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Bob CargillCopywriter
Creative DirectorSocial Media Consultant
Follow Bob on Twitter at @cargillcreative
Twitter for Business in Five Easy Steps Sudbury Social Tweetup January 26, 2012
1. Find and Be Found
Twellow http://www.twellow.com/
Twitter States http://www.twitterstates.com/
Twitter Grader http://tweet.grader.com/
Hashtags http://hashtags.org/
Lists http://listorious.com/
WeFollow http://wefollow.com/
Nearby Tweets http://nearbytweets.com/
Friend or Follow http://www.friendorfollow.com/
Monitter http://monitter.com/
Tools to Find Others and Be Found on Twitter
View Who Others Are Following on Twitter
Check Out LinkedIn Profiles for Twitter Handles
Use Twitter Search and Advanced Twitter Search
Leverage Twitter “Who To Follow” – View Suggestions, Browse Interests and Find Friends
Other Ways to Find Others and Be Found on Twitter
2. Use a Good Dashboard Like TweetDeck
1. TweetDeck http://www.tweetdeck.com/
2. HootSuite http://hootsuite.com/
3. Seesmic https://seesmic.com/
4. CoTweet http://cotweet.com/ -- To be discontinued on February 15, replaced by a next generation social media management platform called SocialEngage.
Four Popular Twitter Dashboard Tools
3. Engage Your Constituents on Twitter
1. Retweet, Promote and Support Them to Get Their Attention
2. Ask Questions of Them to Establish a Dialogue
3. Share Valuable, Relevant Content with Them to Build Trust
Three Ways to Engage Constituents on Twitter
4. Maintain an Active, Interesting Twitter Stream
Publish and Share Original Content
Curate and Share Good Third-Party Content
Retweet Industry Influencers
Engage and Converse with Others
Publish Timely News and Information
Keep it Real, Be Human and Have a Personality
How to Maintain an Active, Interesting Twitter Stream
Read “How to Win Friends and Influence People”
Read Dale
Carnegie’s “How to
Win Friends and
Influence People”
5. Measure Your Performance
Bitly https://bitly.com/
Ow.ly http://ow.ly/url/shorten-url
Google Analytics http://www.google.com/analytics/
Klout http://klout.com/home
Twitalyzer http://twitalyzer.com/
Tools to Measure Your Performance
TweetStats http://tweetstats.com/
Twitter Grader http://tweet.grader.com/
Tweet Level http://tweetlevel.edelman.com/
Radian 6 http://www.radian6.com/
Scout Labs http://www.lithium.com/
HubSpot http://www.hubspot.com/
*Also, Tweet and Tweet Meme Buttons on Blogs
Tools to Measure Your Performance
Bob CargillCopywriter, Creative Director and Social Media Consultant33 Oakwood AvenueSudbury, MA 01776Blog http://www.anewmarketingcommentator.com Twitter http://www.twitter.com/cargillcreative Facebook http://www.facebook.com/cargillcreativeLinkedIn http://www.linkedin.com/in/bobcargill YouTube http://www.youtube.com/bobcargill