Virtual Reality - The Next Frontier of Creative Innovation

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  • Virtual Reality: The Next Frontier of Creative Innovation

    Dr. Kimo Quaintance Munich Marketing Club 04 February 2016 @kimoq

  • Sources: NASA Jet Propulsion Laboratory, Nintendo

  • Source: Oculus

  • WHAT MAKES VIRTUAL REALITY UNIQUELY POWERFUL?

    The first media to drive our senses in the way we are designed to perceive the world

    Can create the experience of presence

    Can create a strong sense of empathy

    Can have powerful psychological impacts on users

  • An incredibly exciting innovation in marketing is coming, and most

    companies are going to miss it

    because they wont understand it.

  • 360 VIDEO VR EXPERIENCES

  • 360 CAPTURE

    Source: Fraunhofer HHI

  • VR IS NOT THE NEXT TELEVISION

  • In VR, you are there

  • In VR, YOU are there

  • You need storytelling to get me to care about other people.

    You dont need to convince me to care about myself.

  • VR is not new

  • Embodiment

    Source: Nautilus / Holojam

  • You will be able to directly, and specifically target emotional change in

    your target audience.

    This is a superpower.

  • Source: Stanford VHIL

  • Source: Stanford VHIL

  • Do you want your audience to experience being: More confident? More risk averse? More sociable? More active?

    More environmentally friendly?

  • Aligning your audiences emotional experiences with your brands

    core values = winning.

  • Case Study:

    The Royal Opera House, London

  • Vision is essential

    Do the research

    Collaborate to learn

  • QUESTIONS?

    Dr. Kimo Quaintance Munich Marketing Club 04 February 2016 @kimoq kquaintance@gmail.com

    mailto:kquaintance@gmail.com

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