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copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrendsadrianlloydwebtrendscom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Agenda
02
bull How to create compelling Sites (Intranets extranets websites using SharePoint
bull The use of FAST Search for these Sites
bull How to implement these SharePoint Sites
bull Implementation of Microsoft Commerce Server for a Site
bull Analysis and Reporting of these sites
bull Management Software amp Reporting
bull Email marketing and targeting
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
03
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Webtrends
Felix NiermannSenior Consultant ndash Central Europe
copy 2011 Webtrends All Rights Reserved | 5copy 2011 Webtrends All Rights Reserved
Webtrends Overview
copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6
Timeline19
9519
9920
01
2005
Founded
IPO
NetIQ acquires Webtrends
Francisco Partners acquires Webtrends
2008
2009
2010
2011
Visitor Data Mart launched
Social Measurement launched
New UX
Mobile SDKs Android BlackBerry iOS Windows phone
SegmentsUnified Analytics ndashAnalytics 10
New Mgmt TeamLocked on Strategy1 Analytics amp Optimization
across all channels2 Open3 Lead with UX4 CMO Primary Target
Open Exchange and Web Services
Widemile acquisition
Facebook Analyticsndash First to Market
Transpond Acquisition
RIM selects Webtrends
Analytics for SharePoint 2010
Reinvigorate Acquisition
copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7
Global Reach
5250CUSTOMERS IN 60 COUNTRIES
100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES
3 375EMPLOYEES IN 11 COUNTRIES
HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE
copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8
We Support the Worldrsquos Largest Brands
Media Telecom Social Technology Travel amp Leisure
Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce
CITY BEHIND THIS
copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels
We provide the analytics
mdashmobile social and webmdash
to deliver remarkable ROI
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Agenda
02
bull How to create compelling Sites (Intranets extranets websites using SharePoint
bull The use of FAST Search for these Sites
bull How to implement these SharePoint Sites
bull Implementation of Microsoft Commerce Server for a Site
bull Analysis and Reporting of these sites
bull Management Software amp Reporting
bull Email marketing and targeting
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
03
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Webtrends
Felix NiermannSenior Consultant ndash Central Europe
copy 2011 Webtrends All Rights Reserved | 5copy 2011 Webtrends All Rights Reserved
Webtrends Overview
copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6
Timeline19
9519
9920
01
2005
Founded
IPO
NetIQ acquires Webtrends
Francisco Partners acquires Webtrends
2008
2009
2010
2011
Visitor Data Mart launched
Social Measurement launched
New UX
Mobile SDKs Android BlackBerry iOS Windows phone
SegmentsUnified Analytics ndashAnalytics 10
New Mgmt TeamLocked on Strategy1 Analytics amp Optimization
across all channels2 Open3 Lead with UX4 CMO Primary Target
Open Exchange and Web Services
Widemile acquisition
Facebook Analyticsndash First to Market
Transpond Acquisition
RIM selects Webtrends
Analytics for SharePoint 2010
Reinvigorate Acquisition
copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7
Global Reach
5250CUSTOMERS IN 60 COUNTRIES
100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES
3 375EMPLOYEES IN 11 COUNTRIES
HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE
copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8
We Support the Worldrsquos Largest Brands
Media Telecom Social Technology Travel amp Leisure
Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce
CITY BEHIND THIS
copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels
We provide the analytics
mdashmobile social and webmdash
to deliver remarkable ROI
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
03
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Webtrends
Felix NiermannSenior Consultant ndash Central Europe
copy 2011 Webtrends All Rights Reserved | 5copy 2011 Webtrends All Rights Reserved
Webtrends Overview
copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6
Timeline19
9519
9920
01
2005
Founded
IPO
NetIQ acquires Webtrends
Francisco Partners acquires Webtrends
2008
2009
2010
2011
Visitor Data Mart launched
Social Measurement launched
New UX
Mobile SDKs Android BlackBerry iOS Windows phone
SegmentsUnified Analytics ndashAnalytics 10
New Mgmt TeamLocked on Strategy1 Analytics amp Optimization
across all channels2 Open3 Lead with UX4 CMO Primary Target
Open Exchange and Web Services
Widemile acquisition
Facebook Analyticsndash First to Market
Transpond Acquisition
RIM selects Webtrends
Analytics for SharePoint 2010
Reinvigorate Acquisition
copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7
Global Reach
5250CUSTOMERS IN 60 COUNTRIES
100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES
3 375EMPLOYEES IN 11 COUNTRIES
HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE
copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8
We Support the Worldrsquos Largest Brands
Media Telecom Social Technology Travel amp Leisure
Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce
CITY BEHIND THIS
copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels
We provide the analytics
mdashmobile social and webmdash
to deliver remarkable ROI
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Webtrends
Felix NiermannSenior Consultant ndash Central Europe
copy 2011 Webtrends All Rights Reserved | 5copy 2011 Webtrends All Rights Reserved
Webtrends Overview
copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6
Timeline19
9519
9920
01
2005
Founded
IPO
NetIQ acquires Webtrends
Francisco Partners acquires Webtrends
2008
2009
2010
2011
Visitor Data Mart launched
Social Measurement launched
New UX
Mobile SDKs Android BlackBerry iOS Windows phone
SegmentsUnified Analytics ndashAnalytics 10
New Mgmt TeamLocked on Strategy1 Analytics amp Optimization
across all channels2 Open3 Lead with UX4 CMO Primary Target
Open Exchange and Web Services
Widemile acquisition
Facebook Analyticsndash First to Market
Transpond Acquisition
RIM selects Webtrends
Analytics for SharePoint 2010
Reinvigorate Acquisition
copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7
Global Reach
5250CUSTOMERS IN 60 COUNTRIES
100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES
3 375EMPLOYEES IN 11 COUNTRIES
HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE
copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8
We Support the Worldrsquos Largest Brands
Media Telecom Social Technology Travel amp Leisure
Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce
CITY BEHIND THIS
copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels
We provide the analytics
mdashmobile social and webmdash
to deliver remarkable ROI
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved | 5copy 2011 Webtrends All Rights Reserved
Webtrends Overview
copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6
Timeline19
9519
9920
01
2005
Founded
IPO
NetIQ acquires Webtrends
Francisco Partners acquires Webtrends
2008
2009
2010
2011
Visitor Data Mart launched
Social Measurement launched
New UX
Mobile SDKs Android BlackBerry iOS Windows phone
SegmentsUnified Analytics ndashAnalytics 10
New Mgmt TeamLocked on Strategy1 Analytics amp Optimization
across all channels2 Open3 Lead with UX4 CMO Primary Target
Open Exchange and Web Services
Widemile acquisition
Facebook Analyticsndash First to Market
Transpond Acquisition
RIM selects Webtrends
Analytics for SharePoint 2010
Reinvigorate Acquisition
copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7
Global Reach
5250CUSTOMERS IN 60 COUNTRIES
100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES
3 375EMPLOYEES IN 11 COUNTRIES
HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE
copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8
We Support the Worldrsquos Largest Brands
Media Telecom Social Technology Travel amp Leisure
Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce
CITY BEHIND THIS
copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels
We provide the analytics
mdashmobile social and webmdash
to deliver remarkable ROI
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6
Timeline19
9519
9920
01
2005
Founded
IPO
NetIQ acquires Webtrends
Francisco Partners acquires Webtrends
2008
2009
2010
2011
Visitor Data Mart launched
Social Measurement launched
New UX
Mobile SDKs Android BlackBerry iOS Windows phone
SegmentsUnified Analytics ndashAnalytics 10
New Mgmt TeamLocked on Strategy1 Analytics amp Optimization
across all channels2 Open3 Lead with UX4 CMO Primary Target
Open Exchange and Web Services
Widemile acquisition
Facebook Analyticsndash First to Market
Transpond Acquisition
RIM selects Webtrends
Analytics for SharePoint 2010
Reinvigorate Acquisition
copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7
Global Reach
5250CUSTOMERS IN 60 COUNTRIES
100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES
3 375EMPLOYEES IN 11 COUNTRIES
HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE
copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8
We Support the Worldrsquos Largest Brands
Media Telecom Social Technology Travel amp Leisure
Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce
CITY BEHIND THIS
copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels
We provide the analytics
mdashmobile social and webmdash
to deliver remarkable ROI
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7
Global Reach
5250CUSTOMERS IN 60 COUNTRIES
100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES
3 375EMPLOYEES IN 11 COUNTRIES
HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE
copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8
We Support the Worldrsquos Largest Brands
Media Telecom Social Technology Travel amp Leisure
Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce
CITY BEHIND THIS
copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels
We provide the analytics
mdashmobile social and webmdash
to deliver remarkable ROI
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8
We Support the Worldrsquos Largest Brands
Media Telecom Social Technology Travel amp Leisure
Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce
CITY BEHIND THIS
copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels
We provide the analytics
mdashmobile social and webmdash
to deliver remarkable ROI
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels
We provide the analytics
mdashmobile social and webmdash
to deliver remarkable ROI
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved | 1010
bull Search Engine Marketing
bull Social Network amp Display Advertising
bull Content amp Engagement Applications
bull Customer Scoring amp Segmentation
bull Testing amp Optimization
bull Targeting Campaigns
bull Conversion Applications
bull Digital Analytics
bull Campaign Analytics
bull Customer Analytics
Attractamp Engage
Targetamp Convert
Measureamp Analyze
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved
Analytics 10
Mobile social web
Beyond the tag
Campaign measurement
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved
Thank you
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Web Sites mit SharePoint
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
agenda
02
user experience
branding
search
integration
empower the platform
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
user experience
Aus Office gewohnte Bedienung
Kontextsensitives Menuumlband
Cross-browser support
Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
branding
SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden
Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo
httpwwwwssdemocomlivepivot
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
search
ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen
SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen
Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
integration
Integration von multimedialen Inhalten aus der Cloud
Integration von Inhalten aus Datenbanken
Beispiel Produktdaten
Integration in Drittsysteme
BeispielSeamless SAP Integration
Integration von Drittsystemen
BeispielCommerce Server
Integration von Tracking Systemen
Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Dokumentenmanagement
DokumentenbibliothekDocument SetMetadaten eines Dokuments
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |
empower the platform
Communities
Search
Sites
Composites
Content
Insights
Funktionsbausteine von SharePoint 2010
Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten
bdquoEntdecke die Moumlglichkeitenldquo
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved
Danke fuumlr Ihre Aufmerksamkeit
Eike Heuer ndash Executive Advisor ndash PlanB GmbH
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
VIDEO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Take a breakhelliphellip
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Products amp Services
06
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo
August 10 2011
07
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13 2011
08
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
httpbitlyrW2yFj
09
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |
a fragmented world created byTHE SPLINTERNET
January 26 2010
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
14
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Next Generation ndash Web Social amp Mobile Analytics
15
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends ndash Analytics 10
16
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Flexibility of data collectionhellip for each channel
Web (SharePoint FIS)
Facebook Apps Social
Game Consoleseg XBox
IntranetExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
Depth of event analytics
Customers across all digital channels
Customer-level data Data visualization Personalization
20
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Approach - Spaces
bull Portfolio of innovative products
bull Designed for brands agencies and marketing professionals
bull Elegant visualizations and best in class data architecture
21
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends amp Microsoft
bull 400+ accounts today using Webtrends to measure their SharePoint initiatives
bull Used by marketing teams throughout Microsoft including the SharePoint team
bull Gold Certified Partner
bull wwwwebtrendscom
Customers Using Webtrends for SharePoint
17
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Analytics for SharePoint 2010
19
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Site Collection Feature
22
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos
Custom Reports
23
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
SharePoint Website Reports
Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media
SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site
Custom Reports
Segments amp Optimize
24
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Segments
bull Explore visitor attributes and conversion events
bull Build and score segments
bull Drive conversions through export and integrations
25
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Webtrends Optimize
bull Test target and personalize
bull Maximize conversion rates
bull Improve content relevance
26
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
DEMO
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Avanade Digital Marketing Vision
Adrian TurtschiSenior Director for Portals and Collaboration
Avanade Germany
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanadersquos Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip
Digital Marketing Ecosystem
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Our Work is Showcased Onlinehellip
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
The right mix
Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
bull Circulated content
Avanade Path to Intelligent Marketing
Personalization amp Targeting Most Companies Are Here
StaticExperienc
es
bull Referral sitebull Referral keywordbull Previous sessionsrsquo
databull Real-time activitybull Geographicbull Technographicbull Time of day
bull Social Profilesbull Affinity groupsbull Explicit
preferences (user-defined)
bull Multi-Channel engagement
bull Sentiment Analysis
CRM amp Social
Integration
bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Avanade Digital Experience
Three main feature areas1) Anonymous Profile An extensible profile system
that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE
2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content
3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52
AdRock
from Avanade and Microsoft
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade
Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics measurement and optimization across mobile social and web
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications
Microsoft Atlas
Unified management of digital marketing campaigns across display banners rich media search video and websites
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful action-oriented insights
Avanade Content Engine (ACE)
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Why is this relevant
The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and
Mobile Seriesraquo Google Android enabled
devicesraquo Windows Phone 7 Devices
Customers want interactivity beyond the desktopraquo Kiosk and Display solutions
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
What is the Avanade Content Engine
One system to rule them allraquo Centralized administration and distribution of content to multiple
channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays
ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
Architecture
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |
ACE addreses customer pains
raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications
raquo Clients want to get on as many devices as quickly as possible without exorbitant costs
raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
raquo The consumer market is moving towards new devices and standard frequently added
raquo Companies want to leverage more functionality from their investments in SharePoint 2010
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
ACE Demonstration
httpaceshowcaseavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Thank You
Adrian Turtschi ndash adrianTavanadecom
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
QampA
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved
Lunch
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Ascentium
Max Romanenko ndash MD EMEA Ascentium
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
hi Koumlln
wersquore
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
LAUNCH
Research
Strategy
Design
Build
Measure amp
Analyze
Strategy
Optimize amp Extend
We design build manage and support digital experiences
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
Ascentium a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation amp Integration
Managed Services
Source Forrester
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
offer
$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are
Cameron Moll SXSW2007
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
txt
game
info
itrsquos (still amp always) about people
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
freedom of choice
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
create nimble experiences - not perfect ones
With a thanks to Dave Armano for his lovely visual thinking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
be reliable ndasheven the best value will not survive downtime
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
we need a platform
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
Commerce Server
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
Commerce Server
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
CommerceLive
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
CommerceLive
NET FASTSharePoint Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
The Power of Enterprise Search
Mathias MoehlisSenior Solutions Sales Professional
Digital Marketing Platform Microsoft Germany
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
table of contents
01 what
02 why
03 how
88
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
01 what is enterprise search
89
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ne search box
90
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
= customer experience
right content right people right time right device
91
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
02 why use enterprise search
92
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
ATTRACT ENGAGE CONVERT
turn visitors into customers
93
and outcome for you
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011
94
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
RICHMEDIA
BUSINESS DATA
STRUCTUREDDATA
INTERNET ENTERPRISECONTENT
CONTENT ENGINE
WEBSITES APPS COMMERCE TOPICS COCKPITS
search = business platform
95
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
architecture big picture
96
CONNECTOR amp PIPELINE
RENDERING
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
search = content enrichment
97
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStationWii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
use existing metadata + add new metadata + link content sources
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
03 how to use enterprise search
98
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
WEBSITES
search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)
03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)
02TRACK ANDRECORD USERBEHAVIOR(COOKIES)
RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT
INCREASE VISITS AND TRANSACTIONS
99
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
promotereward
entertaininform
Mums amp Families StakeholdersYoung Adults
100
example adaptive websites
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COMMERCE
search = personalized shopping
101
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(SUBJECT)
search = content slicer
102
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
TOPICS(GEO)
search = content slicer
103
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
COCKPITS
search = contextualizing of data
104
WEBTRENDS
CRM
ERP
ATLAS
SOCIAL MEDIAMONITORING
ETC
DASHBOARDS
CONTROLLING
ACTINGINTELLIGENCE
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105
example cmo cockpit
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
benefits01PLATFORM
03PARTNER
02QUALITY
106
04INNOVATION
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank You
Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany
mathiasmoehlismicrosoftcom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
appendix differentition search capabilities
02
bull Powerful content processing with deep navigation
bull Visual search experience with document previews
bull Tailored relevance and visual best bets
bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and
performance
bull Search-as-you-type and metadata-driven navigation
bull People and expertise search with MySite profiles
bull OpenSearch federationbull Business Connectivity
Servicesbull Centralized administration
and System Center integration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Take a Break
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
SHAREPOINT REPORTING AND MANAGEMENT
James Fowell - Sales Engineering Manager
Axceler
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Axceler ndash Who we are
02
raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement
raquo Global Software Company
raquo Over 2000 organisations rely on Axceler products
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
How Axceler helps
Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and
configuration
During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help
After Migration ndash ongoing management and administration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Monitor SharePoint Usage and Trends
raquo Isolate sites that are no longer needed and delete them
raquo Compare activity from the past to help anticipate the future
raquo Find sites with the most or least activityraquo Identify who is accessing which
documents including details on that activity (helping to adhere to compliance standards)
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Keep Track of Content and Storage Growth
raquo Monitor and track the growth of sites for better planning especially with migrations
raquo Analyze web part usage to determine which sites are using which web parts
raquo Management and control of SharePoint features
raquo Ensure consistent branding and behavior site themes quotas regional settings etc
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Ensure SharePoint Content is Secure
raquo Perform complete permissions analysis across the SharePoint platform down to document level
raquo Monitor the changes to SharePoint permissions
raquo Clean up permissions for users that are no longer in Active Directory
raquo Analyse SharePoint groups
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Streamlined SharePoint Management
raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |
Demonstration
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking
copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved
QampAand
Networking