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At Veronica Holding's V-Day we were invited to spend 60 minutes on innovation in the music industry. We highlighted our view on how things should work, and presented the audience with a real formula that solves all.
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60 minutes of musicV-Day, april 21st, 2009
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Lykle de Vries, Ard Boer
foto: @gnispen
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Rekenen voor muzikanten
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4C x (CwF+RtB)=
Business
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customers
channels
context
content
4C
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Content
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maak het beste wat je kunt maken
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en nog beter
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wees nooit tevreden
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Context
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realiseer je wat je context is
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pas je aan aan je context
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Channels
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http://www.flickr.com/photos/scott_rtw/1350993666/
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SMS Bluetooth
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demo
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optimaliseer jouw gebruik van elk
kanaal
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Customers
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http://www.flickr.com/photos/11247946@N03/1405353818/
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kén je klant/fan
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CwF+RtB=Business
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customers
channels
context
content
Connect with Fans
Reasons to Buy
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die tools = onze business
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case
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Krause
@thisiskrause
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vraag maar raak!
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verzin een plan!
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deel je plan!
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