Transform 2014: User-Centric Business Tools Based on Kapow Software™

Deutsche Telekom RACCOON - How Deutsche Telekom builds innovative user-centric business tools based on Kapow Software™

Rüdiger Adam

M2M Competence Center

DEUTSCHE TELEKOM AG

San Diego, March 2014

3/13/2014 M2M Competence Center, Deutsche Telekom AG 2

DEUTSCHE TELEKOM PROFILE


Form a state-overview

telecommunication company

to a service provider:

My First Choice for

Connected Life and Work

for customers

Transformation

Deutsche Telekom – Transformation

•Traditional telecommunication markets decline

•Extreme competition & declining prices

•Strong impact of regulation & political broadband targets

►High investments in modern networks

Industry & markets

•Defend market position in core market

•Increase efficiency

•Develop innovative services & new business models

►Expand customer service

Challenges Deutsche Telekom

•Mobile internet & high speed networks

•Exponential data traffic growth

•Network and IT-security

►Gigabit society

Trends & technologies


DEUTSCHE TELEKOM‘S VISION AND STRATEGY

My First Choice for Connected Life and Work

Seamless connectivity

for the Gigabit Society

More innovation

by cooperation

Secure cloud

solutions

Best-in-class

customer experience

Connected life Connected work M2M

M2M as overall enabler for Connected Life & Work


M2M MARKET VIEW BROAD VARIETY OF MARKET SEGMENTS PROVIDING HORIZONTAL AS WELL AS VERTICAL BUSINESS OPPORTUNITIES

M2M Ecosystem

Verti

cal b

usin

ess

oppo

rtuni

ties

1. Transport & logistics

2. Vehicle telematics

3. Smart metering/Smart grid

4. Connected consumer electronics

5. Security

6. Retail & commerce

7. Industrial automation, monitoring & control

8. Health care

9. Public sector & infrastructure

1

2

3

9

7

6 5

8

4

Horizontal business opportunities

3/13/2014 M2M Competence Center, Deutsche Telekom AG 6 6

M2M SIM Connectivity - Outlook: Global M2M Market forecast M2M IS MOVING INTO THE INTERNET OF THINGS CONCEPT

source: June/July 2013

2022 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020

150

200

250

300

450

11

50

MIL

LIO

NS

OF

UN

ITS

BILL

ION

S O

F U

NIT

S

?

400

350

100

50

0

INTERNET OF EVERYTHING: TRILLIONS

CONNECTED CONSUMER: BIILLIONS

M2M: MIILLIONS

G' 08

G' 08 G' 06

G' 08 G' 06

A' 10

S' 10 J' 10

H' 09 G' 08

J' 12 S' 10

A' 10

J' 12 J' 10

H' 10

MR' 12

E' 10

M' 12

A

E

G

H

J

MR

M

S

LEGEND

CONNECTED OBJECTS

3/13/2014 M2M Competence Center, Deutsche Telekom AG 7 7

M2M Solution at DTAG in 2014 FIRST STEPS TOWARDS IN INTEGRATED CONCEPT FOR EU

First point

Second point

Third point Subpoint A Subpoint B Subpoint B1

Connectivity

Marimba – Global SIM

SLA / QM

Infrastructure

HW

SW, Application

Operation

Data

Big Data management

Awarenes

Information/

Content

M2M Services

Smart Energy / Smart Grid

Connected Car

eHealth

Retail & commerce Vending Telemetry

Transport & Logistics Real Time Cargo Monitoring

Industrial Automation Remote Equipment Management

Serial Switch Network

Solar Power Plant Management

Water Flow Management

Wind Power Plant Mngmt

Tank Level Monitoring

Street Lighting

Management

Parking & Mobility

Management

M2M Solutions @M2M CC Public Sector @M2M CC

T-Systems Solutions

T-City/

Fridrichshafen

M2M Concepts

Smart City

Industry 4.0


The SMART CITY INTEGRATING VARIOUS APPLICATIONS & USE CASES INTO ONE SCENARIO

Smart security

Smart water management

Traffic Management

Public Transport

Climate control

Emergency services

Public Space Advertising

Environment & Public Safety


EVOLUTION OF DATA MANAGEMENT AND ANALYTICS FROM SEPARATED SILOS TO A CONSOLIDATED APPROACH

today tomorrow

huge amounts of social data from

Social media

Smartphones

Localization services

cross-usage of M2M and consumer data has not yet been established

Consumer – isolated data usage

limited use of available data

huge potential through intelligent data analytics

M2M – isolated data usage Big Data – overarching data usage

Data Analytics

DT value add Dedicated Cloud offerings

Secure data handling

Data enhancement (e.g. network data)

Data Analytics


Emergency Services

missions

roadblocks

accidents

etc.

Traffic traffic volume

traffic jams

parking lots

etc.

Personal Data calendar & time

flight data

current location

etc.

Public Transport timetable

real-time delays

no. of passengers

etc.

BIG DATA ANALYTICS SMART CITY – CONTEXTUAL PERSONAL ASSISTANCE

Consumer context related travel alarm based

on real-time traffic

recommendations about fastest vehicle

real-time route planning


Have you been to the zoo lately?





Heterogenous Systems that MUST cooperate


One powerful easy to handle tool


Enabling the Citizen Developer


Life is for sharing – but play it safe


Lend a hand? With pleasure


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The Solution - RACCOON

Rapid Application Creation for Customer Online Operation Networks


M2M Innovation – Rapid Application Development

Migration

Citizen Development

API-less Interfacing

Sharing

Workflow Automation Service Deployment

Data Mining

If you can think it, it’s possible… with us! Rüdiger Adam

M2M Competence Center, Deutsche Telekom AG

Landgrabenweg 151, D-53227 Bonn, Germany

www.telekom.com/m2m

https://www.xing.com/companies/deutschetelekomm2m

http://www.linkedin.com/company/deutsche-telekom-m2m-competence-center

https://twitter.com/DT_M2M

Technology

Transform 2014: User-Centric Business Tools Based on Kapow Software™