USER, HUMAN, CONSUMER

CANCEL CONFIRM

WHAT’S WRONG WITH THESE 2 BUTTONS?

CANCEL CONFIRM

WHAT’S WRONG WITH THESE 2 BUTTONS?

CONFIRM CANCEL

YELLOWGREEN BLUERED BLACK

LOOK AT THE CHART SAY THE COLOR NOT THE WORD

RIGHT AND LEFT CONFLICT

YOUR RIGHT BRAIN TRIES TO SAY THE COLOR !

YOUR LEFT BRAIN INSIST ON READING THE WORD

HAVE YOU

HEARD ABOUT

$300 MILLION BUTTON

The Design Program

Since design excellence concerns all areas of the business, you should make certain that all your people are aware of its importance.

Good design is good business.IBM FROM FEATURES FIRST TO USER FIRST

Who’s the hottest hire in Silicon Valley today? Roger Lee General partner at Battery Ventures in Silicon Valley, focusing on the software and consumer-Internet markets. !No, it’s not the data scientist, mobile app engineer, or digital marketer; it’s a user experience designer. !Today, if your ENTERPRISE APP isn’t beautiful, simple, elegant, and easy-to-use from day one, your company has little hope of becoming a billion-dollar business. !User is everything.

OLD MACHINE VS NEW MACHINE

Mmmmpppphhhh?????Complicated? Boring?

TECH is INNOVATION

THE COMPETITION WILL BITE YOU IF YOU KEEP RUNNING IF YOU STAND STILL THEY WILL SWALLOW YOU INNOVATE OR DIE!

SIMPLE

MARKETABLE

HABITS ARE DEFINED AS BEHAVIOURS DONE WITH LITTLE OR NO CONSCIOUS THOUGHT

!

HOW TO BUILD HABIT FORMING PRODUCTS - NIR EYAL

I’ve always wanted to own and control the primary technology in

EVERYTHING WE DO

DON NORMAN Coined the word

“USER EXPERIENCE” IN THE 90s

UX AND UI

UX is the science of making products for consumer that are usable, useful, and enjoyable

UX AND UI

UI is the art of making products for consumer that are usable, useful, and enjoyable

START FROM

ZERO

START FROM

SPRINT ZERO

IMPLEMENTATION PLANNING PROCESS

STORY BOARD

PROTOTYPE

USABILITY TESTING

GATHERING METRICS

CREATING PERSONAS

INFORMATION ARCHITECTURE

MINIMUM

MAJORITY

NICE TO HAVE

REGISTRATION

CHOOSE PASSWORD

Password field

Password strength

Password generator

MINIMUM

MAJORITY

NICE TO HAVE

REGISTRATION

CHOOSE PASSWORD

Password field

Password strength

Password generator

UX GROWTH

TRADITIONAL UXDESIGN AND USABILITY

UX TEAM

WHAT ARE WE MAKING?

AGILE UXCOLLABORATION, DELIVERY

UX TEAM + DEV TEAM

HOW DO WE MAKE IT?

LEAN UXMEASURING DATA, VALIDATING MARKET FIT

UX TEAM + DEV TEAM + BUSINESS TEAM

ARE WE MAKING THE RIGHT THING?

WE ARE ENGINEER

WE ARE NOT A UX PROFESSIONAL

GOOD CODE BAD UXCODINGMU BAGUS SEKALI PAK TIKO

GW GA PERLU LAMA-LAMA BELAJARNYA

TERUS INI GIMANA USER TAU ADA FORM DI BAWAH BANGET GITU?

and

BAD CODE GOOD UXLO GA BAKALAN PUNYA WAKTU

BUAT NGEBENERIN CODE LO TERUS NTAR GIMANA KALO ADA ENGINEER BARU MASUK?

DIA NGERTI GA TUH BACA CODE LO?

NAH INI BENER NIH JADI KAN USER LANGSUNG BISA TAU ADA FORM DI SITU

and

ALL PRODUCT HAS USER USER EXPERIENCE IS NOT JUST FOR YOUR INTERFACE

YOUR APIs YOUR CODE

YOUR DOCUMENTATION !

ARE YOUR PRODUCTS

KEEP THE USER IN MIND

DON’T HAVE UX PEOPLE? THAT’S FINE. GRAB YOUR COWORKER.

GRAB YOUR FRIEND. GRAB FEW BUCKS. WATCH IT!

IF YOU DON’T TAKE CARE OF YOUR WIFE SOMEONE ELSE WILL

IF YOU DON’T TAKE CARE OF YOUR USER SOMEONE ELSE WILL

IT’S NOT WHAT THE SOFTWARE DOES IT’S WHAT THE USER DOES

ALAMANDA SHANTIKA SANTOSO