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In our TED-style best practices, leading digital strategists from companies such asDELL, Vodafone, the UK Army and HRS will provide you with insightful first-handinformation about where companies stand today and their current social mediastrategies.
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Social Media Impact
What is the impact of Social Media?
Foto: flickr.com @Andy Maluche
Twitter @Ulf_Valentin
Measure the impact:
Foto: flickr.com @Andy Maluche
Twitter @Ulf_Valentin
Reach
Performance
Engagement
Advocacy
Foto: www.walkingbillboards.com
Twitter @Ulf_Valentin
Awareness
Consideration
Conversion
Loyalty
Advocacy
Customer journey: abrupt ending
Foto: Flickr.com @Markus Tacker
Twitter @Ulf_Valentin
Seamless experience
Twitter @Ulf_Valentin
