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Watson AnalyticsEveryone can be a “Citizen” Data Scientist
What is Watson AnalyticsCloud based Self-Service Business Intelligence & Smart Data
Discovery tool
Watson AnalyticsEnhance, Scale, and Accelerate human expertise. Targeting a
wide range of complex challenges
Self-Service Business Intelligence
Approach to data analytics that enables business users to access and work with
corporate information
Enterprise Data Warehouse
Watson Analytics
Social Media
Web Analytics
CRMERP
Watson Analytics
Business user led analytics
1 change can improve everything
10’s of insightful discoveries
…
100’s of new questions asked each day
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Complementary nature of Watson Analytics and Enterprise Analytics platforms
Analytic platforms and database sources
Advanced user and IT managed analytics
Value of self-service BI customers receive
Employees can do
analysis on their own
IT team can focus on mission
critical issues
Eliminate corporate decision fatigue
Reactive to proactive corporate
culture
Increase departmental collaboration
Great companies are…..
5.4 times more likely to use
analytics over intuition
2 times more likely to say that it is a
differentiator
3 times more likely to be
more sophisticated
analytics users
Limited understanding of how to use
analytics to improve the
business
Lack of bandwidth
due to other mission critical
items
Lack of analytics and
technical skills within LOB
Too much time is spent in data
preparation and
acquisition
Leveraging self-service analytics still faces many obstacles
How does Watson Analytics help you?
Pre-built Data Connections
NaturalLanguageDialogue
CognitiveCapabilities
Guided Intelligence
PredictiveCapabilities
VisualStory Telling
Large FMCG Company Financial Analytics
Business CaseCustomer wanted a more efficient method to understand how their different product line are doing as compared to competitors, how various distribution channels are doing and to monitoring their inventory levels to help gain insights into pricing and profitability of the product for better financial planning and budgeting.
Benefit- Reduce time taken in data preparation and acquisition- Generated useful and more accurate insights for planning and budgeting by
allowing line of business to do their own analysis.- Gain visibility of the most profitable products to enhance growth strategy.
Case Study
Business CaseCustomer have a huge centralized data warehouse and want their employee and customers (who mainly are business users) to be able to access these data using a simple to use and intuitive platform so that it allows them to do analysis on their own.
Benefit-Increase value in their existing offering to their customers.-Providing their customers with access to data in a shorter time.-Increase the productivity of their project managers
Large Consulting FirmWatson Analytics as a Service
Case Study
Where can Watson Analytics be used?
PrioritizingAccounts
Receivable
Employee Retention
HelpdeskCase
Analysis
CampaignPlanning and ROI
WarrantyAnalysis
Customer Retention
Finance HRITMarketing OperationsSales
Where can Watson Analytics be used?
PrioritizingAccounts
Receivable
Employee Retention
HelpdeskCase
Analysis
CampaignPlanning and ROI
WarrantyAnalysis
Customer Retention
Finance HRITMarketing OperationsSales
“How can I make sure I target the hottest
leads to plan for my upcoming campaign?
How can I increase the value of the
customers I already have? How can I create
more successful campaigns in the future?”
Lisa Hay, Marketing Manager
Watson Analytics shows
Lisa what good leads look
like so she can understand
why they are more likely to
buy. She can then target
leads and prospects with a
higher likelihood of
becoming a sale to boost
revenue. She no longer has
to waste time or resources
pursuing leads that go
nowhere.
Opportunity ranking
Lisa Hay
Customer Value
Lisa Hay
Watson Analytics reveals the
attributes that drive
profitability and indicates
customers who meet
identified profitable profiles.
Lisa can provide those
customers with targeted
recommendations—no matter
how they interact with Lisa’s
company. This can lead to
increased conversions and
greater customer value.
Watson Analytics uses
predictive analytics to show
Lisa which customers
respond to various
campaigns. She can also
see the likelihood that
customers will respond. Lisa
can then increase the
success of her campaigns
by making the right offer to
the right customer at the
right time through the right
channel.
Better marketing campaigns
Lisa Hay
Watson Analytics
analyzes and predicts
customer behavior to
shows Lisa which
customers are at risk of
leaving and why. She can
then make targeted offers
designed to convince
them to stay, increasing
retention and customer
profitability.
Customer Retention
Lisa Hay
Quick start
intuitive
interface
Key business
driver insights
Dashboard and
storytelling
authoring
Natural
language
dialogue
Easy data
upload and
Refinement
capabilities
Single Interface … Explore > Predict > Assemble
Thank You!
