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We Know This Is Important
75% of buyers agree or strongly agree that when faced
with the choice of two similar products, they’re more likely to purchase the one that has
product information in their own language Source: Common Sense Advisory, Can’t Read, Won’t Buy, 2014
What Makes This So Hard? Updates to your App Code Base, Content and Languages Are Inseparable and Interdependent
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CODE RELEASES
TRANSLATIONS
YOUR APP
IT DOESN’T GET ANY EASIER
CODE RELEASES
TRANSLATIONS
More content More languages Shorter release cycles
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by 2025, annual consumption in emerging markets will reach
$30 Trillion
84%
of the global population is reached by mobile-broadband networks
Source: McKinsey, Winning the $30 trillion decathlon, 2012 Source: ITU, ICT Facts and Figures 2016
Consider This
More content
More languages
Less Time
Less Budget
Compounding Factors Translation Isn’t Getting Easier
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Ora Solomon Director, Global Product Management Starwood Hotels & Resorts Worldwide
Understanding True Cost Per Word
Many companies feel their translation quality is “bad”, but have no way to measure it
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Translation Quality Elusive & Impossible to Measure
Source: SDL, Translation Technology Insights, 2016
Only 41%
of translation providers measure translation quality
Yet 64%
of these providers regularly are asked to do rework
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ROI of App Localization
128% more downloads per country
26% increase in revenue
767% more downloads
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Smartling Powered by Technology & Data
Speed Accelerated time to
market through integrations and
automation
Quality Tools for linguists to improve quality and
a metric for you to measure it
Cost Reduced through automation and
significantly lower per-word fees
Choice Use our preferred
network of professionals or your
favorite translators
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Results You Can Measure Accelerated Time to Market
6x Improvement in time to market since implementing Smartling
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Results You Can Measure Improved Translation Quality
96% Percentage of Translations published without requiring correction
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Results You Can Measure Reduced Total Cost
33% Reduction in annual expense within one year of implementing Smartling