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Supporters come in all forms–from those who ‘Like’ our Facebook images, to leaders who shares stories, build strategy, and advocate for our missions. Using Groundwire’s Engagement Pyramid as a foundation, learn how social media can be used strategically to engage and leverage high-level volunteers and supporters.
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Social Media at the Top of the Engagement Pyramid
Trina Isakson27 Shift@telleni
Enjoyment
Timing
Certainty
Money
Flickr: James E. Petts
Enjoyment
Timing
Certainty
Money
Flickr: James E. Petts
Just in time
Not our
best
Isolation
No fundin
g
Not a fad
Engage supporters
Abundance is not something we acquire. It is something we tune
into.Wayne Dyer
When we lead others
When we engage supporters
we get
StrategyExperts
Group brainSocial capital
Current social media
volunteer positions
Doers
Do-it-all ers
Targeted help
Leading
Owning
Contributing
Endorsing
Following
Observing
Source: Groundwire
Leading
Owning
Contributing
Endorsing
Following
Observing
Source: Groundwire
Leading
Owning
Contributing
Endorsing
Following
Observing
Source: Groundwire
Leading
Owning
Contributing
Endorsing
Following
Observing
Source: Groundwire
Content-a-thon
Curators
Blog/SM action day
Advisors
Strategists
Project leaders
Featured bloggers
VIRTUAL MICROVOLUNTEERS• Ongoing source of social
media content.
• Success:• Sample tweets, interesting
articles related to mission: camping, mental health etc.
SOCIAL MEDIA STRATEGIST• Had a marketing plan
and did social media. Integration?
• Success:• Examined current activities• Helped set goals• Strategic recommendations
on how to leverage activities
CEO SOCIAL MEDIA COACH• What do you spend time doing now that you
could do better via social?
• What other executive directors in your field that you respect, follow or and feel inspired by are using social creatively?
• What are your strengths and preferences and what is the best match in terms of social channels?
• How will social improve things you already KNOW and value?
Source: Beth Kanter
Use “I wonder” to create high impact volunteer roles
Use “I wonder” to create high impact volunteer roles
I wonder what
platforms our youth clients
are using?
I wonder how I could
automate some of my social media activities?
I wonder how I can connect our social
media followers into our database?
I wonder how to hire well when I
don’t know what I’m
looking for?
Lead others to lead.
“I can honestly say this was one of the most engaging volunteer experiences I have ever had.
“This project definitely changed the way I thought about volunteering and was different from my volunteer experiences in the past.
“For me, the responsibility I was given with this project was a sign of trust and respect for my knowledge and my experience.
LOCAL RESOURCES• thevantagepoint.ca• pm-volunteers.org• nettuesday.ca
Flickr: melissayoungern
Social Media at the Top of the Engagement Pyramid
Trina Isakson27 Shift@telleni
