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From The Event "Deciphering the Viral Code - Secrets of the Internet Kingdom" 16/3/11
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What makes something viral?
Is it pure luck?
or is there a viral formula?
WiseStamp - Email Apps Platform
WiseStamp - Email Apps Platform
� 2 Million installs - 1.5 Million installs in the past year
� Partnerships with StumbleUpon, Digg, WWF etc...
• The viral ingredients and principles
• Best practices & WiseStamp implementation
In our talk
“Luck is what happens when
preparation meets opportunity.” preparation meets opportunity.”
Lucius Annaeus Seneca
The fundamental elements of virality
1. A Good Story
2. “Sharability”
3. Amplifiers
4. Motivators4. Motivators
5. Medium / Platform
A good Story
Wow effect - “ I must tell my friends …”
A good Story
Help your users to tell your story…
“Sharability”
“The potential to be shared
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
Amplifiers
�
�
Services that spread your message (one to many)
Amplifiers – “live” demo
Click the button to share this presentation
Amplifiers - demo
Motivators
Motivation
• Be first (Hipster)
• Get more (Dropbox)
• Be unique/cool (Gmail)
• Get money (Affiliates)
• It’s better with more (Facebook, skype, Viber)
Medium / Platform
1. Social
• Facebook apps
2. Browser Extensions
• Firefox gallery
• Google chrome gallery• Google chrome gallery
3. Blogs
• Wordpress plugins
4. Mobile
• Iphone Apps
• Android market
Medium / Platform
VS
Thank you!
Follow us on :
Facebook.com/WiseStamp
Twitter/WiseStamp
Some extra reading & fun viral videos
• Book - Buzzmarketing: Get People to Talk About Your Stuff
Videos:• David going to the dentist -
http://www.youtube.com/watch?v=txqiwrbYGrs• Double rainbow -
http://www.youtube.com/watch?v=OQSNhk5ICTI• Where the hell is matt -• Where the hell is matt -
http://www.youtube.com/watch?v=zlfKdbWwruY• Dramatic chipmank -
http://www.youtube.com/watch?v=a1Y73sPHKxw• Old spice - http://www.youtube.com/watch?v=owGykVbfgUE• Evolution of dance -
http://www.youtube.com/watch?feature=player_embedded&v=dMH0bHeiRNg
• Bennerkeekee Teenage Dream(with me) http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu
• Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/
