Camerjam mobile public masterclass openmarket

Mobile Masterclass for the Public Sector - 18th January 2012

Oisin Lunny, Senior Market Development Manager, OpenMarket

“Using mobile for cost savings and process efficiency”

Proprietary & Confidential to OpenMarket

OpenMarket


OpenMarket approach

• We supply mobile building blocks:

- messaging, payment, VAS

• For brands and agency partners

• Bring agencies creativity to life on mobile

• Reliable, scalable, remove the complexity

• Great account management

• Direct connections

• $3bn revenues

Using mobile for cost savings and process efficiency


The £700m problem with DNA



• Affecting the most deprived

• 20-24 year old males

• Overbooking and fines do not work

• “Choose and book” mixed results



• "The number of appointments available for

patients is reduced by each DNA that occurs,

increasing waiting times for patients and

costs to the overall health economy.

• “It is in everyone's interest to reduce DNAs;

the service provider, the Primary Care Trust,

the patient, and the tax paying public."

• Sue Wilson, Associate Director, Commissioning


SMS cuts DNA by a third

• Patients receive two SMS reminders: a fortnight beforethree days beforeInteractive - can cancel or rescheduleDrop in DNAs of up to 35%

• “There is no doubt that this new system is saving us thousands of pounds a day.”*

• Greg Bird, Deputy GM Outpatient Services

*583k / month, 19k / day


Medicapp “Line Of Sight”

• SaaS mirrors PbR (Payment By Result)

• Zero financial risk, no cost for trust:

- sending SMS messages

- running dedicated 5 digit short codes

- ‘gateway’ routes patient’s reply to a booking screen

- no charge for reminding a patient who subsequently attends


Medicapp “Line Of Sight”

Chargeable only when it delivers a cancellation


Copyright MX Telecom Inc 2008

NHS Choices

• Free service SMS to 64746

• Doctor (for GPs)

• Walk (for walk-in centres)

• Dentist (for dentists)

• Accident (for A&E)

• LBS locates user and responds with the nearest

• BMI index / drink quiz



NHS Choices

13 Proprietary & Confidential to OpenMarket

£0

£50,000

£100,000

£150,000

£200,000

£250,000

£300,000

£350,000 TV

August 2011

TV

TV events / newspaper ads drove peak donations,

in particular TV support from ITV

Peaking at £298k on 08/07/11

Effect of TV promotion on DEC campaign

Promote, promote, promote


Direct Gov Video



Some other possibilities

• Parking PCN / FPC payment

• Pay court fines by mobile e.g.

• £100 fine @ £10/m

• could save millions

• Distributing information

• recycling

• national holidays

• local government



Some other possibilities

• Reporting fly-tipping

• send MMS

• geo-tagged

• Municipal contacts

• eg faulty street lights

• one number IVR

• SMS shortcode / chat console

• much cheaper than call centres



Chat platform



Video calling SDK

- World first

- Mac

- PC

- iPhone

- iPad

- Facebook

- Wifi

- 3G



Cashless parking

[email protected]

twitter @openmarket

facebook @openmarket

www.openmarket.com

Text “adrian” to 88600 / text “sales” to 88600

Contact OpenMarket

http://www.openmarket.com

Technology

Camerjam mobile public masterclass openmarket