Uplause presentation at Sport & Money conference

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12/3/12 Copyright © Uplause Ltd

Social Sponsorship Welcome to a new era

Heikki Aura, Uplause Ltd.

+ In a Nutshell Brand clients: Mastercard, Coca-Cola, Samsung, Turkish Airlines, Nokia, Reebok, Fonecta, Veikkaus, Elisa, Galp Energia, Endesa, OP-Pohjola, Singtel, Intrum-Justitia, DNA, Biltema, Hartwall, Superbock, TMN etc.

Events:

Chelsea Football Club, Formula 1 GP, FIBA Basketball World Championship, IIHF Ice Hockey World Championship, FC Porto, V Festival UK, Basketball Euroleague Final Four, Dubai Jazz Festival, Rugby Super Cup South Africa, Samsung Olympic London 12 Activation, Asian Champions League Football, Lollapalooza Brasil etc.

Offices: Helsinki, Finland

Global sales/delivery network in all major territories and countries


4 000 000 Fans engaged in 400 events in 12 countries for 30 brands

World leader in SOCIAL SPONSORSHIP solutions for rights holders and brands

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Digital behavior is here

-10,5Billion hours spent on Facebook daily -400Million Tweets per day -44% of people play mobile games

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1st Phase:

Build presence at Social Media

2nd Phase:

Start to create engagement

with fans

3rd Phase:

Allow fans to interact with

your property

In sport, only first baby steps taken

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“Our new stadium will be a software driven stadium” San Francisso 49ers, CEO Jed York

Software a key driver for growth

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Social TV. Emerging Opportunity for fans to engage. Also in sports!

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A Live Event Property

Digital and social layer

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“What is compelling and unique enough about attending a game? First, let me tell you what it’s not. It’s NOT the game. We are NOT in the business of selling basketball. We are in the business of selling fun experiences.” Mark Cuban Dallas Mavericks, NBA Owner

+ Transforming digital and social into meaningful offerings

Traditional

Sponsorship Packages and

tools

Social and digital

component

1. Social Sponsorship allows rights holders, federations, teams to transform their properties into a social and digital experience and increase their revenues 2. Social sponsorship allows sponsors/brands to connect with fans and activate with the latest social and digital means and to gain access to consumer data

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Transforms live events and sponsorship into a digital, interactive and social experience

Uplause:

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Uplause uses stadium video screens as a

channel for social and digital interaction

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Uplause uses outside digital billboards as a

channel for interaction and to

expand the experience to

cityscape

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Basically, any digital surface is within the reach

for fan engagement…

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Uplause Crowd Games:

Voice activated

games for arenas and stadiums

“Entire audience

is the joystick”

See video how crowd games work

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Uplause Crowd Games:

Covering all major

sport genres: football,

basketball, ice-hockey etc.

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Interactive LEDs:

Turning the

fieldside advertisement into interactive

branded content

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Engagement happens via Facebook Likes/Comments or Twitter Tweets Targeted for TV viewers Gain contactable consumer data

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How Uplause creates the interaction in Social Media

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Variety of Social Media products

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A Social Sponsorship

Package

Social sponsorship packages built based on customers’ needs

Social Tools and Products

Crowd games

Fan Gallery

Reveal

Inter-active LEDs

Fan Quiz

Fan Poll

Game Face App

Tuning App

Mobile App

Fan Mosaic

Reveal Quiz

Custom

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Real Life Cases

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Priceless Fun in Dubai Heat

See video of it

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London ’12 Olympic Activation

See video of it

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World’s Most Popular Birds at Stamford Bridge

Fans Reveal a New Player Signing –Case Jokerit HC and Clear Channel

10,000 Likes needed to reveal new signing

Finnish Ice-Hockey Federation & EHT Karjala Tournament

Which 3 words best describe Karjala EHT tournament?

Atmosphere

Interesting

Finland

Exciting

High quality

Feeling

Finnish

Good

Fast phased

Team Finland

High standard

Sporty

Traditional

International

Nice

Beer

Inspiring

Funny

Sisu

Intriguing

+ Uplause Products Deliver Tangible & Measurable Results


90% crowd

participation rates for crowd

games

60% engagement

rates at Facebook

80% brand

recognition for branded crowd

games Uplause Scorecard for measuring the impact and results, available always

+ Who we’ve worked with


Events & Teams - examples Brands - examples

FC Porto

Portugal’s national team

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Some of our partners


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Live Event Properties

Digital and social layer

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Thank you! Please be in touch! [email protected] Twitter: HeikkiAura & Uplause www.uplause.com

Technology

Uplause presentation at Sport & Money conference