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Network Theory&
Network Theory
Complex Systems follow strict rules that dictate the relationships between constituent parts. Understanding of this “model” can drastically impact our effectiveness on Twitter.
Branches & Hubs
When you see Twitter like this then you can start to identify the “king pins” and hubs within an industry.
Top Down Approach
If you follow and connect with the “king pins” then you are working your way down a particular network.
Bottom Up Approach
If you follow and connect with the “grass roots” then you are working your way up a particular network.
Criticisms
- You'll never become more than a “mini hub”
- Your influence will be low
- It'll take days to find out about the latest news
- You'll become an “autograph collector”
- You'll be a small fish in a big pond
- There'll be nobody below you to influence
Mixed Approach
You have to be a middle man – follow the “king pins” in order to receive the latest news.
Direct Message to the grass roots in order to tell them about the latest news.
Why it Works
By following the “king pins” and messaging the “grass roots” you can shorten the chain and be an instant source of news.
Full Network Time Scale
Depending on the length of a network it could take over 6 hours to find out about a new development.
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Mixed Approach Time Scale
By shorting the network you can speed up the time it takes for grass roots to receive news. This helps to attract followers.
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Any Comments?
If you have any comments then feel free to contact me:
Twitter: @Tudor_DaviesMy Blog: tudordavies.wordpress.com
