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Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.
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Using Social Analytics For Testing By Jennifer Sable Lopez
Director of Community at SEOmoz @jennita
You’ve gathered all the data.
You’ve convinced your boss.
Happy Dance
But, how can you actually use the data?
Hmmm…??
Use it to test, of course!
Answer these questions…
What’s the best time of day to _______?
Tweet
@jennita #ID2013
Post on Facebook
@jennita #ID2013
Notice a trend?
Post on Facebook
@jennita #ID2013
Publish a Blog Post
@jennita #ID2013
Publish a Blog Post
@jennita #ID2013
Same 24 hour time period
Publish a Blog Post
@jennita #ID2013
What content gets shared most?
@jennita #ID2013
@jennita #ID2013
We post more links…
But Photos have better engagement!
@jennita #ID2013
@jennita #ID2013
Content w/ the most reach
@jennita #ID2013
Content w/ the most reach
Google+
Who are *my* influencers?
Google+ Ripples
@jennita #ID2013
TrueSocialMetrics
@jennita #ID2013
SocialEngage
@jennita #ID2013
How about those negatives?
Followerwonk
@jennita #ID2013
Followerwonk
@jennita #ID2013
@jennita #ID2013
What happened there?
Don’t stop here.
Don’t stop here.
Don’t stop here.
Use your own data.
Test.
Make Social work for you.
