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A quick 10 minute talk at Google Business Group (GBG) Dhaka event of "How to design a Good Website" - based on Steve Krugg's book Don't Make Me Think, by Masrur Hannan.
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Website Visitor’s Experience ‘Don’t Make Them Think!’
Masrur Hannanwww.linkedin.com/in/masrurhannan
Content ‘mostly’ based on:
Don’t Make Me Think, by Steve Krugg, Ex- Apple UX personnel.
Discussion Topics
• What is User Experience (UX)? [2 minutes, 2 Slides]
• How to Design User’s Experience[3 minutes, 3 Slides]
• Website Visitor’s Experience[5 minutes, 11 Slides]
What is User Experience (UX)?
User Experience (UX) in daily life
What is User Experience Design?
How to design User’s Experience
Bonolota Designs’ methodologies in User Experience Design:
1.Initial RESEARCH
2.Prototyping
3.User Testing of prototypes
4.Iterative design and development with USER TESTING
5.Post-launch performance measuring
User Experience (UX) Design objective
User’s Experience Design and Websites
Website Visitor’s Experience - ‘Don’t Make Them Think!’
Any Web Page, should be:
1. Self-evident2. Obvious3. Self-explanatory
Visitors should be able to “get it”, and with no Squinting :)
Website Visitor’s Experience Design
When creating a site, the most important job is to get rid of Visitor’s question marks!
Website Visitor’s Experience Design
Website Visitor’s Experience Design
Things that make us think
Links and buttons that aren’t obviously clickable.
· Where am I?
· Where should I begin?
· Where did they put _____?
· What are the most important things on this page?
· Why did they call it that?
Website Visitor’s Experience Design
We don’t read pages. We scan them.
Website Visitor’s Experience Design
Website Visitor’s Experience Design
Glancing around, a website visitor should be able to point at the different areas of the page and say:
“Things I can do on this site!”
“Links to today’s top stories!”
“Products this company sells!”
“Things they’re eager to sell me!”
“Navigation to get to the rest of the site!”
Website Visitor’s Experience Design
Designing the Home Page: 'conveying the big picture'.
• Site identity and mission
• Site hierarchy
• Search
• Timely content
• Deals
• Shortcuts
Website Visitor’s Experience Design
Designing the Home Page, getting the message across:
1. The tagline – precise, NOT vague
2. The Welcome blurb – Not ‘mission statement’
3. Don’t use any more space than necessary.
Website Visitor’s Experience Design
Things that can diminish goodwill:
1. Hiding information that visitors want
2. Punishing visitors for not doing things your way!
3. Asking visitors for information site don’t really need
4. Putting sizzle in my way
5. Amateurish looking sites
Website Visitor’s Experience Design
Things that can increase goodwill:
1. Save visitors steps wherever you can
2. Know what questions I’m likely to have, and answer them
3. Keep website pages up to date
4. When in doubt, apologize
5. Make it easy to recover from errors
Thanks! …
Sorry, perhaps NO time for Q&A?
URLs: www.bonolota.com (coming soon) www.fb.com/bonolotadesigns
Email: [email protected]
Masrur Hannan: [email protected] SlideShare: http://slideshare.net/mhannanLinked In: www.linkedin.com/in/masrurhannan
Thanks again, Masrur Hannan.
