- 1. The North Face Marketing Plan for F/W2015-hiking
2. Trend BriefLas Vegas Trand show warp F/W 2014 Photoreal
digital prints natural landscape & city 3. New productsJacket
4. boot Harnesses kinetic energy when you walk Produces enough
power to charge any small device such as cameras, and cellphones
App links to Bluetooth via wifi to show you your position,
altitude, pace, and energy Automatically updates with your stats
and geographical location Share journals and photos via social
media Send an emergency S.O.S. Signal. Offers a sense of security
and safety to the explorer The GPS can be used as a safety device
for Women, Children, and even those with Alzheimer's. 5. Packaging
Introduce knowledge of hiking Good paces to go hiking Pictures of
different landscape demonstrate the company's efforts towards
greater environmental sustainability as well as to communicate its
technological leadership in the outdoor industry. Use materials
with 100% post-consumer waste, and prints with
environmentally-friendly inks. 6. where it will be sold Monopoly
store Shopping mall and outlet Macys 7. Store display Sketches of
clothes display Sketches of shoes display 8. Brand Identity Key
Components High quality Sustainability Innovative technology Giving
back 9. High Quality Assurance Life Time Guarantee If a product
ever fails due to a manufacturing defect, even after extended use,
we will repair the product, without charge, or replace it at our
discretion. - thenorthface.com 10. Sustainable Journey Boneville
Enviornmental Foundation: reducing green house gas emissions from
its North American facilities BlueSign: organization that helps the
textile industry understand the chemical impact of the productaion
process. Go-Zero: offset any remaining emissions through land
restoration and tree planting programs sustainability and
conservation form the core of The North Face pledge to advance the
well- being of the planet, its citizens and those who enjoy
exploring it - thenorthface.com
https://www.youtube.com/watch?v=AtefRFBEseQ 11. Sustainable
Manufacturing Recycled materials or organic cotton and have very
strong sustainability initiatives and a platform to change how
people think, act and operate. Use of PrimaLoft Eco Insulation
which contains 50% recycled content, used for the insulation of
boot collection. Produced from post-consumer products and
post-industrial plastic waste. 12. Recreational Performance
Outerwear Apparel Act Support the legislation that promotes advance
U.S textile technologies. The bill modifies the U.S. Tariff
Schedule for specific types of high performance recreational
outerwear and eliminates duty on these apparel categories. The
legislation also contains a provision for investment in U.S.
textile technologies and jobs that focus on advanced, sustainable,
environmentally conscious manufacturing and streamlined supply
chains. 13. Innovative Technology Kinetic energy powering boot
PrimaLoft natural and synthetic insulation Hy-vent water repellant,
breathable jacket Testing performed on athletes who put products
through the extreme elements Feedback from athletes is taken into
high consideration 14. Creating Community Planet Explore Creating
community online with their partnership with Planet Explore. Site
focuses on familes and individuals to get out and get involved in
outdoor activities and events in their area. Their stie is global,
yet they focus on the local. Access to related blogs, podcasts and
videos to those interested in outdoor activities. 15. Strong roots
to volunteerism, non-profits and giving back to the community Fund
non-profit organizations that are working to re-connect children
with nature Give grants the promote exploration to the next Giving
Back Explore Fund 16. Potential Celebrity Endorsements Bear
Grylls-Man vs. Wild a British adventurer, writer and television
presenter. He is best known for his television series Man vs. Wild,
also known originally as Born Survivor: Bear Grylls in the United
Kingdom, which ended in 2011. He is also involved in a number of
television series in the United Kingdom and the United States on
the theme of survival in the wild. 17. Potential Celebrity
Endorsements Les Stroud- SurvivorMan Les Stroud sees his television
program as an opportunity to teach while entertaining. He
encourages his viewers to show respect for the environment and to
maintain control in dangerous situations. Conservation, to Les
Stroud, is everyones responsibility. Survivorman is his venue for
getting these points across to the public. 18. educational/speaking
engagements 19. websites and social networking North face race
event The North face 100 Running Camps Speaker Series Indoor or
outdoor Installations like rock climbing wall 20. High quality
website with great pictures foldable poster Describes what the
customer's five senses will experience as they enter a North Face
retail store. They will be attached to ads in magazines and hand
out during racing event. App for cell phone 21. social cause and
marketing e North Face is known for serving the community hosting
charity-based events, they are associated h The Conservation
Alliance; supports grassroots zen-action groups and they thrive in
protecting outdoor as. ey also work with Access Fund's Non-profit
Climbers ganization, which strives to preserve climbing in the ited
States and also finance climbers and other events. ave no Trace is
a non-profit organization which educate d conducts research and
partnerships to preserve outdoo creational areas and also work with
American Mountain ide association and Alpine Ascents International
Inc. 22. Possible Social/Cause Marketing partner World Wide Fund
for NatureAn international non-governmental organization working on
issues regarding the conservation, research and restoration of the
environment It is the world's largest independent conservation
organization with over 5 million supporters worldwide, working in
more than 100 countries, supporting around 1,300 conservation and
environmental projects Mission is "to stop the degradation of the
planets natural environment and to build a future in which humans
live in harmony with nature." https://www.youtube.com/
watch?v=ZnwQALsRTH4 23. Possible Strategic Relationships 15th World
Championships in Athletics Summer 2015 in Beijing, China The event
will be the largest sporting event to take place at the Beijing
National Stadium ("Bird's Nest") since the 2008 Summer Olympics.
North Face could sponsor the event and athletes uniforms 24.
Business for Innovative Climate & Energy Policy (BICEP), an
organization that works with key allies in the business community
and relevant members of Congress to pass energy and climate change
legislation. Bonneville Environmental Foundation (BEF), a nonprofit
organization and key player in the carbon offset marketing.
Conservation Fund, Go Zero, a program that allows
individuals,corporations and communities to measure their carbon
dioxide emissions and learn helpful ways to reduce those emissions
and offset the remaining by planting trees. EPA Climate Leaders, a
voluntary EPA industry-government partnership that works with
companies to develop complete climate change strategies. Recurrent
Energy, a leading solar power developer, and The North Face are
working together to increase the amount of solar energy The North
Face uses in the future. Suntech Energy Solutions, one of
Californias fastest-growing providers of commercial and
utility-scale solar power systems. Stopwaste.org, an organization
that provides waste audits for corporations in Alameda County. BD,
help The North Face reduce the environmental emissions.
Sustainability Partners 25. Press and Marketing Internet, Radio, TV
advertising Direct Mail: catalogs, email newsletters and updates
Public Relations: press releases of new technology innovations, and
sustainability initiatives Customer Service: surveys Packaging
Point of Purchase Displays: interactive kiosks Websites and Blog:
Neverstopexploring.com Social Media: Facebook, Twitter, InstaGram,
YouTube, LinkedIn, Google+, cross promoting, #neverstopexploring,
#getupgetout, photo contests Promotions: coupons, athletes
freeskiing campaing https://www.youtube.com/watch?v=qaBvsYcYyL0
