Keynote address at the WCIT 2014 Creative Digital City: the Hub in Latin America Francisco González, Director General of ProMéxico and President of Guadalajara Creative Digital City Association
- 1. Creative Digital City: the hub in Latin AmericaOctober 1st,
2014
2. Creativity is the new economyAgriculture Manufacturing
Services Creativity 3. Latin Americas creative hubWe have
thelargest filmand videogamesmarketin LatinAmerica.We rankfirst
increativeindustriesin LatinAmerica,according toUNCTAD.We havethe
largesttalent poolfor the ITandcreativeindustry
inLatinAmerica.Ouraudiovisualcontent isbeingwatched byover
onebillionpeoplearound theworld .3Source: ProMxico with information
of CEPAL/ PWC, Global Entertainment and Media Outlook/
UNCTAD,Creative Economy Report. 4. Creative industries chain4 5.
Most competitive costs in the regionSoftware
DevelopmentInternational Results (US=100)Video Game
productionInternational Results
(US=100)MexicoCanadaUKNetherlandsAustraliaJapanFranceUSItalyGermanyCost
Index Cost
IndexMexicoCanadaUKNetherlandsAustraliaJapanFranceUSItalyGermany5Source:
ProMxico with information of KPMG, Competitive Alternatives, 2014.
6. Creative industries market in
Mexico62,6292,0581,7521,5511,401840767Source: ProMexico with
information of PWC.5,3528,888614InternetTV subscriptionTV
advertisingNewspaper publishingBusiness-to-businessFilmed
entertainmentBook publishingVideogamesInternet
advertisingRadioMagazine advertisingMusicOut-of-home
advertising593464449Market value (musd)=25 BUSD 7. 2nd country with
the largest percentage ofemployment in the industry7Contribution of
copyright industriesto national employmentSource: ProMxico with
information of UNESCO, Creative Economy Report, 2013. 8. Mexico:
the largest source of talent inSilicon Valley8Source: ProMxico with
information of Bloomberg, 2014. 9. 9Mexico: the next creative hub
10. Global hub for the creative industries10 11. Why
Guadalajara?San Luis Potos11AguascalientesSecond most
importanttransportation hub andone of the largest ITclusters in the
country.Quertaro 12. Milestones expected in the near future1230,000
jobs in 10 years.15,000 highly-specialized jobsin 15
years.5Strategicaxis.Urban structuring projects:42 hectares.550 new
businesses.NewExports:2,000 MUSD. 15,000MUSD of FDI. 13. /First
axis: Space for living, working andlearning 14. Second axis:
Integration for social inclusionIt will integrate the digital hub
with the historical and the local urban community. 15. Third axis:
New concept of workspaces 16. Fourth axis: Digital infrastructure
17. Fifth axis: Triple helix creative clusterIt will attract the
proper mix of companies, universities and creative
talentPrivatesectorPublicsectorAcademia 18. / 19.
[email protected]@ProMexicoTW+52 (55)
54 47 7000Camino a Santa Teresa 1679,Col. Jardines del PedregalCP
01900, Mxico, D.F.19
