Transforming Mission Critical Applications

© Copyright 2013 EMC Corporation. All rights reserved. © Copyright 2013 EMC Corporation. All rights reserved.

TRANSFORMING MISSION CRITICAL

APPLICATIONS

Cenk Ersoy Advisory SE

© Copyright 2013 EMC Corporation. All rights reserved.

Disruptive / Opportunistic IT Trends

Mobile Cloud Big Data Social

T R U S T



Virtualization Trend

Challenges

Limits On Performance

Underutilized Hardware

Inefficient Recovery

Management Complexity

Different Environments

Multiple Software Versions

Physical Silos Of Servers &

Storage


14%

14%

19%

20%

20%

24%

14%

14%

14%

20%

17%

11%

65%

65%

64%

56%

60%

57%

7%

7%

3%

4%

4%

8%

Oracle Enterprise Apps

Custom Enterprise Apps

SQL Database

SAP

MS Exchange

Oracle Database

Primary Driver For Virtualizing Applications – All Respondents

Cost Savings Service Improvement Both Neither

Why Virtualize Applications?

http://www.idgresearch.com/


Source: 2010 IOUG Enterprise Platform Decision Survey: Toward a Smarter Information Foundation *Source: Pat Gelsinger, EMC World, 2013

Oracle Magazine July / August 2010

DB Virtualization is gaining momentum

http://www.oracle.com/technetwork/oramag/2010/10-jul/index-087689.html

http://www.oracle.com/technetwork/oramag/2010/10-jul/index-087689.html



IDC Storage User Demand Study

Source : IDC, September 2011

Oracle SharePoint SAP Exchange VDI Home Directory

Analytics

#1 #1 #1 #1 #1 #1 #1

http://www.idc.com/home.jhtml;jsessionid=EAGD2K1SVNKBYCQJAFICFFAKBEAUMIWD


Faster, More Efficient, Easier To Manage

EMC Virtual Infrastructure For Apps

ACCELERATED TIME TO VALUE

9X MORE EFFICIENCY

3X MORE PERFORMANCE WITH LOWER TCO


Open & Runs ANY Application

“Horizontal” Architecture Provides Choice

Collaboration ERP Middleware Database

The Software-Defined Data Center

VMAX VNX Isilon Atmos

Information Infrastructure

Data Domain

EMC Software-Defined Storage

Next Gen


VMAX VNX Isilon Atmos

Information Infrastructure

Data Domain

EMC Software-Defined Storage

EMC Software-Defined Storage Integrates With Hyper-V & OpenStack

Open Architecture Provides Choice

Collaboration ERP Middleware Database Next Gen


EMC Open Architecture for Applications

Microsoft SQL Server

Oracle 11g OLTP

Oracle Data Warehouse

SAP HANA Test &

Development

Microsoft Exchange & SharePoint

Virtualization

Any Server

Any Network

Tiered Storage

Performance

Efficiency

Automation

All Flash Hybrid

Fully A

uto

mate

d

Sto

rage T

iering

FAST


Cloud Transforms IT Infrastructure

Virtualize 2 Automate 3 Standardize 1


VSPEX

Three Paths to Your Private Cloud

VCE VBLOCK Best-in-Class Products

Simpler, faster, lower TCO


Building Your Own Takes Time

Plan & Design

Build & Test

DESIGN & DEPLOY MAINTAIN

Code Matrix Monitoring

Patch & Validate

Stabilize & Optimize

EXPANSION & UPGRADE

V2

Plan & Design

Build & Test


VSPEX





APPLICATIONS

VIRTUALIZATION

X86 COMPUTE

NETWORK

EMC STORAGE

EMC BACKUP

Managem

ent

• Reference Architectures proven

by EMC

• Packaged by partners

• Leveraging existing infrastructure

• Eliminates risk in planning and sizing

• Speeds and simplifies deployment

• Focus on vendor choice

EMC VSPEX


DESIGN & DEPLOY MAINTAIN EXPANSION & UPGRADE

VSPEX Reduces Deployment Time

V2

Validated Proven Infrastructure for faster deployments

Cooperative Support

Code Matrix Monitoring

Patch & Validate

Plan & Design

Build & Test


VIRTUAL DESKTOPS

100 300

VIRTUAL MACHINES

PRIVATE CLOUD END-USER COMPUTING/VDI APPLICATIONS

600 50 1000 250 1000 2000 500

& EMC Backup & EMC Backup

The VSPEX Family


VSPEX Private Cloud Up to 1000 VMs

• High performance through Multi-Core Optimization (Intel Sandy Bridge)

• EMC FAST automated tiered storage for high performance AND high capacity

• Flash drives and FAST Suite ideally suited for virtualization intense read workload

• Increased application availability with active/active

• Lower $/GB and $/IOPs

• Next-generation enterprise backup and recovery solution

• Image, guest, and application backup with EMC Avamar

• Xtrem Cache family to turbo-charge virtual workload responses

• Increased productivity with new Unisphere Management Suite

≤1000 & EMC Backup

Optimized for Simplifying Virtualization


Manage and monitor your VSPEX private cloud

Cloud Management and Orchestration

Application Management

• Self-service portals • Web-based access to System Center features • Provisioning of VMs; create new SQL Clusters • Schedule maintenance jobs

System Center Operations Manager (SCOM) • Extend monitoring to storage

Service Delivery Automation

System Center Orchestrator (SCO) • Create workflows • Automate common tasks

Infrastructure Management

System Center Virtual Machine Manager (SCVMM) • Discover and manage storage

Service Center


Manage and monitor your VSPEX private cloud

Cloud Management and Orchestration

vCloud Automation Center • Centralized management

• Quickly build cloud services

• Map existing business processes to cloud services

• Leverage existing investment in infrastructure tools

• Deliver Infrastructure as a Service (IAAS)

• Automate and streamline delivery

• Automated Resource Reclamation


VSPEX with EMC Storage Integrator Storage made simple for the Microsoft administrator

EMC Storage Integrator (ESI) shortens the time to do storage provisioning by 4x

Converged administration roles

Storage provisioning for Windows

Server environments Self-service provisioning

and management

Leading hypervisor support


Accelerate Hyper-V over NAS deployment

Full Windows 8 | Server 2012 Support

• Array Offloaded Data Transfer (ODX)

– Offload functions to storage

– Dramatic decrease in host CPU usage during copy and migrations

• SMB protocol(3.0)

– Increased security, performance, and protection

– Hyper-V over NAS for added flexibility

1% Server CPU versus 37% without ODX when copying VM templates


VSPEX with VPLEX Delivering continuous Proven Infrastructure operations

VMs, applications, and data can be moved among multiple arrays in a data center, or across arrays in two data centers

Allowing for the SAME information to be READ/WRITE accessible at the SAME time in two SEPARATE locations

Zero downtime and elimination of boundaries

– Applications kept online 24x7x365

Flexible performance profile – you choose

Continuous availability, performance + usage

APP

OS

APP

OS

APP

OS

APP

OS

APP

OS

APP

OS

A B

VPLEX Distributed

Volume


Business-Critical Application Backup

Application-specific agent within each VM ensures consistent state for hot backup

Provides file-level restore for Windows, Linux, and Solaris

No charge for agents

Virtual Infrastructure

VM1 VM2 VM3 VM4 VM5 VM6 VM7 VM8


VSPEX





DESIGN & DEPLOY MAINTAIN EXPANSION & UPGRADE

Vblock: The Fastest Path to the Cloud

Single Product

Factory-Built and Logically Provisioned

V2

Single Support Single Process with Life Cycle Assurance

Converged Operations


Vblock™ Infrastructure Platforms

Standardize Applications Infrastructure

Complete Infrastructure

Unified Infrastructure Manager

VMware

Cisco UCS

Cisco Nexus And MDS Switching

EMC Symmetrix VMAX Or Unified

Faster Deployment, Less Cost

80% Faster Deployment Of Applications Infrastructure

85-90% Fewer Servers And Switches For The Data Center


EMPLOYEES

IT ENVIRONMENT

BUSINESS APPLICATIONS

VIRTUALIZATION

EMC IT At A Glance

2004 2012

24,000

5 DATA CENTERS,

960 TB STORAGE

~400

2,000 Physical Servers

55,000

5 DATA CENTERS,

~12 PB STORAGE

~500

~8,000 OS IMAGES

90% SERVERS VIRTUALIZED

Finalist


VIRTUALIZED

DESKTOP VMware View

VMware Fusion CHOICE COMPUTING Mac, iPad, PC,

Smartphone

CHOICE COMPUTING

USER EXPERIENCE-AS-A-SERVICE

Enterprise AppStore

MOBILE APPLICATIONS

APPLICATION INTEGRATION

C L O U D

BIaaS / BIG DATA Greenplum

DB, Chorus

PLATFORM- AS-A-SERVICE

PRIVATE

CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness

INFRASTRUCTURE-AS-A-SERVICE

AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY

EMC IT: IT-AS-A-SERVICE

SOFTWARE- AS-A-SERVICE

PUBLIC

CLOUD O F F E R I N G S

CRM, Payroll …

MISSION CRITICAL APPL ICAT IONS

ERP, Email, E-Business ...


EMC IT Transformation – Results

2004-08 2009-10 2011+

IT PRODUCTION Infrastructure Focus

BUSINESS PRODUCTION Applications Focus

IT-AS-A-SERVICE Business Focus

% V

IR

TU

ALIZ

ED

Server Virtualization

Mission Critical Applications Virtualization

Data Management

Secure Infrastructure

Social Presence

Standardize on Intel x86

$112M C A P E X SAVINGS

$66M O P E X SAVINGS

v 90% OS IMAGES VIRTUALIZED

MISSION CRITICAL APPLICATIONS VIRTUALIZED 95%

100M POUNDS OF CO2 REDUCED

Note: Based on EMC IT Internal Estimates


s

s

MISSION CRITICAL APPLICATIONS

SCOPE

Note: All Figures Are Approximations

57M TRANSACTIONS PER DAY

SINGLE GLOBAL

INSTANCE CRM

E-BUSINESS

SUITE APPLICATION TIERS

70+ 8.8Billion R O W S O F D A T A

10g R2 ORACLE DATABASE

12TB DATABASE


SaaS Platforms

APPLICATION INTEGRATION CLOUD

Social

Partners Mobile EMC

PRIVATE CLOUD

APPLICATION INTEGRATION

CLOUD

App Server vFabric

Data Fabric

Monitoring & Management

Integration, Batch, Web Services

Common Data Model

Legacy Apps

New Apps

Data Warehouse

CRM ERP

E N T E R P R I S E A P P L I C AT I O N S


Virtualize Mission Critical Applications

AFTER

VCE Vblock

Intel Nehalem

128 Cores

10% CPU Utilization

VMware/Linux

BEFORE

Sun Fire & DMX-3

UltraSPARC IV

224 Cores

80% CPU Utilization

Solaris 10

Note: Based on EMC IT internal estimates

60% PRODUCTIVITY GAINS

$7 MILLION SAVED

10X PERFORMANCE


Server Flash software coupled with XtremSF

XtremSW Cache: Performance with Protection

Performance: Dramatic improvements in latency and throughput

Intelligence: Extends EMC FAST architecture into the server

Protection: Backed by intelligent, resilient, highly available storage


Oracle TCO – VMAX & Flash & VMware 3 Y

ear

HW

/SW

/Main

tenance

$5.3M Physical

& No Flash

$3.9M VMware FAST VP

Cache/Memory

$4.39M

Oracle SW & Maintenance

Oracle SW & Maintenance

$2.74M

Source: Wikibon.org

LOWER TCO 26%

FASTER RESPONSE

TIMES 6X


Microsoft TCO – VNX Unified Storage 3

Year H

W/

Main

ten

an

ce

$350k DAS

$300k Unified Storage

150k

100k

Management Management

LOWER TCO 15%

LOWER STAFF COSTS

33% Source: Wikibon.org


SAP TCO – Vblock Systems 1

Year T

CO

Per 1

00

Users $130k

Traditional TCO

$52k Traditional Hardware

Cost $42k

24k Vblock

Systems Vblock

Systems

LOWER TCO 66%

LOWER HARDWARE COSTS

47% Source: IDC


Application Virtualization Services Virtualizing Mission-Critical Applications

Strategy Define Business

Requirements, Develop Roadmap

Assessment Identify Candidates

(Economics, Security, & Functional Fit)

Deployment Deliver Application

Services

Architect Design Virtualized Infrastructure &

Application Architectures


Enhance Existing Applications And Infrastructure

EMC Proven Solutions

Faster Deployments – 40+ Customer Validated Reference Architectures

And Best Practices

Rigorous Testing Of Applications With EMC Virtual Infrastructure

– Fault-Injection, Stress Testing, Performance And Scalability

EMC, Application Engineering Collaboration – Full Stack Testing Of Applications, Databases,

And Middleware With EMC


EMC Communities For Applications

https://community.emc.com/community/connect/everything_oracle

https://community.emc.com/community/connect/everything_sap

https://community.emc.com/community/connect/everything_microsoft

50+ Proven Solutions 100+ Solution Experts

Live Demo Centers Training For Your Staff Calendar Of Events & Interactive Blogs

Technology

Transforming Mission Critical Applications