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WEB MEETING: 9.10.134th Quarter Marketing & Operations Plan
seagullbook.com 2.5
▪ Our site is obsolete▪ four years old, and in the online world, that is a long time▪ Our site runs on the old Miva design format
▪ Our site is over-customized▪ Complex and messy code▪ Lots of 3rd party modules that are no longer necessary
▪ Our site’s SEO needs some work
▪ It’s Easier to start over than it would be to update our current site
seagullbook.com 2.5
▪ Demo site: http://dev.seagullbook.com/
▪ Leaner design running on CSSUI platform
▪ Less dependency on 3rd party modules
▪ Up to date clean SEO▪ Micro data tags
▪ Cleaner code
▪ Native inventory system▪ Attribute import
▪ Product will have assigned weights for optional shipping calculation
▪ Simpler category navigation
▪ Big marketing opportunity▪ Regain lost customers
▪ Can be finished by Cyber Monday
seagullbook.com 2.5
▪ There would be a setup cost for working with Miva, eCommerce Xpress, and Nextopia to make the change
▪ Subscriptions to support should help off set the cost of the Miva and Ecommerce Express support charges
▪ But most of it could be handled by us
seagullbook.com 2.5
▪ Facebook Connect http://vimeo.com/52879509
▪ Products Page FB Comments http://www.mivamerchant.com/facebook-comments
AWESOME New Miva Products
Promoting the Stores
▪ We have a lot of visits to our store locations page
▪ Each store to have its own page with event calendar and means for direct contact▪ Module for this is $80
▪ I would like to setup each store with a Facebook page▪ Tested this with manager access to the existing page
▪ Compile email lists for each store and have tailored email blasts
Search and Social Media Advertising Plan
▪ Use Google Adwords, FB ppc, Twitter paid promotion, and Pinterest to heavily promote Modest Clothing, Missionary Prep, & CTR Rings
▪ Create a Goodreads Seagull group and encourage employees to join and post reviews on Covenant and DB titles
▪ Seagull Sweet Salt & Conference commercials on You Tube▪ Paid promotion
▪ This campaign will begin on Thanksgiving, and run through Christmas
▪ I would need a budget of $500 for this
Email Marketing Ideas
▪ Have iContact design a custom template that is responsive
▪ Increased list segmentation
▪ Kick-off Christmas with a free-shipping Cyber Monday deal with no minimum purchase – only for 24 hours
▪ Daily deals on popular Covenant and DB titles-special discounts
▪ Countdown to Christmas with regular inspirational postings on Social Media
▪ Stocking stuffer clearance deals
▪ Free shipping with $25 minimum leading up to the Christmas shipping deadline
▪ After Christmas sale
▪ Work with Doug and Lee to create a detailed marketing calendar for the Christmas rush
Operational Items
▪ Offer a store pick up option online for Redwood store
▪ Giftcard redemptions still don’t post into pick correctly
▪ Edie’s Items: