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Mode AgileMaking Static Content A Thing of the Past
Agenda• My journey• Octane Marketing in 2 mins• Insights & Challenges• How to engage with the always connected consumer• Customer success stories and examples• Q&A
ongoing# dad of two babies under two# adopted one indie dog# understanding the indian mindset# golf
success#visuality, brandworkz, teradata #3 years in india and counting…# lived: manchester, london and bangalore# business manager to country head#travelled: us, japan, thailand, australia, new zealand, malaysia, bermuda, st lucia, barbados, burning man in black rock city#manchester city season ticket holder # football, cricket, golf, travel and innovation
My journey@mikedwild
t:@mikedwild :: e:[email protected] :: linkedIn:michaelwild1
Facebook: https://www.facebook.com/OctaneIn/Twitter: https://twitter.com/octanein
LinkedIn: https://www.linkedin.com/company/octanein
YouTube: https://www.youtube.com/user/octanein
About Octane.in @octane.in• India’s no. 1 ESP platform for opt-in, permission based email marketing; started
the No-Spam movement in India; we don’t sell or buy or rent mailing lists. ever• Enterprise Class, Secure, Reliable and Scalable• Ongoing conversation with 800+ marketers in India with at least 250+ in unique
person connects every year – Octane Research• 100+ brands, 100mn unique inboxes, ~1bn emails per month; our assessment is
that we drive Rs. 200-220 crores of business per month though email campaigns on our platform
• Multi-channel:Email + SMS, Transactional and Promotional• Best in Class Product Engg, from India
Octane PlatformPlatform Offerings:Email, SMS IntegratedDynamic Content:Time triggers, Location based triggersMode:Transactional, PromotionalDeployment:Onsite, On the CloudMarkets:India EnterpriseIndia SMB
Octane ResearchResearch:E-marketing, Email Annual and QuarterlyMonthly Webinars:E-marketing & EmailQuarterly TOUG:Mumbai, Delhi andBangaloreIndia Marketing Review:Paid Services:Email Audit, CRMPrograms
Reach RightCustomer Acquisition:Match makingPartner PromosAnd not AffiliateMarketingAutomated Platform:Advertise-PublisherConnectionsEmail as New MediaMedia Planners’ & Brand Outreach (SoV)
Retention Insights AcquisitionAll Rights Reserved © 2016 :: Octane Marketing
Our focus: Digital 1:1
SPAM2007 Disruption
DIGITAL 1:12016 Disruption
WE NOW LIVE IN A NOW WORLDTHE WORLD HAS CHANGED
WE NOW LIVE IN AN ALWAYS CONNECTED
ECONOMY
WITH 220MN USERS, INDIA IS NOW WORLD’S SECOND-BIGGEST SMARTPHONEThe way consumers buy has fundamentally changed
SHARE OF MOBILE USERS WITH A SMARTPHONE IN INDIA
2014: 21.2%2015: 26.3%2016: 29.8%2017: 33.4%
The connected ConsumerTHE CONNECTED CONSUMER“Give me what I need, when I need it.And get it right the first time –every time”
Make your email marketing campaigns
CONTEXTUALin real time.
Use moment-of-open data to create unique email experiences
Why Live Content?
Each customer is different, so is each situation. Reach the right customer at the right time and the right place with the right message
Mode AgileThe Next Evolution in Email MarketingMode Agile is Octane’s Real Time Emailing Platform which helps brings email relevance to a higher order by enabling marketers to respond to each recipient’s constantly shifting personal context via* :
Countdown Timers
Live Social Feeds
Device Based Images
Time Based Images
Location Based Content
A/B Testing
Video Integration
Live Weather Update
*The product is still in a beta phase; all of these features might not be available
Mode Agile gives out the HTML code which can be used across platforms
Real Time EmailsGreatly increase the personal touch and the ROI
Weather Forecast IntegrationCountdown Timer for inducing urgency
Real Time EmailsGreatly increase the personal touch and the ROI
Countdown Timer inducing urgency
Live Website Feed for cross selling
Live Weather Report for Destination
App Download Link viz-a-viz device
Real Time EmailsGreatly increase the personal touch and the ROI
Countdown Timer for inducing urgency
Autoplay video
Weather Forecast Integration
Live Twitter Feed
Closest Store Map based on Location
“Over 75% of email revenue is now generated by alternatives to generic one-size-fits-all campaigns’’
LIVE CONTENT IS HEREThe way we interact with our customer has changed
Q&A
DelhiLevel 4, Rectangle 1,Commercial complex D4, Saket, New Delhi, India -110 017
MumbaiRegus Trade Centre, Level-1, Trade Centre, Bandra Kurla Complex, Bandra East, Mumbai-400051
BengaluruLevel 14 & 15, Concorde Towers,UB City, 1 Vittal Mallya Road,Bangalore, India - 560 001
United States1 Embarcadero Center, Suite 500, San Francisco, CA 94111,United States
Twitter: mikedwildEmail: [email protected]: michaelwild1
Facebook: https://www.facebook.com/OctaneIn/
Twitter: https://twitter.com/octanein
LinkedIn: https://www.linkedin.com/company/octanein
YouTube: https://www.youtube.com/user/octanein
Credits• Images from PicJumbo https://picjumbo.com• "Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.“• India has become the second-biggest smartphone market in terms of active unique smartphone users, crossing 220 million users,
surpassing the US market, according to a report by Counterpoint Research
