User Experience & Mobile Innovation Strategy

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Smartphone, e-readers and tablets have dramatically changed the way we access content and digital services today. Designing the user experience means re-thinking the traditional paradigms in use for the web and considering a broader picture where the experience is pervasive, multi-channel and cross-device. What is fundamental, is optimizing the user experience by designing the interaction through different contexts, functionality and mobile platforms, simply translating the desktop interface is not enough. Rethinking the business logic of a service centered around the user, is the first step to designing a complex multi-channel experience. Combining design methodology with agile development is the next step in bringing a successful product or service to market.

Text of User Experience & Mobile Innovation Strategy

  • User Experience & Mobile innovation Strategy Antonio De Pasquale Senior Interaction Designer at frog @myinteraction
  • My name is Antonio De Pasquale I'm a Senior Interaction Designer at frog Milan A little about me I'm specialized in digital interfaces & user experience I'm passionate about the "aesthetics" of movement I'm from Sicily and I love the sea. @myinteraction
  • User Experience & Mobile Innovation Strategy 1 2 3 Introduction User Experience Mobile Innovation Mobile Frontier 2014 - Milano
  • Yesterday N95, the top level smartphone of 2007 Mobile Frontier 2014 - Milano
  • Yesterday Fix Grid, N95, Flash, Netbook, Desktop, no Cloud software Mobile Frontier 2014 - Milano
  • N95 first release to the market in Italy: March 2007 - 700
  • Today Smartphones are a commodity. iOs, Android are mainstream, but new technologies are just around the corner Mobile Frontier 2014 - Milano
  • Today Mobile Frontier 2014 - Milano
  • Amazon Kindle Fire HD 150
  • A complex scenario All this different devices are part of our daily routine and all the experiences are shared across multiple touchpoints 8:00 Mobile Frontier 2014 - Milano 12:00 16:00 20:00 * Cross Channel Matrix
  • A complex scenario It's not about the single devices. It's about the overall journey. 8:00 12:00 16:00 20:00 Scenario A Scenario B Scenario C Mobile Frontier 2014 - Milano * Cross Channel Matrix
  • Customer Journey Map Innovation is about connetting the dots of the user customer journey, creating a smooth experience across products and services. Discover + + WIP Share Play Time + + Check Mobile Frontier 2014 - Milano
  • What is the User Experience? User Experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.
  • UX Design is a collection of multiple disciplines Mobile Frontier 2014 - Milano
  • The UX Design process Agile metodology needs a different design workflow Review Research Concept Sketch Prototype Wireframe 1. Concept ideation Mobile Frontier 2014 - Milano User test Develop Visual 2. Design realization 3.Go to Market Deploy
  • DESIGN MOBILE USER EXPERIENCE Mobile Frontier 2014 - Milano
  • Born Digital The next generation of users is upon us. Their context is touch, mobility and speed. Reaching them requires intuitive design. For better or worse, they are mobile rst. JOHN FOX, 2012 Mobile Frontier 2014 - Milano
  • From Desktop to Mobile Moving from Desktop paradigm to mobile devices is not just shrinking the UI, it is about re-thinking the UX for a different context. Mobile Frontier 2014 - Milano
  • Mobile first As new devices come into the market, a mobile first approach to design and development will be pivotal to your creating a successful product or brand. Mobile Frontier 2014 - Milano
  • The Role of Context A mobile device can be used at anytime, anywhere. The mobile context is about the environment and circumstances of usage. David Crow, Context of Mobile Interaction Mobile Frontier 2014 - Milano http://www.flickr.com/photos/davidcrow/1224270527/
  • Understanding the User needs The piece we often overlook is the pleasure. Its at the core of culinary arts, but we find it far too infrequently in the web apps and websites we use daily. UX missing pleasurable usable reliable functional Stephen P. Anderson, Seductive Interaction Design http://www.slideshare.net/stephenpa/seductive-interactions-idea-09-version Mobile Frontier 2014 - Milano
  • The Ecosystems of screens Delivery a cross channel ux it's a complex challenge. It's not about the UI, it's about the experience across the multiscreen world. Mobile Frontier 2014 - Milano * Precious Studio, Patterns for multiscreen strategy
  • It's more than a screen A sensor for adaptive systems is any technology that allows a device to understand and evaluate different contexts. Light Proximity Cameras Accelerometer Microphones Magnetometer Touchscreen Gyroscope GPS Pressure Wi-Fi / Cellular Temperature NFC Humidity Bluetooth Biometric Mobile Frontier 2014 - Milano
  • A shape-shifting future The evolution of technology is changing the boundaries of design. What is the shape of analog experiences when they become digital? Seamless experience Mobile Frontier 2014 - Milano
  • MOBILE INNOVATION STRATEGY Mobile Frontier 2014 - Milano
  • Disruptive innovation Don't worry about what anybody else is going to do. The best way to predict the future is to invent it. ALAN KAY, 1971 Mobile Frontier 2014 - Milano
  • Mobile is changing markets Trasportation Automotive Retail Healt-Care Financial News-Media Mobile Frontier 2014 - Milano
  • Transportation Uber / Hailo Mobile Frontier 2014 - Milano
  • Transportation Enjoy / Car2Go / Drive now Mobile Frontier 2014 - Milano
  • News & Media Facebook Paper / Feedly Mobile Frontier 2014 - Milano
  • News & Media Sky Go / Netflix Mobile Frontier 2014 - Milano
  • Retail iBeacon / Tod / Gimbal Qualcomm Mobile Frontier 2014 - Milano
  • Automotive Audi Concept / Nissan Leaf Mobile Frontier 2014 - Milano
  • Healthcare t-Slim Smart Pump / Misfit / Sway Mobile Frontier 2014 - Milano
  • Healthcare Rebook Checklight / OMSignal / Adidas MyCoach Mobile Frontier 2014 - Milano
  • Financial Square / Google Wallet / Coin Mobile Frontier 2014 - Milano
  • Financial Paypal Beacon / BitCoin Atm / Disney Bracelet Mobile Frontier 2014 - Milano
  • What is changed? Service design is the next important eld of competition. Each of these learning curves represents a new eld of competition, a new strategy for differentiation. Hugh Duberly, Learning Curves for Design Mobile Frontier 2014 - Milano http://www.dubberly.com/articles/learning-curves-for-design.html
  • Why do we need Innovation Strategy? Environment People Offering Time Future Present Past Hugh Duberly, Learning Curves for Design Mobile Frontier 2014 - Milano http://www.dubberly.com/articles/learning-curves-for-design.html
  • This company no longer exists! Big Bang Disruptions throw many enterprises out of business. Enterprises need to have a strategy to face these disruptive innovations. Mobile Frontier 2014 - Milano
  • The value of Design Strategy It acts in the crossroads of design, research insight and business strategy, where design methods are used to generate strategies as well as tactics for planning , implementation and business. Process Innovation & PM TECHNOLOGY BUSINESS Experience innovation Design & Interaction Functional Innovation HUMAN VALUES Strategy Emotional Innovation Hugh Duberly, Learning Curves for Design Mobile Frontier 2014 - Milano http://www.dubberly.com/articles/learning-curves-for-design.html
  • Future Innovate or Die. TOM PETERS Mobile Frontier 2014 - Milano
  • FURTHER READING
  • User Experience & Mobile Innovation Strategy This is Service Design Thinking. Marc Stickdorn & Jakob Schneider, 2012 Mobile Frontier 2014 - Milano The Mobile Frontier Rachel Hinman, 2012
  • User Expe