Three IT Kingdoms

Isriya Paireepairit (@markpeak)First present at BarCamp Songkhla 2 - 15 Jan 2011Updated for KU Class – 15 March 2012Slide text & content is licensed by CC-BY. Some images are belonged to copyright holders

A Brief History of ChinaChina was firstly unified at Qin DynastyQin Dynasty has only two emperors Qin Dynasty was succeed by Han DynastyHan Dynasty lasted around 400 yearsWhen Han Dynasty was in decline, China is divided into three states/kingdom Three Kingdoms era lasted for 80 yearsNo one won, Jin Dynasty swallowed it all

Han Dynasty

http://upload.wikimedia.org/wikipedia/commons/thumb/c/c3/Han_map.jpg/800px-Han_map.jpg

The Fall of Han EmpireWeak royal courtFarmer uprising(Yellow Turban Rebellion)Emperor called for help from outside armyGeneral Dong Zhuo (ตัง๋โต๊ะ) seized the capitalEmperor called for help from other warlordsDong Zhuo was killedBut now every warlords want to be king too!

http://en.wikipedia.org/wiki/File:Warlords_in_194.jpg

The Formation of Three Kingdoms

From many small kingdoms, only 3 kingdoms surviveThe balance of power lasted for 80 yearsNo one won at lastSima Yi, from Sima Clan, rose from Wei Kingdoms and became the final winnerSima Clan became Jin Dynasty

http://en.wikipedia.org/wiki/File:China_5.jpg

วุยก๊ก (Wei)

From the northLead by Coa Coa (โจโฉ) from Coa ClanIt swallowed former Han EmpireBiggest among Three Kingdoms

งอ่กก๊ (Wu)

From the Southeast, next to the oceanFar from Han capital Led by “Sun” FamilyFather: Sun Jian (ซุนเกี๋ยน)First Son: Sun Ce (ซุนเซ็ก)Second Son: Sun Quan (ซุนกวน)High profile general: Zhou Yu (จิวยี่)

จ๊กก๊ก (Shu)

Newly formed kingdom in the westLed by

Liu Bei "เล่าปี"่ Guan Yu "กวนอ"ู

Zhang Fei "เตียวหุย"Strategist Zhuge Liang "ขงเบ้ง"Alliance with Wu against WeiBattle at Red Cliff (Movie)After that Shu broke up with Wu > Three Powers

ราชวงศจ์ิ้น (Jin Dynasty)

After 80 years of war, all three kingdoms weakenSima Clan, who served Cao Clan, swallowed it from insideJin Dynasty established and lasted for 200 years

http://en.wikipedia.org/wiki/File:Western_Jeun_Dynasty_280_CE.png

Let's Get Back into IT Things

PC Empire 1980s-2000s

PC Empire (1)

Personal Computer was invented by Apple in 1977 (Apple II)

But “Cheap PC for the Mass” was invented by IBM in 1981 (IBM PC)

IBM PC runs Microsoft OS (DOS)IBM PC can do everything Apple Macintosh

does, far cheaperApple was out for this game

PC Empire (2)

Cheaper IBM-cloned PC (Compaq) drove the cost down

Compaq, HP, Acer, Lenovo joinedWintel Strategy

Intel Processor

Microsoft Software

Various Manufacturers

Windows & Office Era

The Emperor Has Now Moved On

http://www.gatesfoundation.org/about/Pages/bill-melinda-gates-letter.aspxhttp://www.microsoft.com/presspass/exec/steve/default.aspx?tab=images

Microsoft 2.0

Microsoft is still the King of PCBut the sky is not limited to only PCComputer is not just PC anymore

Internet

Gadget

Cloud

Devices

The Return of “Wu”

Apple lost PC War in 1980sIt has own niche market, same as Wu Kingdom next to the seaThe return of New Steve Jobs with iPod, Mac OS X, iPhone, iPadWhen the Han Empire declines, Wu expands its territory again

http://www.parentheticalthoughts.com/?p=11

The Formation of Shu KingdomIn the real history

Liu Bei, Guan Yu, Zhang Fei sworn to be 'brothers' at the Peace Garden (คำาสาบานที่สวนท้อ)

In our history

Google is run by Larry Page, Sergey Brin and Eric Schmidt “Troika” (Three-member committee)

“Wu & Shu” Against “Wei”

vs

Battle of Red Cliff (209AD)

Battle of Red Cliff (2007AD)

But...

Image Credit: Daniel Adel from New York Times

So...

The Balance of the Forces

Desktop OSMobileTabletApp Store BrowserE-mailOfficeAdvertisingMapsSearchMusicE-bookSocial Network Development Platform & Tools

http://bits.blogs.nytimes.com/2010/01/22/a-big-picture-look-at-google-microsoft-apple-and-yahoo

Desktop OSMicrosoft Apple Google

Windows Mac OS X Chrome OS?

Windows still leads but Mac OS X is gaining momentum as wellChrome OS is niche-market OS

Mobile OS

Microsoft Apple Google

Windows Phone iOS Android

Totally different strategyiOS = Apple only

Android = Google with many partners (Microsoft PC tactic)

Windows Phone = Microsoft + Nokia

Windows Phone has 3-4% share for now but Microsoft can play a long game

Hardware


PC = Partners Macintosh PC = Few Partners

Mobile = Nokia iPhone, iPad Mobile = PartnersNexus

Motorola?

Apple's vertical integration proved it works very well!

Can Microsoft+Nokia and Google+Motorola compete?

Web Browser


IE Safari Chrome

Also Firefox & OperaBrowser is 'A Gateway to Internet'Controlling browser, controlling internet =

Microsoft IE strategyShould Facebook own a browser too?

Online Services


Windows Live & Bing

iCloud? Google Everything

Microsoft is closed to FacebookNow Apple is allied with Twitter & Wolfram

AlphaGoogle own everythingApple is lacking in this area

Should Apple starts its own Search, Mail & Maps?

Development Platform


Language C#/VB Objective-C Java/Python/CGo/Dart

Platform .NET Cocoa Web, Android

IDE Visual Studio Xcode Eclipse

Cloud Azure - App Engine

QuestionWho is “Sima Yi”?

http://www.wired.com/magazine/18-05

Technology

Three IT Kingdoms