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The use of IT for Promoting Volunteering in Brazil www.volunteerfestival.jp
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Volunteer Festival The use of IT in the Promotion of
Volunteering
Online VolunteeringFernanda Bornhausen Sá
http://www.synergos.org/bios/fbornhausensa.htm
Founder and president of
Voluntarios em Ação Institute
(IVA), a non-profit organization based
in Brazil.
Has had extensive experience on
multi-stakeholder partnerships,
having held key positions in the
private, public, and non-profit sectors.
Holds a Bachelor of Arts degree in
Psychology from the Federal
University of Santa Catarina, and an MBA in Global Administration from the State
University of Santa Catarina.
Fernanda Bornhausen Sá
Voluntarios em Ação Institute
The Volunteers in Action
Institute is a Volunteer
Centre which aims to
promote the meeting among
those willing to donate part
of their time and their skills
in working for a social cause,
and organizations that need
this kind of work.
IVA was created in 1998 by a steering committee of experienced local professionals, and its board is composed of leaders from the business, public, and social sectors in Brazil. The mission of IVA is to mobilize and engage volunteers and provide training to volunteers and NGOs, thus promoting the culture of volunteerism among Brazilian population.
Start of volunteers
and organizatio
ns registration
sCapacity Building -
Training for volunteers and NGOs
Consolidating IVA’s
work after 10 years of activities
Idea of establishin
g an organization to attract volunteers
Consultation with
NGOs to check the viability of the Project
March 1998
May 1998
July 2008June 1997
November 1997
The Path of IVA
STARTING A NEW STAGE AT IVA
Most part of those wanting to become a volunteer - 90% - searched us through the internet
The age group of volunteers
changed substantially and now we have 76% of
the volunteers registered in
the ages between 16 to 40 years old.
The level of instruction
found in most of today's
volunteers - 82% - is
enrolled in college degree or higher level.
Demystifies the previous idea that volunteering was
a practice used by retired or
unemployed to escape from
boredom. 44% are employed and 28% are
studying, total 72%.
No longer an exclusively
female activity. Male
engagement increase almost 10% compared to females in
the past years.
Findings from 2006 about the profile of volunteers registered
in IVA
Industrial Society Knowledge Society
• Excessive consumption • Appearance
• TV• Isolated Groups• Assistencialism
• Changes• Imposition
• Search for a conscious consumer
• Transparency• Internet
• Networks• Co-participation• Transformation• Construction
Period of transition
Years 00
XVIII to XX Century XXI Century
A new Context
Internet in Brazil78 million Brazilians have Internet access*
Access from:Lan House (31%),
Residência (27%)
Casa de parente e
amigos (25%)
45.4 million ofusers regularly access the Internet at work or at home, an increase of 10% in one year.
87% of Brazilian Internet users go online weekly.
Most accessed sites in Brazil1 - Google Brasil2 - Google3- Facebook4 - YouTube 5 - Universo Online6- Windows Live7- Globo.com8- Blogger.com9 - Orkut10 -Yahoo!
Average monthly
connection time
In Brazil: 69 hours
Fonte: IBOPE Set 2011
Since 1999Organizations: 28,154Opportunities: 26,434Volunteers: 207,399
Since 2000Last year, 14,313 online
volunteering assignments
Since 1998Organizations: 74,406Opportunities: 58,802
Referrals: 5,052,707
Since 2000Opportunities: 1367 Referrals: 1697975
http://www.1-800-volunteer.org/
http://www.hacesfalta.org/
http://www.volunteermatch.org/http://www.unvolunteers.org/
Benchmarking conducted in 2006 and 2007
Significant reduction of costs and thereby the increase of work
dimension.
Ability to offer opportunities for, capacity building,
training, activities and even referral of
volunteers 24 hours a day, 7 days a week
Volunteering Profile
Internet users Profile
Voluntarios
Online Portal
Voluntarios Online Portal - Integration for organizations and individuals involved in
volunteering
Introduce Online Volunteering in Brazil
Working towards digital inclusion for the Third Sector
Empower NGOs to use the Portal
Attract more qualified volunteers, professionals and young people
Attract first-time volunteers
Empower NGOs to harness the potential of more qualified volunteers, professionals and young people
Main challenges before the launch of Voluntarios Online Portal
“Voluntários Online Portal is a Brazilian Network that
fosters volunteerism as a force for positive social
change through the internet connecting Non-Profits with thousands of
volunteers, while improving their digital
culture skills and promoting their
participation in Campaigns”
Voluntarios Online Portal
Being present 24 / 7 on the computers of thousands of Internet users in SC, Brazil and worldwide
Website with effective visibility in Google search engines
To attract more and skilled volunteers;
Being able to use the tools of empowerment and online library offered by the Portal;
Benefits for registered Organizations on Voluntarios Online Portal
Opportunity to utilize the most modern tools of communication with other organizations and volunteers
Be eligible to receive collaborations of volunteers for specific actions and mobilize them through the Portal
To post online volunteering opportunities, attracting volunteers from anywhere in the world
Having access to a large database of volunteers and may invite them to collaborate with their organizations.
Benefits for registered Organizations on Voluntarios Online Portal
ARTICULATION WITH KEY PARTNERS FOR
INSTITUTIONAL SEAL AND TECHNICAL SUPPORT
The United Nations Volunteers (UNV) programme is the UN organization
that contributes to peace and
development through
volunteerism worldwide.
UNV contributes to peace and
development by advocating for recognition of
volunteers, working with partners to
integrate volunteerism into
development programming, and
mobilizing an increasing number
and diversity of volunteers, including
experienced UNV volunteers,
throughout the world.
UNVolunteers – First Portal Partner
Enabled detailed study on Online
Volunteering;
Added new expertise and
diverse professional experience;
Enabled significant
approximation with registered
NGOs;
Allowed a greater and better use of
the Portal by NGOs and volunteers.
Results of this partnership
Aiming to systematize the dissemination, implementation and consolidation of concepts, ideas and experiences related to
volunteerism in Brazil and worldwide CVs of Sao Paulo, Rio de Janeiro, Rio Grande do Sul, Parana and Santa Catarina,
operating since 1997 on the promotion, dissemination and recognition volunteering have joined forces and created the
RBV REDE BRASIL VOLUNTÁRIO(BRAZIL VOLUNTEER NETWORK).
Rede Brasil VoluntárioBrazil Volunteer Network
The RBV has a great partner to the UN Volunteer Program - UNVolunteers who supported its creation from the beginning and is a partner in their work and annual event – Semana Brasil Voluntário – SBV since 2008, helded the week of International Volunteer Day. In 2011 RBV is committed to celebrating the Decade of Volunteering, as established by the United Nations, through a schedule of events and actions, such as: Advertising campaign "The Planet is Volunteer", International Conference to be held in December/2011, a national surveying on volunteering, which will draw a volunteer profile in Brazil, as well as the number of people involved in this work and the type of activity developed.
Rede Brasil VoluntárioBrazil Volunteer Network
MAIN RESULTS FROM THE FIRST 3 YEARS OF THE
ONLINE VOLUNTEERING PORTAL
Main Numbers of the PortalVisits 732.647
Registered Volunteers 36.918
Registered Organizations 507
Volunteer Opportunities Chosen 16.937
Online Volunteer Opportunitie Chosen 12.315
Onsite Volunteer Opportunitie Chosen 4.623
Number of States w/ Registered Volunteers 26 States + DF
Number of States w/ Registered Organizations 18 States + DF
Number of Cities w/ Registered Volunteers 1.829
Number of Cities w/ Registered Organizations 193
Number of Campaigns to Mobilize Volunteers made by the Portal
37
Portal operates in 33% of the municipalities ofBrazil
Age Groups & Gender
Age Groups
16 to 19 years: 11%4.210
20 to 39 years: 71%26.281
40 to 59 years: 16%
4.210
60 to 79 years:2%554
Age Groups
Female: 68%
25.127
Male: 32% 11.685 Gender
Schooling Level & Professio
n
High School + Tech School:
24%8.780
University degree + Post Graduation:
76%28.138
Schooling Level
Student: 16%
5.879
Employee: 83%
30.529
Retire: 1%510
Profession
Performed volunteer
work beforeYes: 39%
14.420
No : 61%22.498
26.82%
2.92%
55.39%
1.46%
9.91%
3.50%
Assistência Social
Cultura
Educação
Preservação do Meio Ambiente
Saúde
Esporte
Acting Field of our Registered Organizations
23.19%
11.02%
2.89%
0.14%1.74%
8.47%
3.23%
17.00%
32.33%
Divulgador Tradutor Blogueiro Webdesigner Professor
Pesquisador Conteudista Voluntários p/ ajudar campanhas de doações Outros
Major Volunteer
Opportunities Chosen
Public Schools registered in the Portal and their numbers
6.25%
12.50%
56.25%
18.75%
6.25%
Hometowns Public Schools
Não Informado Biguaçu/SC
Florianópolis/SC Palhoça/SC
São José/SC
Public Schools registered in the Portal and their numbers
1.79%
15.18%
83.04%
Schooling level of volunteers in Public Schools
Ens. Fundamental
Ens. Médio + Curso Técnico
Ens. Superior + Pós Graduação
Public Schools registered in the Portal and their numbers
15 |-- 21 21 |-- 27 27 |-- 33 33 |-- 39 39 |-- 45 45 |-- 51 51 |-- 57 57 |-- 630
5
10
15
20
25
30
35
40
45
Age Groups of volunteers in Public Schools
Public Schools registered in the Portal and their numbers
26.15%
21.54%
7.69%
44.62%
States of origin of volunteers in Public Schools
SP
SC
RJ
Outros 19 Estados
Online Mix
Range & Presence
On July 15, 2009, the Online Volunteering Portal completed a year of existence and to commemorate this date, we were
presented with a story on National News:
Recognition
On October 21, 2009, the Online Volunteering Portal was featured in Veja magazine:
Recognition
Voluntarios Online Portalin Social Networks
Social Networks are increasingly important for Voluntários Online strategies of action, as instruments for organization and articulation of individuals towards our cause
They help us identify daily, new and better ways of activism, displaying ideas and innovations, together with a significant support to spread our cause of volunteerism for social change at a global scale.
The concept of plurality and networks popularization constantly guides us, fostering the building of broad coalitions and integration of new groups that identify with our cause.
Our main audience in social networks is a new generation of youngsters with ethics and commitment that help them as individual agents achieve changes by getting together in these networks.
Original features of civil society engagement are being completely remodeled by these new information systems.
Voluntarios Online Portalin Social Networks
Our Facebook, Twitter, Youtube channels, and Blog, have a crucial role in the
ways we mobilize our stakeholders’ chain.
Today, we increasingly recruit volunteers and integrate Non-
profits through these channels, disseminate our
campaigns and create connections between people
and causes, as visibility of volunteering opportunities
keeps growing.
Voluntarios Online Portalin Social Networks
ONLINE VOLUNTEERING PORTAL TRAINING
Apart from the intermediary between volunteers and organizations, IVA is concerned with the training work of
everyone involved, so that organizations can rely on skilled and motivated volunteers, ensuring the sustainability of our actions in the community.
Training & Capacity Building
One of IVA’s goal - working for digital inclusion of the Third Sector and train volunteers to conduct a
more qualified work.
Online Volunteering Training - a platform for distance education courses that enables NGOs and
volunteers from Brazil and worldwide to receive training on issues related to voluntary and
third sector.
Training & Capacity Building
Initial training for volunteer
Training for Managing
Online Volunteers
Training for Social Projetc Development
Training for Social Projects Management
Training for Força
VoluntáriaProject
Capacity Building
INVOLVEMENT OF ONLINE VOLUNTEERING PORTAL IN
NATURAL DISASTERS
Tragedy in the Itajai Valley with hundreds of people homeless and more than a hundred deaths;
Volunteers from all over Brazil and daily online updates of municipalities demands;
Over 1,800 volunteers were recruited ;
The mobilizing force of the internet made the difference.
November 2008
Learning:
The rain took a lot away, but also left many lessons
IVA realized it had a role to playPrior knowledge of other experiences: Help in
Disaster - www.1-800-volunteer.org
Força Voluntária - CampaignCampaign created with collaboration from teachers and students of
Advertising at the Estacio de Sa University, in Santa Catarina:
Scope and capillarity in social networks
Força Voluntária - Campaign
Força Voluntária - Guidebook
Creation and production of the Força Voluntária Manual:
FORÇA VOLUNTÁRIA Project
The Project main goal is to mobilize, organize, and train groups of volunteers to act in disasters situations in Santa
Catarina.
More than 900 registered volunteers
4 groups established
6 groups in formation
10 onsite trainings
3 online trainings
Statistics:
Conclusion
• Disasters are inevitable. We need to learn about them so we can give better answers to the affected populations. We must warn them to minimize its consequences.
• Volunteers can help make that come true. It was proved in 2008 that trained and prepared volunteers can make all the difference.
PORTAL’s SUCCESS CASES FROM ITS FIRST 3 YEARS OF ACTIVITY
ORGANIZATION OPPORTUNITY TYPE OF OPPORTUNITY
SUMMARY OF THE ACTIVITY
Arayara Education Institute
“NGO Trainers” Online and Onsite
A group of volunteers that, at long distance, are being trained to mobilize and register several organizations in
Brazil so they can use the Portal as a tool to recruit volunteer and promote their projects.
Victor Meirelles Museum
Translator Online Through the Portal the organization recruited two online translators to translate documents and chapters from a
book. The result was the publication of a book.
INAPE Institute Astronomy and Space Research
Graphic Designer and
Cartoonist
Online The Organization receives the help of volunteers to create the visual identity for their office supplies and a
mascot figure to be commercialized in order to ensure financial sustainability of the NGO.
Support Group for HIV / AIDS
Prevention from Criciúma – GAPAC
Online Promoter Online Through the Portal the organization works with online researchers. Their job consist in sending materials to the Organization so they can publish new information on a daily basis, collaborating with HIV / AIDS prevention.
ORGANIZAÇÃO OPPORTUNITY TYPE OF OPPORTUNITY
SUMMARY OF THE ACTIVITY
Irmão Joaquim Assossiation
Fund Raising Organiser
Online Through the Portal the organization recruited a volunteer to organize a raffle for a Brazilian soccer team jersey. The volunteer planed all the logistics and materials needed to the raffle come true. The money raised served to build a physiotherapy room that serves 40 seniors.
SIPEB – Association of
Popular Education and Charity
Press Officer and Translator
Online Develop materials and dissemination strategies for the Organization and translate all marketing materials (website, brochure, etc.) to Spanish.
Voluntarios em Ação Institute-
IVA
Researcher for Blogs
Online IVA has two blogs and a site that is updated daily thanks to materials researched and submitted by researchers volunteers.
FINDINGS AND CHALLENGES AFTER 3 YEARS OF PORTAL’s ACTIVIT
Brazil is increasingly voluntary
The more qualified volunteers, professionals and young people are fully open and available for
volunteering
The internet has a transformative potential for the Third Sector
Online Volunteering is a reality in Brazil
Findings after 3 years of Portal’s activity
Work intensively in the capacity building of NGOs to use the Portal and other tools available on the internet
Continuous training of NGOs to the use of online volunteering
Strengthen the strategies relationship with all audiences
Publicize the importance of this new volunteer for Brazil’s social development
Association with other Portals that are acting for social transformations
Working in the massive mobilization of citizens and volunteers to connect in our social networks and contribute to the use of technology for positive
social change.
Key Challenges
How tecnology can help Organizations to promote social change and sustentability
Technology and communication as a facilitator and agent of social change has already been a subject to non-profit organizations, technology companies, professionals and volunteers in the U.S. in the past 10 years.
TiB 2010
Information technology and internet can help nonprofit
organizations to explore and build communities to leverage
positive social change.
Through this technology we are able to connect,
share and act on behalf of a cause on global scale and speed never seen before.
Why TiB
Technology and communication as a facilitator and agent of social change has already been a subject to non-profit organizations, technology companies, professionals and volunteers in the U.S. in the past 10 years.
TiB 2010
International and National Speakers: Emmett Carson, Ph.D, President and CEO da Silicon Valley Community Foundation and Vyria Paselk, Senior Director, International Partnership for TechSoup Global; Lucia Delagnello – ICOM Coordinator
Presentation of successful experiences of social investment of companies in Silicon Valley and other U.S. companies and multinational companies operating in Brazil, such as Google and IBM
Formal presentation of the 3 Portals
Training workshops for NGOs
Summary Schedule
Media Coverage
There is an urgent need and an unique opportunity for initiatives that promote the
digital inclusion of NGOs
NGOs need tools and training to effectively use technology to gain support for their causes and organizational sustainability
TiB Results and Conclusions
Social Good• In addition to TiB 2010, IVA has led the spread of the use of
technology for positive social change in Santa Catarina and Brazil. In 2011, there were two more events:
April 26, 2011: Workshop held by Microsoft, showing the tools that the company provides, free of charge, for the Third Sector organizations, with the participation of more than 100 people representing 55 organizations.
6 September, 2011: Workshop given by IBM, showing the importance of project management in organizations of the Third Sector, attended by 22 people from 10 organizations.
The advance of information technology and the Internet is helping people and organizations to contribute to increase positive social change. Now everyone is able to connect, share and act on behalf of a cause on a global scale and at a speed never seen before.
Therefore, the Institute Volunteers in Action and the Online Volunteer Portal in Brazil are exponents of a movement that encourages the use of technology for positive social change.
Social Good Summit
We participate in the September 2011 Good Social Summit, an event that happened in New York and provided an exchange of experiences of people from various countries in order to demonstrate how technology can be used for social change.
According to Brian Gott, editor of Variety magazine, the event may be called the "Davos Digital." More than 1600 people attended the event in person, and online participation was also massive: more than 30,000 tweets using the hashtag #SocialGood and an estimated 100 thousand views of the event via livestream. In total, more than one million hours of footage were assisted.
Social Good Summit
Voluntários Onlinewww.voluntariosonline.org.br
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