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7 SECRETS FOR
ENTERPRISE SOCIAL NETWORKING SUCCESS
Connect. Engage. Discover.
Social Networking Warm Up
Social Media Warm Up
What is social media?
Why should we care?
Where are we now and where are we willing to go?
How can we ensure success?
What is Social Media Anyway?
From Wikipedia, the free encyclopedia: At its most basic
sense, social media is a shift in how people discover, read
and share news, information and content. It's a fusion of
sociology and technology, transforming monologues (one
to many) into dialogues (many to many) and is the
democratization of information, transforming people from
content readers into publishers. Businesses also refer to
social media as user-generated content (UGC) or consumer-
generated media (CGM).
What is Social Media Anyway?
Web 1.0 Web 2.0
What is Social Media Anyway?
Web 2.0 Web 1.0 - What Can Happen
What is Social Media Anyway?
Web 2.0 Web 1.0
1) Social Ecosystem Map Where should your
employees be gathering to collaborate?
7 Secrets For
Enterprise Social Networking Success
Secret #1: Employee Engagement
Really Matters...To Your Bottom Line.
$100,000 Annual Rise in Sales Per Store
1. Employee engagement is a competitive advantage
2. Social networking is a form of employee engagement
3. MORE employee engagement equals
HIGHER sales and HIGHER profits.
4. Workplace optimism, if nurtured properly,
can be a competitive advantage
5. 2% increase in employee engagement = $100,000
annual rise in sales
http://www.businessweek.com/magazine/content/09_34 /
Benefits of Social Networking
Improved employee engagement (71%)
Improved internal collaboration (59%)
Improved internal community development (51%)
Improved two-way dialogue with senior executives (42%)
Melcrum
Reduce Attrition from 50% to 2%
90% of millennials state
“Newer innovative social technologies in
the workplace make me more likely to
consider the job”
IDC Research
Save $14,000 Per Employee Per Year
Knowledge workers waste 25% of their
time searching or10 hours per week.
Their search is only successful 50% of the
time which costs organizations on average
$14,000 per employee per year
IDC Research
Secret #2: Have a plan before you dive in
Strategic Framework
LAUNCH PLAN
1. Content Plan
2. Communication/Promotion Plan
3. Moderation Plan
METRICS/ROI
BUSINESS GOALS
COLLABORATIVE
LANDSCAPE
EMPLOYEE NEEDS
Secret #3: Myth buster! social can mean business
Social Does Mean Business
Make everyone as good as your best
Ensure a ‘connection’ from day 1
Flatten the organization
Empower employees
Eliminate brain drain
Make leaders real people
Get creative and customize it
Secret #4: Don’t call it “social” to the suits
Nope, nothing new here… it is really just
Intranet
Portal
Business Network
Water Cooler
The Break Room
Secret #5: Know Your C-Suite’s Sweet Spot
What Is Your ROI?
Secret #6: Slow Your Roll. Or Raise the Roof.
Go with what works for you
Pace yourself
Know your culture
Leverage your strategy
Phase your launch
Know your goals
Develop metrics tied to goals
Use quantitative & qualitative metrics
5 Questions to Gauge Your Readiness
1. Are our leaders supportive and believe this will make employees more engaged?
2. Have we gathered enough information and shown a broad and worthy need for these tools across the enterprise?
3. Can we concisely and compellingly describe the outcomes for all of the ways we plan on implementing with our employees?
4. How extensive and skilled is our implementation team (and ongoing support team) and how equipped are they to make this happen?
5. Do we have realistic timeframes?
Strategic Pilots Ensure A Business Case
Before Enterprise Social Network After Enterprise Social Network
27% Feel connected to other agents 71% Feel connected to other
agents
21% Find it easy to communicate
with other agents
75% Find it easy to
communicate with other agents
10% Find that connections with
other agents make them successful
50% Find that connections with
other agents make them
successful
79% Satisfied with their
communication experience with
their team
100% Satisfied with their
communication experience with
their team
Secret #7: Got Culture?
Secret #7: Got Culture?
Is your culture there or willing to get it there? Is leadership ready to empower
Are managers ready to listen to ideas and take action
Are employees to cynical to adopt one more thing
Tactics, strategy, technology, metrics and process
won’t make it happen
Social networking can be that voice and platform to
help you amplify what you’ve got or to begin a
cultural shift
Cultural To Do List
1. ALIGN: get aligned with leadership and management on what
behaviors this shift will require from them
2. PLAN: build a comprehensive change management plan to get
buy-in and build ways to make change stick
3. DIVE IN: start using social networking as the new way to
communicate because by nature, it’s less hierarchical and more
transparent, which models the behaviors you want to change
4. BUILD YOUR BENCH: actively use key influencers in the
organization - both management and individual contributors -
to reinforce and model the new way of interacting with
employees
5. BE PREPARED: under no circumstances, ask employees their
thoughts, ideas, opinions without having a plan to either take
action or to share reasons for why you were unable to act
Takeaway: Human Nature 101
Listen first
Be respectful, human, considerate and passionate
What is in it for your employees? If nothing, don’t bother
It is a cocktail party not a lecture
Tolerate criticism
Encourage personalities
They’ll come for content and stay for relationships
7 Secrets For Enterprise Social Networking Success
1. Employee Engagement Really Matters...To Your Bottom Line
2. Have a plan before you dive in
3. Myth buster! social can mean business
4. Don’t call it “social” to the suits
5. Know Your C-Suite’s Sweet Spot
6. Slow Your Roll. Or Raise the Roof
7. Got Culture?
THANK YOU!
ANY QUESTIONS FROM THE AUDIENCE?
Connect. Engage. Discover.
THANK YOU
Connect. Engage. Discover.
Lauren DeLong| [email protected] | 207.752.7298
www.LeverageSoftware.com | @leverage
