Web 2.0 Apps To Expand Your Market Base (Tom Higley)

Web 2:0 Apps

• To Expand Your Market Base

Tom HigleyCEO, [email protected] |email@tomhigley |twitter

Saturday, July 18, 2009

mailto:[email protected]


Key Elements

• The Website(s)

• The Blog(s)

• Outbound One-to-Many

• Outbound One-to-One

• Search

• Apps & Services


Social Standing

• Do they use Facebook?

• How many friends do they have on Facebook?

• Do they use Twitter?

• How many followers do they have on Twitter

• Do they use MySpace?

• How many friends do they have on MySpace?


GO to THEM

• Don’t make the fans come to you.

• Find out where they are, and...

• Go to them.


Friends

• Get their friends to tell them about an event.

• Get their friends to invite them to a concert.

• Get their friends to offer to buy tickets for them.


Facebook

• Facebook may become the ticket seller’s most important app

200+ million and growing . . . fast!!!!The ticket buyers of the futureFacebook users far less likely to use email

New payment servicesNew pages: Groups, Fan, Events, Ads

Ad spend in FB projected to grow 9% this year





MySpace

• MySpace is down, but not out

The service is still important because this is where so many artists have developed their audiences; this is where fans go to find music, photos, tour dates, etc.

MySpace Widgets - can still drive traffic your wayBut . . .

LayoffsDealing with Facebook and Apple iPhone Platforms - each of which has more applications, more buzz, and rapidly growing audiences



techFAQ: http://www.tech-faq.com/myspace-widgets.shtml


http://www.tech-faq.com/myspace-widgets.shtml

http://www.tech-faq.com/myspace-widgets.shtml

Twitter






Twitter

• Twitter is an incredible one-to-many communications resource

30+ million and growing . . . fast!!!!

The average twitter user has 126 followers*(*you follow others; others follow you; what you see is based on who you follow; whether others see what you post is based on whether they follow you)

Only 20% of the tweets come via direct link to twitter

Twitter has become a major mechanism for delivering content - e.g., links to blogs, videos, images, offers, etc.

Issues: 140 character limit; authenticity; usage limits; spam


Key Apps & Services• Key twitter apps (twitstats tracks 250+)

Tweetdeck

twitterfeed

Tweetie (via iPhone)

twhirl

FriendFeed

txt (you can, but don’t have to, use Twitter via SMS)

Seesmic (desktop app and new web app; lets you post from multiple accounts)

TwitterFox (works in Firefox browser)

TwitterFon

Twitterific

Many, many more . . .


Key Apps & Services

• Twitter - what the future holds

Real time message delivery (see http://www.thewrap.com/article/summer-box-office-twitter-effect_4229)

Push messaging (e.g., via the iPhone)

Pushed Event info and URLs with tracking and analytics


http://www.thewrap.com/article/summer-box-office-twitter-effect_4229




Key Apps & Services

• Twitter tools

bit.ly and tinyurl: send links to blogs, ticket URLs, events, or almost anything else, but keep them short enough for the 140 character limit, and track the results? Who is clicking? How often? (Coming soon: igg.li for Twitter - shortened event URLs)

Tweetdeck: manage massive amounts of twitter data

TwitPic: share photos via twitter

Twitkarma, twhirl, twitdoc, etc.

Twitter search



Key Apps & Services

• iPhone and iPhone Apps

13.7 iPhones sold in 2008 (88.8% y/y growth); 3.9 million in Q1 2009 (BEFORE release of the 3GS!)

65,000 free and paid apps

1.5 billion applications downloaded

The iPhone takes social, friend-to-friend communication and makes it even more mobile, more 24/7

Check out mobclix for iPhone app market data


Key Apps & Services• iPhone Apps

392 pages of entertainment apps!!!! @ 20 per page! That’s 7,840 entertainment apps.

Artist apps / Venue apps - you’ll see lots more of these (music, blogs, news, chat | tweets, merchandise, photos, tour dates . . . )

Dave Matthews Band

Sonic Youth

The Clarkes

Fall Out Boy

Concert apps - iLike’s “Concerts”; Gigotron; Eventful

Ticket apps

Tickets Direct, Tiggits, eSeats, Ticket, TicketStub



Other Kick-Ass Apps



Key Apps & Services

• Lijit

Lijit (lijit.com) lets you easily create your own search engine to let your visitors search your blogs, bookmarks, photos, blogroll and more.

Lijit gives you detailed statistics about those searches so you can better understand and serve your reader community.

Check out the Lijit search widget here: http://www.lijit.com/help/front/be_searched


http://www.lijit.com/help/front/be_searched




Key Apps & Services

• Measurement and Analytics

Compete.com

Quantcast.com

comScore.com



Tools

• Other Kick Ass Tools

bit.ly - it’s not just about Twitter; use it to track any URL you care about

Omniture: like they say . . . Optimize Your Web Site Usability

Maximize Your Campaign ROI

Target Your Audience

Increase Your Conversion Engagement

Enhance Your Customer Experience

Share Your Performance Dashboards

LinkedIn: connect to other ticketing professionals


Find an Expert

• Find someone who eats and sleeps this stuff

They’re probably 18-24 years old

Get them to show you what’s happening NOW

Check out Andrew Hyde (@andrewhyde via twitter (TechStars, Startup Weekend, ignite Boulder)

Check out Micah Baldwin (@micah via twitter)

Send an email to [email protected] with “Web 20 List” in the subject line, and we’ll send you a listing of apps and services






Thank you!

Tom HigleyCEO, [email protected] |email@tomhigley |twitter

For copies of this presentation:email [email protected] line: TS Web 20






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Web 2.0 Apps To Expand Your Market Base (Tom Higley)