Utrecht Innovation Netherware

DinDinConsider it done Goals Intro Exact Innovation Next?

Think! Innovate! Act!TOOB!

Entrepreneurship in product software development

University of Utrecht, Innovate! 2 of 22


Goals

Think out of the box More bang for the buck No guts No glory Children are smarter Leverage your Knowledge Make the difference Be remembered Be great Have fun Inspire



Think! Innovate! Act!

Introduction– How good are you? You can make the difference!– SEK, NAM, VIPADEC and TOOB– The 3 disciplines of market leaders

Exact Innovative?– Key figures and history– Secrets behind business plan– Exact vs Google

Innovation– Product software– Case at Exact: e-Synergy– Innovation review and Trends



The discipline of marketleaders

The Three Discipline (1995)

– Companies should seek to excel in one and to becompetent or better in the others

Operational Excellence: the best price with the most convenience;

Customer Intimacy: the best service for a particular market sector;

Product Leadership: the best product through innovation.

Be better! As new standards are set high. (i.e. apple & google)



Exact Innovative?

Key figures Secrets behind Exact business plan? Entrepreneurial evolution Exact vs Google



Key Figures

Founded 1984, IPO 1999 Background in ERP- and accounting software Over 100,000 loyal customers in 100 countries Stable and predicable – consistent growth and profitability Global precense with 2700 employees in 50 countries

180

190

200

210

220

230

240

250

2001 2002 2003 2004 2005 2006

0

5

10

15

20

25

30

35

40

45

Revenue

Net profit



Secrets Exact Business Plan?

Business plan in 1984? Starting points

– 2 bottles of whiskey• keen purchasing• customer satisfaction

– no salary and cash-flow oriented– ‘Dream’ and drive

Attention for all company aspects



Entrepreneurial evolution

Close to product and operations Managing people Dealing with strategy Steering on vision and industrial powers

Running a public company



Exact vs Google

Market already Devided (Altavista Yahoo/ Unit4 GrBeer)) Venture Capital Network (Sequoia – GAP) Strong Culture (Kitchen / Party – bar) Young people Training (Noogles/ eTrain) Games (20%/ development Games) Revenue model Strong focus Cocksure/stubborn/hard headed



Product software innovation

Product Software– Democratic or Dictatorial?– Administrative automation is from ‘Middle ages’

Innovation case at Exact: e-Synergy – Why e-Synergy and what is it?– How was is developed?– Lessons of innovation e-Synergy

Review Innovation– Why– What, Examples– When, Trends



Product software innovation Democratic or Dictatorial?

Standardisation issues and tcc are biggest limitations Linux, Microsoft and UNIX To listen or Not to listen to customers Ford :

– 'if I would have listened to my customers I would have delivered faster horses

Take your responsibilty and customer chooses product– No Consensus so Dictatorial

Wikipedia– Or democratic?



Product software innovation

We fly to the moon but .. Product software is ancient Invoice is delivered through

mailman, despite years of EDI No productivity increase Cost per unit productivity

have increased



Product software innovation Software Development Solar System

Daily,Weekly,Monthly routines Seasons Cycles with different length Change of temperature

Acquisitions



Innovation case Exact e-Synergy

Why e-Synergy and what is it? How was it developed? Lessons of innovation e-Synergy

– The Paradigm shift

– Price models– Distribution– Training and documentation– Competition and peergroups– Gartners– Conversion and cost of change



Innovation review

Why?– Increase quality of life– Achieve economic growth– Manage economic growth

What is innovation?– Innovation is improving existing things or develop new

ways of doing thingswhere things are products, services of processes



Innovation review

Paperclip patented 1867 Staple patented 1877 Post-It 3M 1980 Barcode 1948, 1952, 1973

UPC BASIC 1963 (standing for Beginner's All

Purpose Symbolic Instruction Code) at Dartmouth College, by mathematicians John George Kemeny and Tom Kurtzas as a teaching tool for undergraduates.

Battery 1748 - ..

Digital Camera Kodak 1970, 1991 first professional, 1994 consumers (apple)

Email: 1971



Innovation review

Ray Tomlinson is quoted as saying he invented email,"Mostly because it seemed like a neat idea." No one was asking for email.

Engelbart received a patent for the wooden shell with two metal wheels (computer mouse U.S. Patent # 3,541,541) in 1970, describing it in the patent application as an "X-Y position indicator for a display system." "It was nicknamed the mouse because the tail came out the end,"



Mouse



Innovation review

QWERTY keyboard 1868, to solve jamming

The First Spreadsheet – VisiCalc 1979 – Students Dan Bricklin and Bob Frankston sold to Lotus in 1983



Some Trends

From Nation to Tribe– Communities, travelling, entertainment, housing– 2020 1/3 is 55+

Environment– Water, energy and food– New car developed in Silicon valley iso Detroit

From Laissez faire to obsessed by security From government responsibility to citizens resp.

– Healthcare, daycare, insurance, education– Authenticity

HOW: Extrapolate and Correlate. http://trends.startpagina.nl/


What have we learned?

Just Do IT!



[email protected]

http://Arvanie.blogspot.com

Einstein:

“Logic can take you from A to B

Imagination can take you anywhere”

Technology

Utrecht Innovation Netherware