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Transforming Anywhere
Declan Lonergan, Vice President, Anywhere Consumer Research
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Who Is Yankee Group?
• The first independent research firm, trusted for nearly 40 years
• Focused exclusively on Anywhere
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• A common network
• Broadband demand
• Wireless ubiquity
These are forming the
Anywhere Network
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Anywhere: The Largest Technology Change of Our Lifetimes
New kinds of consumers
New kinds of connections
New kinds of devices
New ecosystems
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Anywhere Network Access Will Grow to Nearly $1 Trillion Business by 2012
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Anywhere Building Blocks
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Source: Wikipedia and Yankee Group, 2009
Maslow’s Hierarchy of Needs
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The Anywhere Effect
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Defining the Anywhere Building Blocks
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Barriers to Anywhere
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Anywhere Innovation Life Cycle
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Anywhere Business Models
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Summary
• Anywhere services have unique characteristics.
• Yankee Group’s research is focusing on how companies can:
• Overcome the remaining barriers to Anywhere• Engage with consumers to drive innovation• Pursue alternative business models
• Network builders can make our vision of Anywhere a reality.
• They have the power to complete the transformation of consumers’ lives that is already well under way.
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Thank You!
• Declan Lonergan, Vice President, Anywhere Consumer Research, [email protected]
• For upcoming webinars, please visit our Web site:• www.yankeegroup.com