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Voice EverywhereTeam:Jenny CraigMalcolm FordKervin PillayKhetan GajjarJustin Spratt
What if telephony was everywhere, just worked and was cheap
Bloated, Monopolistic, Circuit Switched, complex
PSTN / fixed environment is painful if you need another line, you need to apply for it, add pri, add indentities
-> what if you didnt need all that one subscription, one provider and medium is irrelevant PBX anecdote of waiting 5 weeks for person to come; expensive, sometimes they dont come
-> true plug and play is what voip offers - we need to hit both MNOs and fixed line- you need to change handsets to get new features
WHAT IF - as new features develop, they are instantaneously deployed
3
Voice EverywhereHEADINGText
The Current Landscape of Telecommunications
Bloated, Monopolistic, Circuit Switched, complex
PSTN / fixed environment is painful if you need another line, you need to apply for it, add pri, add indentities
-> what if you didnt need all that one subscription, one provider and medium is irrelevant PBX anecdote of waiting 5 weeks for person to come; expensive, sometimes they dont come
-> true plug and play is what voip offers - we need to hit both MNOs and fixed line- you need to change handsets to get new features
WHAT IF - as new features develop, they are instantaneously deployed
4
Voice EverywhereHEADINGText
Analogue is so last year!
Time Division MultiplexingTDM was developed in 1870 with the TelegraphPOTS = plain OLD telephone system5
Voice Everywhere
Total Global Telecommunications Revenues
We think this is a joke!6
Voice Everywhere
The Drag:Expensive ComplexLess Choice No Redundancy Old SchoolTDM Telephony
Total Global Telecommunications Revenues
we believe this is too much!7
Voice EverywhereHEADINGTextSometime it feels a bit like this
Bloated, Monopolistic, Circuit Switched, complex
PSTN / fixed environment is painful if you need another line, you need to apply for it, add pri, add indentities
-> what if you didnt need all that one subscription, one provider and medium is irrelevant PBX anecdote of waiting 5 weeks for person to come; expensive, sometimes they dont come
-> true plug and play is what voip offers - we need to hit both MNOs and fixed line- you need to change handsets to get new features
WHAT IF - as new features develop, they are instantaneously deployed
8
Sometime it feels a bit like this
And this
Bloated, Monopolistic, Circuit Switched, complex
PSTN / fixed environment is painful if you need another line, you need to apply for it, add pri, add indentities
-> what if you didnt need all that one subscription, one provider and medium is irrelevant PBX anecdote of waiting 5 weeks for person to come; expensive, sometimes they dont come
-> true plug and play is what voip offers - we need to hit both MNOs and fixed line- you need to change handsets to get new features
WHAT IF - as new features develop, they are instantaneously deployed
9
Voice Everywhere
TDM / PSTNVoIP / SIP
Total Global Telecommunications Revenues
we believe this is too much!10
Future of TelephonyHEADINGText
SIMPLICITY!
IP convergence, bringing circuit switched networks on IP networks talk about how innovation is causing a shift in the economics within the telecommunications industry. Talk about Skype terminating 8% of all call minutes globally.
Talk about irrelevance of where people reside and extensibility of this to everywhere
WHAT IF - as new features develop, they are instantaneously deployedcohesive telephony experience- example: have to plug in a device to get CLI for fixed line callswhat we have: built and architecture from the ground up for voice, extensible for myriad servicesemphasis on "SERVICE BASED" telephony - less focused on hardware and owning softwarereduced depenedency on costly telco skills- the phone is extensible everywhere - all you need is an internet connection - you dont need people to run it for you.... very easy - this is what people want - they must be able to turn in on and it must work
11
Voice Everywhere
VoIP: SimpleCheaperRedundantLongevityExtensible
IP convergence, bringing circuit switched networks on IP networks talk about how innovation is causing a shift in the economics within the telecommunications industry. Talk about Skype terminating 8% of all call minutes globally.
Talk about irrelevance of where people reside and extensibility of this to everywhere
WHAT IF - as new features develop, they are instantaneously deployedcohesive telephony experience- example: have to plug in a device to get CLI for fixed line callswhat we have: built and architecture from the ground up for voice, extensible for myriad servicesemphasis on "SERVICE BASED" telephony - less focused on hardware and owning softwarereduced depenedency on costly telco skills- the phone is extensible everywhere - all you need is an internet connection - you dont need people to run it for you.... very easy - this is what people want - they must be able to turn in on and it must work
12
Voice Everywhere
Discover. Decipher. Disrupt.VoIP Technologies
VoIP, SIP, SIMPLE, 13
Voice EverywhereHEADINGText
What if Conversations could think for themselves?
Tim Berners-Lee
Father of the World Wide Web
15
Vint Cerf
Father of the Internet
This should be the evolution of telephony from circuit switching to packet switching
Starting with inception of the internet and www DARPA, peering, open interconnections SIP evolution started with tone based signaling, then they designed SS7 and ISDN (first digital signaling methods), converted it into h323 (IP protocol) less than 10% of PABX vendors that conform SIP based on http uses http to do the signaling and everyone understood http it is the language of the web
then codec evolution maybe show the video
Image cold fusion type with all these technologies merging into convergence
IM which has brought presence this is the most useful innovation in the telephony world, text integrated with telephony in the latest revisions of sip you can IM using sip. And even video
Video codecs
- then quad play mobile phone element Wi-Fi talk about the evolution of wireless technologies compelling story
16
Voice Everywhere
This should be the evolution of telephony from circuit switching to packet switching
Starting with inception of the internet and www DARPA, peering, open interconnections SIP evolution started with tone based signaling, then they designed SS7 and ISDN (first digital signaling methods), converted it into h323 (IP protocol) less than 10% of PABX vendors that conform SIP based on http uses http to do the signaling and everyone understood http it is the language of the web
then codec evolution maybe show the video
Image cold fusion type with all these technologies merging into convergence
IM which has brought presence this is the most useful innovation in the telephony world, text integrated with telephony in the latest revisions of sip you can IM using sip. And even video
Video codecs
- then quad play mobile phone element Wi-Fi talk about the evolution of wireless technologies compelling story
17
Voice Everywhere
This should be the evolution of telephony from circuit switching to packet switching
Starting with inception of the internet and www DARPA, peering, open interconnections SIP evolution started with tone based signaling, then they designed SS7 and ISDN (first digital signaling methods), converted it into h323 (IP protocol) less than 10% of PABX vendors that conform SIP based on http uses http to do the signaling and everyone understood http it is the language of the web
then codec evolution maybe show the video
Image cold fusion type with all these technologies merging into convergence
IM which has brought presence this is the most useful innovation in the telephony world, text integrated with telephony in the latest revisions of sip you can IM using sip. And even video
Video codecs
- then quad play mobile phone element Wi-Fi talk about the evolution of wireless technologies compelling story
18
Disruptors
19
Voice Everywhere
Old School: Incumbents, changing tack
20
Incumbents changing tack
Collage of the dsiruptors - JaJah, Skype, Acme, Broadsoft whoelse? GrandCentral (Google Voice); Nimbuz. Emphasise google getting into this game!!
Redback (ericcsson) moving into IP specifically voip
Abandoned their TDM development as they know the future revenue is in voip
Revenue stats for TDM flattening / declining
Need to look at what cable operators have done to get into voip
Verizon deploying 3.5mn fmc clients in the next few years
Defi, vahraha, mobile max, agito, etc.
21
Voice Everywhere
By an overwhelming majority, VoIP is becoming the preferred solution for the majority of businesses, displacing traditional circuit-switched PBXs.
Alcatel Lucent, Strategic White Paper
Smart folks realized that most of the PBX's value add was increasingly in its software. It was also noted that PBX vendors were slow to respond with new applications or software modifications. Finally, it was recognized by everybody that PBX systems were terribly 'closed,' and they locked users into a single (expensive) vendor.22
Voice Everywhere: Demo
4 People3 Geographies3 Mediums1 Call
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Savings not just in telephony, but in facilities, cabling, people, office space, power
Building a business that doesnt depend on where a person sits
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Savings not just in telephony, but in facilities, cabling, people, office space, power
Building a business that doesnt depend on where a person sits
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Savings not just in telephony, but in facilities, cabling, people, office space, power
Building a business that doesnt depend on where a person sits
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DEMO and VIDEO
Savings not just in telephony, but in facilities, cabling, people, office space, power
Building a business that doesnt depend on where a person sits
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Savings not just in telephony, but in facilities, cabling, people, office space, power
Building a business that doesnt depend on where a person sits
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Ticket to the GameGetting VoIP right
World Class Network Service Provider very important to choose the right voip provider focus on the realtime aspect of this, redundancy, service levels need to put the doubt in their mind SIM jockeys and long term track record because it so easy, anybody can get into this businessNGN, convergence-ready LAN (for some of you, this could be a forklift upgrade) needs to be a QoS enabled LAN all the way to the end pointIdeally IP Telephony less complexity but depends on the stage in the lifecycle important to get good advice on thisUnderstand your requirements do you need full presence and video enabled calls or do you just want cheap telephony
29
Ticket to Game
SimplerExtensibilityLongevity
Savings not just in telephony, but in facilities, cabling, people, office space, power
Building a business that doesnt depend on where a person sits
30
Hitting the Home RunCritical Success Factors for VoIP
Savings not just in telephony, but in facilities, cabling, people, office space, power
Building a business that doesnt depend on where a person sits
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The Home Run
Savings not just in telephony, but in facilities, cabling, people, office space, power
Building a business that doesnt depend on where a person sits
32
The Home Run
Customer is The King!Shift in power
Savings not just in telephony, but in facilities, cabling, people, office space, power
Building a business that doesnt depend on where a person sits
33
The Future?Communications tools don't get socially interesting until they get technologically boring
Clay Shirky, Here Comes Everybody
The Future?
MobileServicesThe CloudIP / SIP
What if Voice was Everywhere?
[email protected]/justinsprattwww.twitter.com/islabs