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Unlocking the power of Personal
Media in Enterprise
February 2012
Richard Allen
• Trends in the changing world
• Personal Media examples
• Our experience/research
• Business case and where to start
Agenda
Tablet devices are changing the way people study and work
Source
PwC, 2011
Users now spend more time ‘in-app’ than they do online
Source
comScore, Flurry
How is the way we work changing?
Devices in Enterprise, the Second Wave of Personal Media
Devices in Enterprise, the Second Wave of Personal Media
92% of Fortune 500
companies are testing or
deploying the iPad Tim Cook, CEO Apple, October 2011
When young employees first
come across business-
application screens, they
scream in horror Willem Eelman, CIO Unilever
People are demanding to use
their own gadgets in their jobs.
Trying to thwart them is futile The Economist, October 2011
Tablets
Laptops
Personal Media
Smart Phones
Range of requirements
Using Personal Media to engage with new audiences & increase
engagement with the brand
Delivering security at the highest level within the Enterprise workplace
ICSA Boardpad2
iPad application
Tigerspike are seeing the move to enterprise globally
New York
London
Dubai
Singapore
Sydney
Melbourne
Deloitte Technology Fast 50 - 2007, 2008, 2009, 2010, 2011
San Francisco
Tigerspike Personal Media in Enterprise Survey: October 2011
SAMPLE
Researched 120 CIO/CTOs
OBJECTIVES
To gain an understanding of the use of personal media & apps used
To gain an understanding of the challenges used
Tigerspike Personal Media in Enterprise Survey: October 2011
What were the key findings from running the survey
````
95% view a
moblised workforce as
useful BYO becoming accepted.
42% of those surveyed
supported people’s own devices
in the workplace
Key concerns are
Security &
control 92%
We identified six key business benefits to deploying enterprise
personal media solutions
Streamline and more efficient business processes
Quicker and more informed decision-making
Enhanced staff collaboration
Faster and cheaper deployment than ETP platform development
Smartphone and tablets can lower the cost of hardware acquisition
Attract and retain the best staff
Moving towards a business case & execution: practical ways to
deliver bottom line benefits to business
Human Resources
• Staff Appraisals
• Training
• Employee & Manager self service
• Directory and information
Sales Support
• Capture sales orders
• CRM database updates
• Customer interaction (in-store, sales tool)
• Stock/Inventory management
Productivity
• Expenses
• Time tracking
• Approvals
• Reminders
Business Intelligence dashboards allow you to view
your business data visually in a customisable interface
Business Intelligence
• Sales data
• Marketing campaign metrics
• Employee performance data
• Inventory levels
• Company News
Delivering security at the highest level within the Enterprise workplace
ICSA Boardpad2
iPad application
Real-time collaboration in meetings resulting in business efficiencies
ICSA Boardpad2
iPad application
Merck driving efficiencies in the sales process through a sales force
tablet application
MSD E-Detailer and Sample Ordering
iPad applications
Increase in sales orders to date & timely accurate reporting
MSD E-Detailer and Sample Ordering
iPad applications
Map your current workflow & optimise it to drive efficiencies
Take the optimised workflow and build intuitive working tools
Key considerations – take the learning from the consumer world
and adopt for enterprise
Who is your Target Audience?
What do they want?
The design and user experience is critical to success
The service must have utility and a clear user proposition
Get feedback and build a roadmap of features & functionality
Future proof by utilising technology that allows you to develop for
any platform
• Optimisation
• Caching to improve performance
• Robust delivery
• Loose coupling from the data source
• Reuse
• Speed to market
Fu
ture
pro
of
by u
tilisin
g
tech
no
log
y t
hat
allo
ws y
ou
to
deve
lop
fo
r a
ny p
latf
orm
The bottom line impact – increases in revenue, asset utilisation and
accuracy in forecasting
````
10% increase in the usability of data
will lead to an increase of US$ 2.1 billion in
total revenue every year
10% increase in mobility of
data will lead to 7.28% in
asset utilisation
10% increase in intelligence of
business data will lead to 18.5% in
planning and forecasting accuracy
Source Calculation based on Fortune 1000 companies
(36,000 employees and US$388,000 in sales per employees)
One last thought on Personal Media & Personal Media in the workplace
“ The experience is everything ”
Tigerspike has produced a series of whitepapers on Personal Media in Enterprise
1.What is ‘Consumerisation of IT?’ 2. Gaining a competitive advantage 3. Establishing an Enterprise mobility strategy2. NLOAD WHITEPAPER
Americas
448 W 16th Street M&W 5th Floor, Suite 10 New York NY 10011 +1 646 330 4636 [email protected]
EMEA
18 Buckingham Gate London SW1E 6LB +44 20 7148 6600 [email protected]
Asia Pacific
Level 1 28 Richards Avenue, Surry Hills Sydney NSW 2010 +61 2 9361 5132 [email protected]
Richard Allen
