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@adny's presentation to the @MKE_UX group for the July, 14 2010 meeting. http://mkeux.com/
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Mobile User Experience Design
@MKE_UXJuly 14, 2010
Mobile User Experience Design
• Connectivity• Context• Accessibility• Simplicity
Overview
CONNECTIVITYConnectivity provides the ability to enhance an experience by including content, competition, and conversation.Connectivity provides the ability to enhance an experience by including content, competition, and conversation.
CONTEXTThe right things…
…in the right places.
Personal, Private, Intimate
Personal, Private, Intimate
Personal, Private, Intimate
Contacts
Twittelator
HootSuite
Foursquare
Fluent News
ESPN Sportscenter
Search
Google App: Images
Search
Google App: Images
Google Maps: Local
Search
Google App: Images
Google Maps: Local
Fluent News: News
Search
Google App: Images
Google Maps: Local
Fluent News: News
Career Builder: Jobs
Search
Predictive Search
Predictive Search
Location
The more you understand about a user’s location, the better you can shape their
experience.
CONTINUITY
“Continuity does not rule out fresh approaches to fresh situations.”- Dean Rusk
CONTINUITY
Partial Attention
Constant Interruption
Partial Attention
Constant Interruption
Partial Attention
Constant Interruption
Sync
Whispersync
Resume…
ACCESSIBILITYCatering to constraints
ACCESSIBILITY
Interaction Paradigms
Touch
Touch
Accelerometer
Accelerometer
Accelerometer
Accelerometer
Voice
Speed
S i n g l e Ta s k F o c u s
S i n g l e Ta s k F o c u s
Linear Experience
A CB
Linear Experience
Linear Experience
A/B Decisions
S c a l a b i l i t y
S c a l a b i l i t y
S c a l a b i l i t y
S c a l a b i l i t y
S c a l a b i l i t y
S c a l a b i l i t y
S c a l a b i l i t y
Size Matters
“Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.”
- George Sand
Take-away
• Connectivity often defines a user’s context• Successful strategies focus on delivering value
to users in context• Platforms will continually evolve, be flexible
and anticipate change• Focus on one task at a time, make that task
easy to accomplish• Prototype early and often
-Leonardo da Vinci
End“Simplicity is the ultimate sophistication.”
-Leonardo da Vinci
End
APPENDIX
Market Share: Web Consumption in North AmericaQuantcast June, 2010
Smartphone Growth
• Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009
• IDC pegs growth at 56.7% on 54.7 million units for the same period.
Mobile OS Growth
• Gartner claims that sales of Android-based phones increased 707% year-on-year
• Apple's iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10
• RIM was down from 20.1% to 19.4%• Symbian dropped from 48.8% to 44.3%
Spiral Model