YouTube vs. Vimeo Which one is right for your strategy? 12/18/2012 Astek Consulting LLC 3580 West Belden Avenue Suite 3 Chicago, IL 60647 Phone: 773.486.6666 Fax: 773.304.3822 Email: [email protected] Web: www.astekweb.com Now that most marketers have latched onto video as one of the most effective mediums for brand awareness and engagement, there are many options for hosting them online. To help with choosing the best for your business, Astek is highlighting the most popular, YouTube and Vimeo, due their high number of users, definitive pros and cons for differing strategy, and overall quality of the user-experience. YouTube Pros: YouTube Cons: Free Some Analytics (not considered robust) Huge market of users (400 million +) Familiarity Good opportunities for search traffic Ad opportunities Opportunity for paid promotion of videos Owned by Google and could impact future search Relatively unprofessional Uncontrollable adjacent content Lack of brand control 15 minute video limit Vimeo (Pro version) Pros: Vimeo (Pro version) Cons: Organized and attractive profile (a portfolio) Can choose thumbnails High quality user-interface/experience Branding within the player Possible engagement through Vimeo communities Google Analytics Can host on your own domain Fewer users mean much less search traffic Search algorithm favors high view counts $199/year Video views capped at 250,000 w/o upgrade 5 GB upload per video 50 GB/year No video sitemap included – (if self hosting) Regarding SEO: These considerations are often not as important as you might think for YouTube or Vimeo 3 rd party hosting, as most traffic is directed to those sites instead of your own domain. For this reason, some companies choose to self-host. Vimeo Pro offers this as well. For companies that have less frequent, high quality, portfolio-type video content where the user- experience, branding and control are paramount, Vimeo is a good choice. It also helps to have an large, existing audience pipe, like in enterprises or organizations with big mailing-lists. Marketers whose priorities are brand impressions and search results should strongly consider YouTube with its 400+ million users. While some companies post on both platforms to reach different audiences, dividing traffic is sometimes troublesome for focused marketing strategy. In this case, make sure that you are not targeting similar keywords on each platform.

Vimeo v. YouTube: A Quick Look

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Astek takes a quick look at two popular video hosting platforms and offers some insight into how they might affect your marketing strategy.

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YouTube vs. Vimeo

Which one is right for your strategy? 12/18/2012

Astek Consulting LLC

3580 West Belden Avenue Suite 3

Chicago, IL 60647

Phone: 773.486.6666 Fax: 773.304.3822 Email: [email protected] Web: www.astekweb.com

Now that most marketers have latched onto video as one of the most effective mediums for brand awareness and engagement, there are many options for hosting them online. To help with choosing the best for your business, Astek is highlighting the most popular, YouTube and Vimeo, due their high number of users, definitive pros and cons for differing strategy, and overall quality of the user-experience. YouTube Pros: YouTube Cons: Free Some Analytics (not considered robust) Huge market of users (400 million +) Familiarity Good opportunities for search traffic Ad opportunities Opportunity for paid promotion of videos Owned by Google and could impact future search

Relatively unprofessional Uncontrollable adjacent content Lack of brand control 15 minute video limit

Vimeo (Pro version) Pros: Vimeo (Pro version) Cons: Organized and attractive profile (a portfolio) Can choose thumbnails High quality user-interface/experience Branding within the player Possible engagement through Vimeo communities Google Analytics Can host on your own domain

Fewer users mean much less search traffic Search algorithm favors high view counts $199/year Video views capped at 250,000 w/o upgrade 5 GB upload per video 50 GB/year No video sitemap included – (if self hosting)

Regarding SEO: These considerations are often not as important as you might think for YouTube or Vimeo 3rd party hosting, as most traffic is directed to those sites instead of your own domain. For this reason, some companies choose to self-host. Vimeo Pro offers this as well. For companies that have less frequent, high quality, portfolio-type video content where the user-experience, branding and control are paramount, Vimeo is a good choice. It also helps to have an large, existing audience pipe, like in enterprises or organizations with big mailing-lists. Marketers whose priorities are brand impressions and search results should strongly consider YouTube with its 400+ million users. While some companies post on both platforms to reach different audiences, dividing traffic is sometimes troublesome for focused marketing strategy. In this case, make sure that you are not targeting similar keywords on each platform.