Shelli Gutholm (Recruitment Manager, Aquent) presents on how to best use social networks such as Facebook, Twitter, and LinkedIn. Presented July 28, 2009 at "How to Conduct a Highly Effective Job Search: Strategies for Managing Your Next Career Move in Sales and Marketing" at Hotel Baronette, Novi, Michigan
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2. 3. Discuss Social Media Share SocialNetwork Micro Blog
Publish 4.
Headline:Your headline will automatically be displayed as the
last job youve had, unless you change it manually.
Summary:Your summary should include a brief paragraph
summarizing your work experience
Experience: Dont just list the past few jobs youve had
Keywords: You should flood your entire LinkedIn profile with
keywords because recruiters and other individuals will be using
LinkedIn as a talent search engine
Recommendations:The truth is they are very significant because
when a recruiter searches for talent, they will view and identify
profiles that have the thumbs up graphic next to them.
5.
Develop your Network
Import your contacts:LinkedIn allows you to important contacts
from email
Be open and available:Be available and open to accepting
contact requests and continuing conversations,.
Leave your email address :People cannot add you to their
network without your email address,
Promote your URL:Take your distinct URL public
Update your status:Make sure that your LinkedIn status message
is extremely professional
6.
Position yourself as a Leader
Start a Group
Start an Event
Ask and answer questions
Leverage LinkedIn as part of your Unified Brand Strategy
Link up:post urls to your other networks
7.
Five Steps for New User
1. Find People You Already Know
Find Friends on Other Networks tool: allows Twitter to scan
their AOL, Yahoo!, or Gmail (Gmail) address books (When you follow
those friends, theyll get an alert message saying that youve
followed them.)
Third party Twitter people search engines like Tweepz,
Twitter Facebook app and see if any of your friends on Facebook
(Facebook) are also on Twitter.
2. Find Like-minded Users
Twitters own built-in search engine (search is real-time, youll
only ever find the users who were most recently talking about a
specific subject, not necessarily those who talk about it
regularly)
Saved keyword searches
Twitter directories Twellow (Twellow) and WeFollow (WeFollow)
organize Twitter users based on topic,
Third Party:lTwubble and Twitterel
8.
3. Find People in the Area
Twitter search. By using the advanced search options, you can
limit results to only those tweets originating from nearby to a
specific location.
Third party apps, such as TwellowHood and Localtweep
Get a Desktop (or Mobile) Client
Upgrade from the Twitter.com web interface.
Desktop clients are software built specifically to utilize
Twitter.
Tweetdeck (TweetDeck)
Tweetie, Twitter for iphone
Twitterberry
Seesmic (Seesmic)
5. Learn the Ropes
Know the jargon: (#hashtags, @replies, retweets, direct
messages, etc) and use them
9.
Tips For Using Facebook for Professional Networking
Make a decision whether to keep Facebook social or expand your
use.
Take a close look at your Profile and decide what you want
business contacts or prospective employers to see - and what you
don't.
Create a simple profile (or clean up with your existing one)
with minimal graphics and widgets.
Limit the photos you post.
Post content relevant to your job search or career.
Use Facebook email to build relationships with your
Friends.
Choose your Friends wisely. Remember your Friends can see
information about your other Friends in your Profile.
