/Pause per segment• Auto-generate embed code

Order Level Caps• Impression/Budget Caps• Pacing and Order Level Timezone Settings

Order Line Dashboards• Delivery Status Graph• Real time data as an ops tool (premium feature)

Nielsen OCR Integration• In-flight OCR Reports within LiveRail

Nielsen OCR

What is Nielsen OCR?• Nielsen’s audience measurement applied to cross-platform, digital

content.

Why it’s important?• Increase Agency/Advertiser usage• Cross platform metrics • Accuracy – Based on non-PII facebook data

Publisher Challenges• Lack of transparency • Data Availability • OCR Campaign Pricing• Audience On-Target Delivery

OCR Reporting Integration

Ad Source Management Features

New Flight Time• Define flight times so an Ad Source can only deliver ads within the defined

time range.

Total Impression Caps• Set a total impression cap at the Ad Source level. Once the cap is reached,

the specific Ad Source will stop delivering ads.

Frequency Capping• You may now define user frequency caps per Ad Source.

New Reporting and Analytics

Improved• Accountability • Performance Metrics• Reconciling with 3rd Parties

Ad Source Performance Report• Requests* and Request Fill metrics• Bid and Bid Rate metrics• Errors and Error Rate metrics

New Filters, Dimensions• Ad Type• Scenario• Your custom audience segments

* The Requests metric replaces the existing Ad Source Opportunities metric

Old Metric: Ad Source Opportunities

If MFA Network 8854 Wins Ad Source Opportunities counted for:1. Direct Sold2. MFA TEST & MM – Linear…3. MFA NETWORK 8854

(Ad Source Opportunity is not counted for Source B)

* The Requests metric replaces the existing Ad Source Opportunities metric

New Metric: Ad Requests

If MFA Network 8854 Wins Requests counted for

1. Direct Sold2. MFA TEST… & MM – Linear…3. MFA NETWORK 88544. Source B

(Since all ad sources are called in parallel prior to ad selection, all sources within this Scenario will receive a Request count)

* The Requests metric replaces the existing Ad Source Opportunities metric

Mobile Enhancements

New Interstitial Integration (Click-to-Play)• For mobile devices where autoplay is not supported, our new integration

is able to render a click-to-play interface.

Updated Android and iOS SDKs• Android and iOS SDK provides full platform support for RTB• App bundle names are ingested and are now

LiveRail is Certified for the FreeWheel Mobile App SDK• FreeWheel clients can now call LiveRail to help monetize their remnant

mobile app inventory.