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1. Webinar (including Q&A) will last no longer than 30 minutes.

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Customer Webinar Series

● New Netpulse initiative to better serve you

● One webinar a month

● Key themes:

○ Education about the app

○ Best practices for managing the app

○ Increasing downloads and overall engagement

○ Create Revenue opportunities

● Feedback for future topics is always welcome!

Today’s Presenter

Neil Tejwani

Account Manager

Boston, MA

Fun Fact!

Wearables Overview

By the Numbers

● Market exceeded $2 billion in 2015, over $3 billion in 2016,

and projecting to be $12 billion in the next few years

● Over 50 billion internet-connected devices will exist

worldwide by 2020

● Millennials: 48% of wearable users are between 18 - 34 yrs

● 69% of Men, 56% Women either have or want a wearable

● The Wearables Revolution is here! Take notice.

* Source: Forbes

Wearables w/ Mobile App: Key Objectives

● Enhance member engagement through workout tracking & challenges

● Increase brand recognition

● Increase the Lifetime Value (LTV) of your members

Enhancing Member Engagement

Workout Tracking

● Members can set goals, track workouts,

and measure their progress

● Workouts are tracked manually or

through a connected app / device

● Provides more accountability and

tracking away from your facility

● Seamless way to introduce and engage

members to new club services

Connected Apps

● myfitnesspal, RunKeeper, Moves as examples

● Many apps now replace devices (ex. Fitbit)

● More affordable, everyone can participate

● Keep it all in one place

● Technology will continue to play a role

● Continuous integrations

Connected Devices

● Fitbit is most popular

● Like connected apps, workout data is

pulled directly into your app

● Associate ALL workout tracking with your

brand (in/out club)

● No limit on connecting devices

● Great opportunity for prize giveaways and

holiday promotions

Times They are a Changin’

● Don’t ignore the trends - Adapt!

● Definition of “health conscious consumers” is being redefined

● Wearables / Apps are an integral part of the fitness industry

● Need to find new and creative ways to engage & monetize

Challenges

● Key is increasing member engagement!

● We need more than just clean equipment and nice facilities

● Wearables make challenges and engagement easier

● Friendly competition amongst members

● Builds community & purpose

● Introduce new programs / services to reach challenge goals

● Prize Incentives / Rewards

Challenges

Challenges

● Stay Connected!

Prizes / Promotions / Gifts

● Member Rewards Program● Holiday Gift ideas● Challenge Prizes ● Holiday Promotions

● Fitbit Blaze● Jawbone UP4● Moov Now● Xmetrics Fit (swimming)● HexoSkin (clothing wearable) ● Bragi Dash (headphone)

POPULAR WEARABLES:

Increase Brand Recognition

Connect to Outdoor Activities

Personal Training

● Goal setting

● Accountability

● Workout plans / Travel

● Allows for more touch points

and engagement opportunities

● Wider reach outside of your club

walls

Make Your Mobile App the “Hub”

● Associate your Mobile app as the hub of your member’s fitness world

● Technology provides the tools to stay connected 24/7

● The more workouts tracked + the more devices connected =

Better Member Engagement + Increased brand recognition

= Rev. Opportunities & Increased Retention

Increase Lifetime Value (LTV)

What is LTV?

LTV (f) Engagement

Engagement: ● Increases AVG monthly $ / member (dues, training, classes, ancillary

services)● Increases AVG life of member: (retain members for longer, reduce

“non -use” cancels)

RECAP: Key Takeaways

● Increase member engagement using wearables - workout tracking, challenges

● Increase brand recognition - goal setting, personal training, connecting ALL workouts to your brand

● Increase LTV - increased engagement = increased retention

Upcoming Webinars:

● Thursday, Jan. 12 @ 10 AM PST/1 PM EST → Challenges

Q&A

Neil Tejwani

ntejwani@netpulse.com

Thank you!