Web 2.0 Linking Social Media & The Ticket Business (Tom Higley)

Web 2.0: Linking Social Media & The Ticket Business

Tom Higley, CEOiggli, inc. - invite: invitation services for ticketed events

July 17, 2009 10:00 am - 11:30 am

Saturday, July 18, 2009

The Link

• Social Media and Ticket Sales are a match made in heaven

• Social Networks - Facebook, MySpace, LinkedIn - and social applications - Twitter, YouTube, Flickr, Brightkite, Lijit, Digg, One Riot, and thousands more . . . and the iPhone and iPhone apps (yes, mobile, but . . . more)


Almost no one goes to a showor sporting event alone.

All great events are social.


Most people decide whetheror not they go to a show based on their friends.

Friends are actually more important than the event itself.


Friends Trust Their Friends

Consumers Trust Recommendations From Friends Online, Opinions From Strangers According to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising worldwide.

90% of consumers surveyed said that they trust recommendations from people they know, while 70% trusted consumer opinions posted online.


But 40% of the Seats Are Empty!

Michael Rapino’s CNBC interview earlier this week:

• Per head purchases (of merch / beer / etc.) are up 7-8%

• 40% of the tickets are unsold

• In a recent survey we did, 60% of the fans said they would have went to the show if they knew about it. We as an industry have to do a better job of increasing the awareness of the show, decreasing the ticket price, and making it a better experience online to buy tickets.





We address the “loser friend” problem...You know this guy. You buy the tickets for the group. He “forgets”to pay you back.

For the next 5 years.



this is where the button comes in...


Consumers love the service because it’s free, it takes the hassle out of coordinating with friends, and it doesn’t force them to choose between email and any of the social networks their friends use.


Partners love the service because it improves their ability to reach a broader audience, leverage existing relationships and sell more tickets


iggli’s invite service leverages“friend-to-friend” communication

to sell more tickets


Higher click-thru-ratesAmazing RSVP ratesImproved conversion ratesIncreased ticket purchases! Visibility into social networks!

What more could you want?

0%

1.800%

3.600%

5.400%

7.200%

9.000%

MONTH #1MONTH #2

MONTH #3

MONTH #4

MONTH #5

MONTH #6

PROVEN RESULTS

OLD NEW


We built the service, and partners are signing on as fast as we can keep up with them

*iggli also has a signed agreement with one of the largest partners in the world, a partner that has not yet been publicly disclosed.


What You Can Do• Use the best form of communication to get the fan’s

attention

- email (newsletters, etc)- text- Social Networks (Facebook) and Social Media (Twitter)- Paid search

• Use social media and social networks to generate event awareness and engage the fan

• Improve the fan’s experience of the ticket purchase process


Tom Higley, CEO [email protected] | email@tomhigley | twitter

More this afternoon at Web 2.0:Apps to Expand Your Market Base

To check out iggli’s invite service, go to iggli.com/partners


mailto:[email protected]




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Web 2.0 Linking Social Media & The Ticket Business (Tom Higley)