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Web Squared & Twitter
Jo, SanKu
January 15, 2010
SD Group, KT
Agenda
• Web Squared
• Twitter & Twitterverse
• Mobile Internet Computing
• The Second Boom
The First Wave
web2.0
(1990~2009)
web 2.0 is all about harnessing
collective intelligence using the web as a Platform
October 2004
Data Inside
Collective intelligence applications depend on managing, understanding,
and responding to massive amounts of
user-generated data in real time.
What is Next? What is web3.0?
The Semantic Web?Virtual reality?
The social web?The mobile web?
In Korea
WEB 2000 to web0.2 Korea 2009
• Apen?
• SoSial Web?
• Movile Internet?
• Echosystem?
It is all of those, and more.
Web Squared
Web 2.0 Meets the Real World
The Second Wave
The Web becomes more closely integrated with the real world via sensor-based
smart phone applications. Web Squared is another way of saying
"Web meets World”
June 2009
Enabler:2009 Smartphone Revolution
24 H PC
Exponential Growing of Data(in Real Time)
More Data OpenSensor Generated User Generated
Data and Opportunity
Web2
InternetSingular-
ity
The Evolving Web In 2009: Web Squared Emerges To Refine Web 2.0
http://web2.socialcomputingjournal.com/the_evolving_web_in_2009_web_squared_emerges_as_web_20_mai.htm
Redefining Collective Intelligence: New Sensory Input
How the Web Learns: Explicit vs. Implicit Mean-ing
Web Meets World: Information Shadow and Internet of Things
Rise of Real Time: Collective Mind
Web2= web2.0 + Smartphone
Redefining Collective Intelligence:
New Sensory Input
Is the web getting smarter?Baby to Collective Parents
User generated content
Sensor generated data
We thought ‘friend’ is a noun,
you think it’s a verb.
Do things in a group. Don’t do things by yourself.
Groups are stronger, groups are faster.
None of us is as smart as all of us.
Eric Schmidt
How the Web Learns
Data to Meaning
Explicit Learning
• Machine Learning: speech recognition, computer vision
• Google ad auction• Map + GPS and Photo: asso-
ciation of structured data to unstructured one
You R Here
Implicit Learning
• CDDB, a unique Signature of Song
• A web link is a vote• Credit card swipe is a vote• Friend relationship => social
graph
Web meets World:
Information Shadow and The Inter-net of Things
35
The Internet of Things
Life Logging
Local
Crowd Sourcing
Real Time
ConversationSocial
Networking
Social Local Service
Geolocation & Local/Life Service
HERE NOW WE
Augmented Reality
Added features of Layar Reality Browser 2.0: Layar has some cool features which include: Unique layer specific icons/marker
•Featured and Popular section•Search function•Add layer to favorites•Map view and list view•Enhanced AR view•Accuracy information•“Take me There” function•“Share layer” and “screen shot” function in layar 2.1 update
Meta Ego
Information Shadow
Universal Identity
The Rise of Real Time:
A Collective Mind
From Pages to Stream
Real Time Taxation in Stockholm, Sweden
Real Time Search
ConversationSocial Mobile
Location
DecentralizedScaleEasy
Pragmatic
Ten Useful Examples of the Real-Time Web in Action
1. Search
2. Twitter as Trigger
3. Real-Time Publishing
4. Real-Time Discovery
5. Real-Time Sharing
6. The Real-Time Web of People
7. Real-Time Relationships (And Up-selling)
8. Reputation and Issue Tracking
9. Pushing Financial Data
10.Real-Time Push to Replace Web Crawling
Casual Conversation
Publish Yourself & Subscribe to Your Friends
Through Conversation
Simple Easy
@josanku
Conversation FlowFollow
OPENOPEN
PRIVATEPRIVATE
CONVERSATIONCONVERSATIONARCHIVEARCHIVE
Instant MessengerInstant Messenger
New Communication
Thread, Pipe, Social Filter
Twitter Ecosystem
Twitter Effect
• Casual Conversation as Contents
• Social Filter and Distribution
• Scalable SNS: Volume and Relationship
• RealTime Web
• New Ecosystem: Twitterverse
• Great Match with Smartphone
Mobile Internet
Computing
Smartphone RevolutionMobile Internet Computer
• 24H PC• Web from our desks to our pockets• + Sensors: See, Listen, Locate, Move
• Real time data• Scale of participation• Personal Media
See: Face Recognition
Listen: Voice Recognition
Locate
Move
http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009
Smartphone Changes
EverythingMe, Family, Company, Government, Korea
Behavior, Development, Business, Culture, Politics
Disruption
Risk vs. Opportunity
Web2 Explosion Expected
• Web2.0
• Social Web
• Smartphone: Mobile Inter-
net Computing/Sensor
+ Innovation
Real Opportunity
• Hot~
• iPhone is Style
• 30% of CEO with Smart-
phone
• Global Market at Home
The Second Boom
Web2
web2.0 + SmartphoneSocial + Mobile Internet Computing
. - /
Mobile Computing
Social
Opportunity
Biz2 Edu2
Jump to Web2 Era
Ent2
Gov2
Upgrade Korea to
Korea2
with
Challenge
• People to Take Action?
• Chaos• Privacy vs. Publivacy• Information Overloaded• Social Interaction Overloaded• Reputation and Trust System• Monetization
Learning by Doing
But, Be Careful
Korea2
We Can!