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Recent presentation I did for a product team, Commerce, at EPiServer in Stockholm. Team consisted of developers and product management.
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UX at EPiServerChristopher McCann, UX Team lead
Wednesday 16 July 14
What is UX ?What is your definition ?
Wednesday 16 July 14
Wednesday 16 July 14
“User experience”encompasses all aspects of the end user's interaction with the company, its services, and its products.
Jakob Nielsen and Don Norman
Wednesday 16 July 14
Good Usability
User Needs Business Needs
Technology
Useful Valuable
FeasibleWednesday 16 July 14
UX Process ... sort of START HERE Hypothesis Develop
Concepts
Refine Designs
Bring to Life Validate
Understand Users
Wednesday 16 July 14
Research
Wednesday 16 July 14
You are not the UserOnly through research can we uncover people’s pain, needs, and
goals, in context.
Wednesday 16 July 14
Why Customer Research ?
“Insights about your customers or users were never discovered sitting at your f?*king couch”.
- Will Evans Wednesday 16 July 14
Insight Graph
Source: Norman, Landauer 2000 Will Evans
Insights
People
0
12$
Lots$
People&
Insights&
zero&users&give&zero&insights&
Wednesday 16 July 14
Types of Customer ResearchStrategic Product Direction
'Validate your convictions'
Product Development'Expose user to hypothesis designs'
Optimization'Refine the design'
• In-person interviews• Observational Walkthroughs• Diary Studies
• Storyboard Feedback• Prototype Validation• Scenario Testing
• Usability testing - pre release• Live testing - post release• A/B Testing
Qualitative
Quantiative
Refinement
Wednesday 16 July 14
Commerce User Research
Parm
Rebecca Emily
Therese
Wednesday 16 July 14
Ideation - Develop Concepts
Wednesday 16 July 14
Ideation - Design Studio
Design Studio provides a structure for pairing the iterative design process with generation of numerous ideas and solutions for a given problem.
Wednesday 16 July 14
DIVERGE CONVERGE
Create Choices
Make Choices
Wednesday 16 July 14
Sketch. Pitch. Critique.
Wednesday 16 July 14
Everything will be timed
Wednesday 16 July 14
5:3:2
Wednesday 16 July 14
Sketching
Square, triangle, circle, line
Just enough to communicate idea
Does this solve the problem outlined ?
More from presentation / critique then sketches themselves.
Wednesday 16 July 14
5 minutes to sketch
6-8 concepts
Wednesday 16 July 14
Critique3 minutes to Pitch
How you addressed the goals
Wednesday 16 July 14
2
minutes to critique
2-3 ways design solves problems 1-2 ways of improving design
Wednesday 16 July 14
Warning Design Studio will NOT
generate the final solution
!
Wednesday 16 July 14
Commerce Design
15Wednesday 16 July 14
Refine the Design
Wednesday 16 July 14
The Real Design Process
Magic
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Sketch → Low Fi → Hi Fi
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Refine and add detailsInterface pattern library
Synchronize products unify solutions between product
Industry best practices / trends
Magic Powers
Wednesday 16 July 14
Validate
Wednesday 16 July 14
• DS
Gopher, Everett ?
‘The only way to know if you like something is to try it’
Validate what we have built
Wednesday 16 July 14
Is all this making a difference ?
MEASURE SOMETHING
Wednesday 16 July 14
SUS - Standard Usability Scale
Wednesday 16 July 14
EPiServer UX PrinciplesCollaborative Design over designing on an island.
Design + Product Management + Development = 1 team
Generate many options over quickly coming to a solution
Repeatable & Routine over consistently new processes and methods
Focus on solving the right problem over designing the next “cool” feature.
Early customer validation over releasing products with unknown end-user value.
Quick design over heavy wireframes, or specs
Measuring KPIs over undefined success metrics
Wednesday 16 July 14
UX isn’t a skill set
UX is a mindset
Wednesday 16 July 14
