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Everything Twitter
Micro-blogging service that enables its users to send and read other users’
updates known as tweets.
Tweets
Text-based posts of up to 140 characters which are displayed on
the user’s profile page and devliered to other users who have subscribed
to them (followers)
Twitter is a platform
Supporting communication online.
Twitter is an archive
A living, breathing, permanent, indexed &
searchable digital database of conversations
The Profile
101 Tips
To speak to someone use the @ symbol and then their
name
To speak privately use D, space, and then the username
This is what we call a Direct Message or DM
You can only DM a user who is following or subscribed to
you.
The Power of RT
The HashTag (#hashtag)
TweetDeck
HootSuite
Twitter Search
TweetDeck
www.tweetdeck.com
Desktop Application for Twitter Management
HootSuite
www.hootsuite.com
Online Application for Twitter Productivity
TwitterSearch
search.twitter.com
Search for relevant terms and respond!
The Strategy
Be Yourself
• What are you doing?• Start sharing other content
– Humor– Daily Life– Links
• Start sharing your own content
Friends - Friends
• Start by following your friends• Watch the conversation and
follow their friends• Follow industry leaders
Quality or Quantity?