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This presentation answers the question, What is Twitter? and explains the Twitter's true nature. Practical tips on how to use Twitter are included. This is useful for people getting started, or professionals who are looking for tips on how to teach Twitter to team members and clients.
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Orbit Media Studios
@orbiteers #wineweb
1. Giant Phone Book – find people
2. Tiny Radio Station - broadcast
3. Party Line – build relationships
“Because that’s where the money is.”
Giant phone book
Find People Based On…
1. Biography
2. Geography
3. Interest
FilteredTweeps.com
Twitter Advanced Search search.twitter.com/advanced
Tiny radio station
Broadcast Other’s Content: Retweet
• Native Re-Tweet method (not recommended)
• Manual Re-Tweet with comment (recommended)
Broadcast Yourself
1. URL shorteners
2. Hashtags
3. Top retweet-ed words
URL Shortener Bit.ly
1. http://www.orbitmedia.com/blog/what-is-twitter-…
2. http://bit.ly/e6pl2W
3.
Hashtags “#” • Topic
• Event
• Emphasis
Top Retweeted Words
1. you 2. twitter 3. please 4. rewteet 5. post 6. blog 7. social 8. Free 9. media 10. help
11. please retweet 12. great 13. social media 14. 10 15. follow 16. how to 17. top 18. blog post 19. check out 20. new blog
Source: HubSpot, Science of Blogging
Party line
When to use the party line
1. Invitations
2. Compliments
3. Questions
4. Thank you’s
Say Hello “@”
Mention Others ManageFlitter.com
Do’s and Don’ts
Don’t
1. Take things personally
2. Expect too much too fast
3. Over think things
Do
1. Be friendly and polite
2. Be positive
3. Be yourself!
Twitter 102: Sneak Preview
1. Management (HootSuite)
2. Measurement (Analytics)
3. Automation