Transforming Anywhere

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com

Transforming Anywhere

Declan Lonergan, Vice President, Anywhere Consumer Research

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Page 2February 2009Transforming Anywhere

Who Is Yankee Group?

• The first independent research firm, trusted for nearly 40 years

• Focused exclusively on Anywhere


• A common network

• Broadband demand

• Wireless ubiquity

These are forming the

Anywhere Network


Anywhere: The Largest Technology Change of Our Lifetimes

New kinds of consumers

New kinds of connections

New kinds of devices

New ecosystems


Anywhere Network Access Will Grow to Nearly $1 Trillion Business by 2012


Anywhere Building Blocks


Source: Wikipedia and Yankee Group, 2009

Maslow’s Hierarchy of Needs


The Anywhere Effect


Defining the Anywhere Building Blocks


Barriers to Anywhere


Anywhere Innovation Life Cycle


Anywhere Business Models


Summary

• Anywhere services have unique characteristics.

• Yankee Group’s research is focusing on how companies can:

• Overcome the remaining barriers to Anywhere• Engage with consumers to drive innovation• Pursue alternative business models

• Network builders can make our vision of Anywhere a reality.

• They have the power to complete the transformation of consumers’ lives that is already well under way.



Thank You!

• Declan Lonergan, Vice President, Anywhere Consumer Research, [email protected]

• For upcoming webinars, please visit our Web site:• www.yankeegroup.com