Walking The Walk

WALKING THE WALK OF

SOCIAL MEDIABy: Jasmine Elnadeem

Thursday, October 28, 2010


“ Communication is not ....


OR ....


BUT


Is Social Media a Fad?

OR

Is it the biggest shift since the Industrial Revolution?


RevolutionWelcome to the




Years to reach 50 million users ..

Radio: 38 years

TV: 13 Years

Internet: 4 Years

Add 100 million users in less than 9 months



people are in control..



Word of Mouth


34% of bloggers post opinions about products & brands.

25% of search results for the World’s Top 20 largest brands are links to user-generated content.


Who do people (we) trust?

Nielsen 2010 Global Trust Study



Gen Y

Baby Boomers

96% of them have joined a social network


Gen Y

Consider e-mail is ..

Unfashionable and Outdated.


stopped distributing e-mail addresses to incoming freshmen.

In 2009: Boston College


2009: US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.


1 in 6 higher education students

are enrolled in online curriculum.





In social media you have to:

- Listen - Exercise - Engage - Measure




Famous Platforms

Twitter - Great for short conversations- Crowdsourcing - Support- Marketing- Knowledge network- Idea generating- Networking

Facebook- Easy for access to loyal fans- Groups function useful- Events- Discussions- Publish to the Stream- Engage people with “Rich Media”

LinkedIn- Extremely valuable for business- Increasing functionality- Increasing the credibility- Building strong and vibrant business relationships

BloggingIn/Out

- Build a network through relationships - More in-depth of knowledge on a subject- Conversations- Building trust


Gerardo Obieta created a beautiful “Twitter on Paper” infographic based on statistics that Twitter CEO Evan Williams announced at last week’s Chirp Twitter conference in San Francisco



YouTube

is the 2nd largest Search engine in the World!



There are over 200,000,000 Blogs.

54% of bloggers post content or tweet daily.






Location-based services 2nd in Gartners Top 10 Consumer Mobile Applications

Location-based services (LBS) form part of context-aware services, a service that Gartner expects will be one of the most disruptive in the next few years. Gartner predicts that the LBS user base will grow globally from 96 million in 2009 to more than 526 million in 2012.

LBS is ranked No. 2 in Gartner’s top 10 because of its perceived high user value and its influence on user loyalty. Its high user value is the result of its ability to meet a range of needs, ranging from productivity and goal fulfillment to social networking and entertainment.


Gowalla has approximately 250,000 users.

It' grown its user base by 63% in the last month.

it's had 100,000 photos added to the site in the last month as well.

Users have checked in at 170 countries around the world.

According to an article found in the Wall Street Journal

April 2010


A study by RJMetrics reveals“user and venue growth on Foursquare”

Foursquare has just over 1.9 Million users.

Foursquare is adding almost 10x as many new users per day as Gowalla and, despite a significantly larger base, has a daily percentage growth rate that is 75% higher than Gowalla’s.

Currently, Foursquare has about 5.6 Million venues and Gowalla has 1.4 Million venues.

July 2010


SoWhere are you?


Here you are




Companies use social media to win Business

* Source: 2009 Business.com Social Media Benchmarking Study


Fortune 100 companiesHow are they leveraging social media?


Universities Use Social Media to Connect

How a university embraced social media and scored Millions in YouTube views?


Carnegie Mellon University

Location: Pittsburgh, PA

Industry: Higher education

Number of employees: 4,000


Carnegie Mellon

+ Web 2.0-focused web site redesign

Goal:

The campaign’s goal was to increase the visibility of Carnegie Mellon online and increase brand awareness among students and alumni.


Tactics:

The university intended to highlight its professors, alumni, students, and curriculum by launching a series of online videos. it also hoped to connect on a deeper and viral level with its 70,000 + alumni to help build the university’s presence and outreach, offline and online.

“We recognized that we needed to engage with our intended audience on their terms,” said Marilyn Kail, assistant VP for marketing communications. “Prospective students are cynical about typical hard-sell marketing. They trust their peers. They appreciate entertainment. This is why social media marketing worked so well.”


9/7/10 4:09 PMCarnegie Mellon University

Page 1 of 1http://www.cmu.edu/index.shtml

SEARCH

QUICKLINKS:

AcademicsResearchStudent LifeAthleticsAbout Us

Prospective Students

Current Students

Faculty & Staff

Alumni

Parents & Family

Corporate Visitors

CARNEGIE MELLON UNIVERSITY 5000 FORBES AVENUE PITTSBURGH, PA 15213CARNEGIE MELLON HOME | CAREERS AT CARNEGIE MELLON | CONTACT US


You'll likely find what you need on one of our many social media channels!


- Channel Views: 502,625- Total Upload Views: 16,301,973- Subscribers: 12,948- Joined: November 16, 2007


15,222 people like this


iTunes U: The Business Tool You Aren't Using (but should be)

iTunes U’s direct relationship with iTunes means podcasts can be watched or listened to through a computer or can be taken anywhere with an iPod or an iPhone.


4,743 Followers370 listed2,514 tweets



What is Carnegie Mellon’s social media strategy?

Social media Success


The Carnegie Mellon University formula for social media success

- You cannot control the conversation but you can participate in it.

- Enabling collaboration among your organization’s stakeholders can result in powerful outcomes. encourage communication and forwarding of content to extend the reach of your message.

A one-of-a-kind university

- Hope for the unexpected. If that does happen, take full advantage; for example, Carnegie Mellon sub- sequently adjusted its youTube channel homepage by placing the successful video front and center.

- Messaging needs to be Genuine and engaging; it cannot be ad- speak or otherwise be contrived.


TwitterCarnegie Mellon engages with students, answering questions, retweets.

YouTubeOver 12,948 people subscribe to Carnegie Mellon Youtube channel. They upload videos for the lectures as well as informational videos. They also upload videos showing their history and events.

flickr They share the best photos of Carnegie Mellon. They also encourage their students to share pictures says something about Carnegie Mellon, advising them to avoid personal photos.

iTunes UThey upload educational materials such as lectures, inspiring short movies and make them available for students. Professors also create customized podcasts of lectures. Materials can be downloaded for free to any iPod or iPhone, or listened to on a computer with iTunes.

LinkedIn They have Alumni group as which is an ideal place to manage their professional community based on common interest, experience, and goals.

FacebookUploads content to their Facebook page such as: Videos, Photos, Blog posts.They invite the students and alumni to events. Fans have a place to open a discussion and comment.


Do you still think that Social media is a fad?!!


E-Learning success

KHAN ACADEMY


With just a computer and a pen-tablet-mouse, one can educate the world! Even beer, the content never goes old. My (or your) great-great-great grandchildren could learn from the very same videos!

- The Khan Academy is a not-for-profit educational organization created and sustained by Salman Khan.

- Mission: "Providing a high quality education to anyone, anywhere".

- The Academy supplies a free online collection of more than 1,600 videos on mathematics, science, history, and economics.

“This guy is amazing”, "It is awesome how much he has done with very little in the way of resources." Gates said.

Bill Gates the newest fan of Sal Khan..

- Vision: He has a vision of turning the academy into a charter school:

This could be the DNA for a physical school where students spend 20 percent of their day watching videos and doing self-paced exercises and the rest of the day building robots or painting pictures or composing music or whatever.


This is not the end

It is just the Beginning!!

So .. Are you Ready??


Jasmine Elnadeem


Technology

Walking The Walk