Social Network Analysis of

CMAD2013 Twitter Data

Jari Jussila @jjussila

& Jukka Huhtamäki @jnkka

Tampere University of Technology

Updated 27.1.2014

• 155 people participated in the

CMAD2013 event in Finland #cmadfi

• 223 people participated in the

CMAD2013 live stream during the day

#cmadfi

• During the CMAD2013 day 2126 tweets

were exchanged with the hashtag

#cmadfi

• On the average, one participant sent

more than 5 tweets during the

CMAD2013 day #cmadfi

27.1.2014 2

Community Manager Appreciation

Day (CMADFI) in Numbers

Twitter Statistics of CMAD2013

Finland

Top 10 People tweeting Number of tweets

1 @sveikkolainen 103

2 @PauliinaMakela 100

3 @terhiaho 77

4 @twiittari 61

5 @MerviRauhala 56

6 @Piritta 52

7 @markosuomi 49

8 @minnavaltari 47

9 @hannatakala 45

10 @SusannaHei 39

27.1.2014 3

Top 10 Hashtag Number of tweets

1 #cmadfi 2660

2 #cmad 62

3 #cmadfilabel 46

4 #hrsome 40

5 #suoralinja 39

6 #sketchnotes 33

7 #recruitment 32

8 #streaming 30

9 #tampere 28

10 #yle 28

Based on tweets from January 21 to March 4 2013 [1]

Hashtags of CMADFI2014

Participants

27.1.2014 4

hashtags used by #cmadfi participants during previous 2 weeks http://bit.ly/chashtags

27.1.2014 5

Network of Hashtags (CMAD2013)

Based on tweets during January 21 2013 [1], [2]

27.1.2014 6

Network of People (CMAD2013)

Based on tweets during January 21 2013 [1], [2]

27.1.2014 7

Two-Mode Network of People and

Hashtags (CMAD2013)

Browse interactive visualization of last year’s #cmadfi event: http://bit.ly/hicss2014 [1]

27.1.2014 8

Two-Mode Network of People and

Hashtags (CMAD2014)

Interactive visualization of #cmadfi community’s tweets from past 2 weeks http://bit.ly/cnetwork

27.1.2014 9 Tailored for CMADFI2014 by Jukka Huhtamäki (@jnkka). Based on Lynn Cherny's design and code that

again is a version of Mike Bostock's Les Miserables co-occurrence example.

Community Hashtags Co-

Occurrence Matrix (CMAD2014)

http://bit.ly/hcmatrix

27.1.2014 10

Composite Network of Social Media

Data from Twitter, Blogs, and

Facebook

Example of composite network [3]

What social media

data sources would be

relevant for #cmadfi?

• Google+ Page?

• Instragram?

Related to #cmadfi should

data be collected also

using other keywords or

hashtags?

For Discussion

• What would you like to find out from the Twitter data or

other social media data of #cmadfi event?

– e.g. #sentiment

• What kind of visualizations would be most valuable from

a community manager or a community member

perspective from #cmadfi event?

• Does social network analysis and visualization of

#cmadfi Twitter data raise any privacy or security

concerns?

• How do you feel seeing your own #cmadfi social network

data visualized and shared to public?

27.1.2014 11

References

1. Jussila, Jari; Huhtamäki, Jukka; Henttonen, Kaisa Kärkkäinen, Hannu; Still,

Kaisa 2014. Visual network analysis of Twitter data for co-organizing

conferences: case CMAD 2013. Proceedings of the 47th Annual Hawaii

International Conference on System Sciences, January 6-9, 2014,

Computer Society Press, 2014, 1474-1483. http://URN.fi/URN:NBN:fi:tty-

201401221053

2. Jussila, Jari; Huhtamäki, Jukka; Kärkkäinen, Hannu; Still, Kaisa 2013.

Information visualization of Twitter data for co-organizing conferences. 17th

International Academic MindTrek Conference, October 1-4, 2013, Tampere,

Finland. MindTrek Conference New York, NY, 139-145.

http://URN.fi/URN:NBN:fi:tty-201401221052

3. Salonen, Jaakko; Huhtamäki, Jukka; Nykänen, Ossi 2013. Challenges in

Heterogeneous Web Data Analytics - Case Finnish Growth Companies in

Social Media In: Artur Lugmayr, Heljä Franssila, Janne Paavilainen and

Hannu Kärkkäinen (ed.) . Proceedings of the 17th International Academic

MindTrek Conference 2013: "Making Sense of Converging Media", October

1-3, Tampere, Finland 131-138. http://URN.fi/URN:NBN:fi:tty-201312191527

27.1.2014 12