Webtrends Webinar - Optimizing Your SharePoint Intranet

© 2012 Webtrends, All Rights Reserved.

Leveraging Analytics to Optimize your Microsoft SharePoint

Intranet

© 2012 Webtrends, All Rights Reserved. |2

Today’s Speakers

Jeff Seacrist» Webtrends

» VP - Partner Solutions

» [email protected]

» Twitter: @jeffseacrist

Edward Tasch » Emerson Process Management

» Web Developer

» [email protected]

mailto:[email protected]



Welcome to “Leveraging Analytics to Optimize your Microsoft SharePoint Intranet”

» Audio for this webinar is being provided through your computer speakers. Please adjust your volume if you can’t hear anything.

» Q&A at the end – you can submit questions at anytime throughout the presentation

» Webinar will be available for on-demand viewing after the presentation

» Presentation will be emailed to attendees

Presenter Twitter Handles: @jeffseacrist

Webinar Twitter Hashtag: #WTsharepoint


Agenda

» The Evolution of the Intranet

» Intranet Best Practices

» Measurement to Drive Success

» Analytics In Action at Emerson

» The Emerging Social Enterprise

» A Microsoft-Preferred Solution


Yesterday’s Intranet


We are Stuck with Bad Practices

Document Ping Pong

Communication Bottlenecks

Information Hoarding

Occupational Spamming

Source: Oscar Berg, Acando Consulting


Intranet Maturity Evolution

Source: Razorfish


Build It and They Will Come?


Getting Back to Basics – Best Practices

Engage

Standards

Simplify

Measure

Promote

Source: Toby Ward, Prescient Digital Media


Intranet Measurement Areas

Measure and improve adoption» Usage by employee, by department, by geography, by organization

hierarchy

» Usage by team site, project site, my site

» Content usage

» Navigation and usability improvements

Control infrastructure sprawl» Least used sites, documents, geos – used to clean up environment and

control sprawl

Improve governance of key corporate initiatives» Corporate training material, corporate policies and compliance programs


Business Results - Siemens

» 18K employees

» 450 trained SharePoint leaders

» Measure intranet and employee email newsletters

» Measurement Strategy:• Downloads, Uploads, Edits

• PDFs, Powerpoints, Video

• Measure engagement, top downloads, visits and location

• Experiment with content types & placement

• Added more video, contests & interactive forums

162% Increase in Unique Visitors


Analytics in Action @ Emerson


Emerson Process Management

Emerson Process Management» Business unit of Emerson Electric

» Process industry supplier of hardware and software (primarily B2B)

» Heavily matrix organization widely dispersed geographically

» Few dedicated web resources

» Fragmented marketing and sales collateral

Sales Content Portal Initiative» Locate all marketing and sales collateral in one place

» Categorize marketing and sales collateral by different views

» Provide collaborative environments for sales force

» Provide strategic account management

» Deliver appropriate content to users based on user profiles


Emerson’s Business Needs

Intranet sites» MOSS 2007

» SharePoint 2010 (focus of this presentation)

Business need for web analytics» Examine intranet visitor activity

» Assist evaluating effectiveness of marketing and sales initiatives

» Improve website's positioning of content

Implementation of Webtrends and SharePoint 2010» The Webtrend’s integration is deployed as a custom solution

» The Webtrends configuration is stored per web application and is configurable through central admin

» Webtrends software (hosted by Emerson) and Smart Source Data Collection server implemented.


Initial Webtrends data for SP2010

Pages viewed and visited» By Pages – User

» By User – Pages

Files downloaded» By Files – User

» By User – Files

Path analysis of entry pages

SP2010 searches

Referring sites and Pages

Authenticated Users

Browsers and Platforms» By User – Browser version

Site Activity














Next Steps for Webtrends SP2010 reporting

» Active use of Webtrends data to improve marketing and sales

» Additional profiles to focus analysis of user activity

» Additional custom reports

• Browser version by users

• Mobile visitor information

• Geography information (by user)

• File “interaction” information (by user)

• Specific site activity (by user)

» Process of determining what “social” metrics are of interest

• Blog postings

• MySite activity?


The Emerging Social Enterprise


Building on the Promise of the Intranet

» Leverage the wisdom of the crowd» Break down the walls between people, groups and

departments» Utilize internal social graph intelligence to enhance the

relevancy of the intranet experience» Efficiently capture ideas and harness the innate innovation

found in your workforce

Source: CMS Watch


The Rise of the Social Intranet

Source: Alex Dowbor


Benefits of a Social Intranet


Measuring the Social Enterprise

• Blogs• Wikis• Documents• Team Sites

Contribution

• Views• Downloads• Content• Compliance

Consumption

• Shares• Likes• Ratings• CommentsSocial Actions


Webtrends for SharePoint 2010

A Microsoft Preferred Solution:

»Analytics, Segmentation, Testing & Optimization

»Quick time to value

»Compatible with any SharePoint initiative

»Extensibility beyond SharePoint

»Developed by Webtrends in cooperation with Microsoft for optimum interoperability

"Webtrends has built an integrated analytics and optimization solution for our growing SharePoint community to help our customers get the most from SharePoint 2010,“

"Many SharePoint customers worldwide are Webtrends customers. We expect that this alliance will help drive business results for SharePoint 2010 customers across the globe.”

Jared SpataroWW Director of SharePoint

Product Marketing, Microsoft#WTsharepoint


Intranet Measurement in Webtrends


Intranet Measurement in Webtrends


Webtrends for SharePoint Activation

#WTsharepoint

webmobilesocial


SharePoint Intranet Reporting Out-of-Box

Standard Insights» Pages

» Visits & Sessions

» Content

» Onsite search

SharePoint-specific Insights» Web Parts

» Breadcrumbs

» User Reporting

» Onsite Search

» Document Actions

» Announcements & Promos

Extensible to Social Actions


Let us help you!

http://webtrends.com/products/integrations/sharepoint/webtrends-for-sharepoint-workshops/


Let us help you!



Thank you for your time!

» For more information please contact [email protected] or [email protected]

» Learn more about Webtrends for SharePoint visit: http://webtrends.com/products/integrations/sharepoint/

» Find out about our SharePoint Deployment Planning Services email [email protected] or visit http://webtrends.com/products/integrations/sharepoint/webtrends-for-sharepoint-workshops/







Technology

Webtrends Webinar - Optimizing Your SharePoint Intranet