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How To: Creating a Twitter Account and Weeding Out the Noise
January 27, 2012 | www.justengage.net/blog | [email protected]
#twitternumbers
• One Billion Tweets a week• Over 300 Million Users• Twitter users are most active on Thursday and Friday• Only 6% of lawyers are using Twitter for business development purposes!• Most AmLaw 200 Firms Have Twitter Accounts – How they use them is what sets them
apart• 55% of Twitter users access the platform via their mobile device• 2.4 Million #SOPA-related Tweets (Stop Online Piracy Act)
How to Set Up Your Account
Step 1- Sign Up
• Go to http://twitter.com• Fill in your name, email and password and click sign-up
Step 2 – Create a Username
• Use your own name if possible
• If you are using it on behalf of your firm, use your firms name
• This will be your Twitter URL i.e. http://www.twitter.com/samtaracollier
Noah Kravitz Case @PhoneDog_Noah and @noahkravitz
Step 3 – Optimize Your Profile
An optimized Twitter profile aka Twitter Bio: includes: a professional picture (something you’re mother-in-law would approve of), a client-centric summary, your location and the appropriate website URL.
Example: Law Firm on Twitter
Example: Lawyer on Twitter
Example: Lawyer on Twitter
Step 3 (cont) – Notifications
These settings control when and how often Twitter communicates with you.
Listen and Search:How to Weed out the
Noise
Create Lists
Allow Twitter to search your email, and follow the online instructions
#hashtagsHashtags are community-driven tags. They can be used to track subjects you’re interested in and filter out the noise. There are many popular hashtags in the legal industry!
Step 5 – Start Tweeting with Pizazz!
• Educate your Followers rather than promote
• Don’t be SELF PROMTIONAL
• Tweet links back to 3rd party sites, blog
• Think 80/20
Target Market Twitter Tips
1. Add your Twitter account info to LinkedIn, website bio, blog, Facebook, everywhere!
2. Consider adding your Twitter account to your Business Cards, Letterhead ex: twitter.com/legalerswelcometwitter.com/samtaracollier
Social Media Management
Tools
Kerry Scott Boll | Samantha Collier |Natalie Alesi
Direct email:[email protected]
Twitter@samtaracollier @legalerswelcome @ksboll @justengage
LinkedInlinkedin.com/in/samanthatcollierlinkedin.com/in/nataliealesilinkedin.com/in/kerryboll
Facebookfacebook.com/justengageinc
Google+gplus.to/nataliehuha