Core things• The user is at the heart of everything

Core things• The user is at the heart of everything• They don’t care about your internal structure

Core things• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you

Core things• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to

get help

Core things• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to

get help• Be inspiring, trustworthy and intuitive

Core things• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to

get help• Be inspiring, trustworthy and intuitive• Users don’t see a conflict between commercial and

charitable content

Core things• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to

get help• Be inspiring, trustworthy and intuitive• Users don’t see a conflict between commercial and

charitable content• Don’t ask for a long-term relationship on your first date

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Engage learnings

• Leadership not ownership

Engage learnings

• Leadership not ownership• Audience wants to engage

Engage learnings

• Leadership not ownership• Audience wants to engage• Don’t be afraid of debate

Engage learnings

• Leadership not ownership• Audience wants to engage• Don’t be afraid of debate• Think about trust and privacy

Engage learnings

• Leadership not ownership• Audience wants to engage• Don’t be afraid of debate• Think about trust and privacy• Be a good party guest

Engage learnings

• Leadership not ownership• Audience wants to engage• Don’t be afraid of debate• Think about trust and privacy• Be a good party guest• Offer more than you ask

Engage learnings

• Leadership not ownership• Audience wants to engage• Don’t be afraid of debate• Think about trust and privacy• Be a good party guest• Offer more than you ask• Extend your awareness

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