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Survey: Young Execs and Video Use

1,315 Young Execs(<34, management track)

Globally* Scandinavia includes responses from Finland, Norway, Sweden, and Denmark

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Org Impact- overall- smaller companies

Career Impact- current & future

Video Survey: Core Focus Areas

All findings fall into one of three categories:

Future Needs- ease of use- availability

- quality - education

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KEY FINDING

Video = effective leaders…better than “being there”

BOTTOM LINE

Career ImpactWHY

VAST MAJORITY say they will rely upon video MORE HEAVILY over next 5-10 years…

…and the larger the team they aspire to manage, the more they report they’ll rely upon video

61%

U.S.

TODAY…• Visual cues• “Be there”• Share content

TOMORROW…• Customize (54%)searchable/shareable/

tweetable

• Enhance (21%)Pop up bubbles, language translations64%

GLOBAL

TEAMS 51+ 70

%

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KEY FINDING

SUPPORTINGFINDINGS

Video-enabled enterprises will thrive

Organizational Impact

VAST MAJORITY say video has significant positive impact to the organization

GLOBAL:

87%

BUSINESS PROCESSES• Externally facing: sales

and/or customer service

• Conferences/speeches

• Training

ATTRACTING TALENT• 87% globally (90% in

US) said a company’s video investment would significantly impact their decision when considering job offers

(“Company cares about using tech to fuel business growth”)

Why Positive Impact?• Save on travel• Build rapport• Improve telecommuting

experience

SIGNIFICANT POSITIVE IMPACT

BOTTOM LINE

U.S.

88%

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KEY FINDINGTOP REASONS

Smaller businesses will use video to break down language barriers

Language: Big Challenge for Small Companies

VIDEO HELPS OVERCOME LANGUAGE BARRIERS

3 out of 5 young execs at small to mid-sized businesses say global business brings increased communications challenges due to languageGLOBAL:

94%say video can help

• “Better feel for how the conversation is going”

• “Visually pick up on when the person doesn’t get my point”

• “Build good will”

BOTTOM LINE

U.S.

88%

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KEY FINDING

BOTTOM LINE

IS LOW QUALITY ACCEPTABLE FOR…

As the criticality of the conversation increases, tolerance for unreliability declines precipitously.

Future Needs

If video was as SIMPLE TO USE and as PERVASIVE as other communications tools….

U.S.

87%

84% would use it for a SUBSTANTIAL AMOUNT of their NON PHYSICAL INTERACTIONS

TREND

“POWER USERS”

25%Internal meetings

22%Ad hoc/from the road

Suppliers 17%Customers/prospects

12%10

%

CriticalComms

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RESULTS

Why Camera Shy?

MUST EAT

#4

MULTI-TASKING

#3

MESSY OFFICE

#1APPEARANCE

#2

GENERALDISCOMFORTON CAMERA

#5

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Summary• video = effective leaders…better than “being there”

• video-enabled organizations will thrive

• Technology providers must deliver ease of use and high quality/reliability; companies must educate

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